5 Tips on How Digital Signage Supports Marketing Strategy

The team who developed the world's best digital sign software was asked how a digital sign could support a marketing strategy, and the a...

The team who developed the world's best digital sign software was asked how a digital sign could support a marketing strategy, and the answer was to start small. Start with something like a poster. How does a paper poster work to keep support your marketing strategy? What if you took that poster down every week and replaced it with a new one? What if you did that every day? Every hour, every ten minutes? That is just one way that your digital sign can support your marketing strategy. Starting small, what if your digital poster was a moving image? How would that help keep your marketing strategy? Start small and utilize your digital signs like the tools they are. They are only as helpful and supportive as you make them.

5 Tips on How Digital Signage Supports Marketing Strategy

1. Echo Your Online Advertisements

According to Kitcast digital sign software development team, you can echo the sentiments or even the taglines of your online videos, or you can simply re-show them to people in your stores and within your business. Re-showing people, the same videos in-store is not as dumb as it sounds. Most people will not have seen your online video ads, and if you spent a lot of money on them, then you maintain that value when they are shown in-store. Also, if people have seen your video ads online, and then see your video in-store, it may remind them that they wanted your product in the first place.

2. Focus on a Selling Point

There are many ways you may run your marketing strategy, but in simple terms, you should pick a major selling point or brand principle and then stick to it. The smaller you are, the more you have to focus on a single element. Your digital signs may help push, promote or perpetuate the single selling point or brand principle you have created. Your digital signs are another voice that makes the same claims as your online ads and your offline marketing.

3. Focus on a Single Brand Principle

This is very similar to the last point but is more generalized. A brand principle is something that permeates every part of your business, from how you lay out your page headings to how your delivery drivers dress. Your digital signs may have several uses, but while performing those uses, they also promote your brand principle and perhaps even educate people on your brand principles.

4. Your Promotional Content

We all know that digital signs can be used to promote things. It is pretty easy to come up with several ways that your digital sign can promote your products and services. The same is true of all your promotional deals like your discounts, your BOGOFs, your customer loyalty rewards, and so forth. The digital signs that exist in your business can act as simple mouthpieces for your promotional deals and such. They are yet another way of informing people about your offers.

5. Attracting Attention

Perhaps one of the most basic functions of any marketing tool is to attract attention. There are sophisticated ways of doing it, there are cheap ways, and there are even psychological ways. Still, the digital sign does offer moving images and it can make sounds too, which makes it a fair way find to attract the attention of potential customers. It is up to you to create the most effective way of attracting potential customers. The location of the sign plays an important role, and its location should influence the content. For example, if your digital sign is in a window, then having very still sections and then bursts of activity should be able to draw people's gaze. On the other hand, if your signs are indoors and are close to people, then the movements should be far less severe and far more calculated.