How to Track App Installs from Facebook? [Guide]

Are you trying to find a method to improve the number of people who download your mobile application ? Is there a problem with the performan...

Are you trying to find a method to improve the number of people who download your mobile application? Is there a problem with the performance of your mobile application? This guide to track app installs from Facebook advertisements is for you if you are experiencing difficulties of this kind with your mobile applications.

How to Track App Installs from Facebook

Process of Creating a Facebook Account

It should go without saying that having a Facebook account is required before track app installs from Facebook, but just in case: Facebook makes it simple to create a company page by requesting just the information it needs to get you started. Additionally, there is no cost associated with establishing a Facebook page for your company. The vast majority of companies probably already have something like this in place. Next, fill out the ad account details in Ad Manager.

Developing a Facebook Application

Businesses will first be needed to develop and register the necessary application with Facebook App before they will be allowed to begin advertising on the platform. Facebook recommends that you install SDK so that it can evaluate the effectiveness of the application. You are able to add the APP by navigating to your Developer Account.

After you have selected the Add the app option, you will be prompted to input your app name as well as your contact email ID.

Make a New ID for Your App

After you have created a new app ID, you will be prompted to enter the app's URL. It will be the URL to your software in either the Playstore or the Appstore. After basic settings, link a Facebook Ad account. Visit the Settings menu and choose the Advanced option to add your Facebook Ad account ID. The Facebook Ads Manager provides a location for locating an Ad account ID.

The subsequent step is to include an SDK. The situation is different for applications designed for Android and those designed for iOS. Let's take a look at a real-world example of developing an iOS app using Xcode and installing an SDK. The procedure of installing the iOS software development kit (SDK) must be finished by the developer on their own. Unless you're a developer, you should provide the information below to whoever will be handling your project's development.

● You should get the SDK and install it on your XCode project.

● Adjust the settings in the info.plist file.

● Include the application's Bundle Identifier in the statement 

● Include all of the necessary code in your project and turn it into active Facebook code.

● You also have the option of providing Facebook engineers with account access or a full screenshot of the tutorial.

 You'll need to input the bundle identification for your iOS app in the box provided on the page's bottom. This is going to be the name that you used in Xcode, and it is going to be in this format: com.iphoneadd.iprotectalbum.

The software development kit (SDK) installation process is different for iOS and Android applications. The Android app's package name, hash key (which the developer generates), and activity name will eventually be required by Facebook. In light of this, the procedures involved in installing SDK come with comprehensive instructions.

● After you have finished the SDK procedure, your application should have the app events added to it. It is essential to include a new app event. An error reading "This app isn't connected to your ad account" may appear during campaign setup if an app event has not been added to the app first.

● After clicking the "Set Up Now" button, a setup tutorial will be brought up for you to follow. Then choose your program to proceed to the next stage of selecting your event.

● After choosing the application, pick the category of app you want to use from the list.

● After choosing the appropriate category for your app, you will see a list of app events appear. Select the events that you need to keep an eye on, then click the Continue button.

● Select the significant events that you want to keep an eye on, and then click "Continue" to receive the installation instructions sent to you.

● After downloading the SDK and the app events, you are able to validate your app. Make sure your app's ads are set up correctly by using this tool.

Making Advertisements to Install Facebook Apps

Once the software development kit (SDK) and app events have been set up, the advertisement may be made. You are going to need to go to the area labeled "My Apps" and fill in all of the required information. Facebook is going to let you know if there is any information that is missing from it.

You will need to produce a brand-new ad set when you go to the following phase. Enter the name of the ad set, and immediately after that, choose the platform for the application from the drop-down menu. After that, enter the name of your program or the whole URL of the Play Store or App Store.

In this context, you will need to define:

Platform: Choose the mobile device that you wish to target with your advertisements.

Operating System: When targeting advertising, choose the minimum and maximum versions of the operating system.

Devices: Select the appropriate devices (Smartphones, Tablets)

Locations: To target advertisements to a certain nation, area, or city, choose one of the following:

● Choose the minimum and maximum ages at which you believe your advertisements would be the most effective.

You are able to target particular genders of audience members on the site as well.

Because you will only be speaking with the general public, it is important not to identify an audience that is too vast. As soon as you have specified your areas of interest, you will be able to see, on the right-hand side of the window, an estimate of the daily number of people who will be reached by your content.

Choose "advanced combinations" and then "exclude persons who are linked to (Enter App ID)" in the connection area of the section to eliminate those audiences who have previously downloaded your app.

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TechGlobeX: How to Track App Installs from Facebook? [Guide]
How to Track App Installs from Facebook? [Guide]
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