Benefits of Digital Shelf Analytics Software and Service Providers

In recent years, more and more online stores have appeared on the network, which is actively developing, increasing the client base and the ...

In recent years, more and more online stores have appeared on the network, which is actively developing, increasing the client base and the range of products or services sold. In this regard, the demand for digital analytics of online retailer shelves is also growing. The following is a detailed description of the services offered by professional dynamic e-platform for customers, and small, medium, or large business owners in the online space.

Digital Shelf Analytics Software

Benefits of Digital Shelf Analytics Platform

The innovative platform digital shelf assortment analysis tool is in great demand among customers, and owners of businesses aimed at online retailing, whose number is constantly growing, thanks to the following undeniable advantages of the platform:

  • By default, the database and statistics are updated once a day.
  • If necessary, the user can independently set their settings and update the data more often, for example, once an hour, at 3 o'clock, or at noon.
  • All results of the analytics of digital shelves are presented in the form of clear and colored charts, as well as tables in Excel format, which ensures that the interface is accessible to all users, regardless of their specialty and experience with a PC.
  • A detailed analysis of the online retailer's catalogs gives an accurate understanding of the need to adjust the marketing policy and the possibility of making other important and correct decisions on the part of business representatives.
  • The platform contains the most complete set of tools for setting the desired settings and boundary conditions. The user can selectively request from the platform exactly the information that he needs.
  • The need for manual analysis of the market, prices, and balances of goods in the warehouse, and on digital shelves in the retailer's catalogs is eliminated.
  • The system can be configured so that the user will receive automatic notifications and reports by the boundary conditions and the given hashtags, even if he is not on the site.
  • The platform allows you to set the frequency of updating statistical data up to 8 times per day, which makes it possible to accurately track balances and current sales, order missing goods on time, adjust marketing policies, change prices and increase profits.
  • Reports provide full compliance with the brand specified in the list from among the range of digital shelves of the online store.
  • The site has high-quality and flexible online technical support for customers, which allows each user to avoid mistakes, as well as quickly dig into the platform interface.

Thus, multifunctional digital shelf analytics application makes it possible to increase sales growth, collect data, and statistics, receive a report, adjust a business plan in time, and be one step ahead of competitors.

How Does Software Designed for Efficient Digital Shelf Analytics Works?

The software has the simplest interface, it does not require the user to have special knowledge, advanced training, or long experience with similar programs. The following are detailed explanations of the operation of the algorithm of this software for digital analytics of shelves in an online store:

  • The software codes are based on innovative artificial intelligence technology, as well as scanning various websites of competitors engaged in similar activities.
  • During the process of scanning and monitoring, the platform accumulates the necessary statistical data on the performance of digital shelves and the turnover of competing online retailers.
  • Analytics is based on the relevance of search query results for key phrases or words.
  • The program detects products that are often advertised by retailers, as well as for which there are various special offers and promotions.
  • The analytics process also identifies the positions of the products of interest in the ratings, the effectiveness of the description, and other content.

All information received on the internal server of the online platform is transformed into color graphs, charts, or reports in a convenient Excel spreadsheet format.

5 Results That a Retailer Receives After Conducting Analytics

Each retailer who has registered on the online platform and paid for the subscription he is interested in receives the following results after conducting detailed analytics of digital shelves with goods:

  • Complete information about the stock balance of goods in the warehouse is reflected in the catalogs on the retailer's website.
  • Percentage compared to user-specified hashtag search queries or relevancy.
  • Content quality assessment for product descriptions on the digital shelves of an online store owned by the user.
  • Obtaining statistics, an accurate assessment of the company's activities and its turnover in ratings, and reviews of the analytics carried out by the platform.
  • Analytical information about the adequacy of the current price, as well as forecasting or recommendations for promotions, at the same time with competing retailers.

The listed 5 points are systematized in the form of detailed reports, with recommendations at the end. When following these tips, the user will quickly expand the customer base, increase sales, and also reach payback and profits higher than expected.

What Features are Available to Customers When Using the Service?

Digital shelf analytics software for online retailers contains many tools that give users access to the following set of functions:

  • Generation of reports based on the results of an interactive search on the platform.
  • Filters for precise and detailed sorting of search engine results by brand, quantity, color, price, and more.
  • A similar analysis and study of the range of products in catalogs that are left on the digital shelves of an online retailer.
  • Comparison of the product range with catalogs and balances on the shelves in the companies of competitors.
  • Generation of a report based on the results of price monitoring for a product of interest with the possibility of quick revaluation, the introduction of a discount, or the organization of a promotional campaign to keep up with competitors.
  • Tracking ratings, quality of descriptions, offers, and content on competitor sites with the possibility of improving the platform owned by the customer.
  • Automatic monitoring of content quality in real-time, the system, using artificial intelligence, will automatically issue statistics and necessary recommendations for editing content, adding keywords to the description to achieve the desired level of relevance of search queries.
  • Analysis of the ratings of all companies operating in the market that sell similar products.
  • The most convenient report generator is in spreadsheets, graphic charts, or graphs.

It won't take long to integrate platform nights and monitor digital shelves for your online store. It will take only 1 to 2 months to adapt the program from the test period to full-fledged work, after which the interested person can fully concentrate on his business and make a profit.

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TechGlobeX: Benefits of Digital Shelf Analytics Software and Service Providers
Benefits of Digital Shelf Analytics Software and Service Providers
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