Email marketing has been around for some time now. However, in recent times email marketing has received the recognition it deserves. Apart from being one of the most cost effective marketing tools, email marketing has been equally vital in reaching out to a wider audience.
Today, brands both big and small are banking on email marketing to improve their brand visibility, increase the recall value, and generate leads. The latest on the block are the Klaviyo email templates, which work miraculously well to develop a comprehensive email marketing strategy, automate processes, and carry out A/B testing.
Let us now get to know how email marketing has evolved over the years and look at reasons that make email marketing an absolute go to in today's times.
Evolution of Email Campaigns: An Ultimate Guide
Here’s how email marketing looks and benefits in today’s date:
● Low-Cost Marketing Medium
One of the central reasons behind brands choosing email marketing is because it is far more cost-effective as compared to other forms of marketing. Moreover, if a brand has to send out print material, printing and postage charges are incurred. Similarly, billboards and media advertisements attract a different level of expense altogether.
These massive expenses are eliminated in the case of email marketing, which at the most requires you to make a basic spend towards automation and related overheads that are incurred in the course of sending emails in bulk.
● Helps Define Target Groups
Even though other forms of marketing offer you the liberty of reaching out to your target audience, the specifications that you can exercise in the case of email marketing can never match up with its counterparts.
With email marketing, you can benefit from email segmentation in which you get to break down your target audience into smaller clusters based on their buying habits, spending capacity, buying intent, and willingness to take action to list a few.
● Offers a Look Into the Metrics
Once you decide to run an email marketing campaign, you cannot simply wait for desirable results to popup without keeping a timely track on the progress of your campaign. This is where email metrics come to your rescue.
Email metrics work fantastically well to help you measure and compare between the outcomes your email campaign is producing as against the estimates that were worked out prior to the campaign going live. For instance, a look into not just the average email open rate of your campaign, but also the industry average email open rate will help you decide better whether the on-going campaign can proceed without any modifications or if certain amends would be required.
● Ensures Wider Reach
Email marketing as an age-old branch of marketing offers you the free hand to reach out to a wider audience. Geographical boundaries are not a constraint in the case of email marketing as a person sitting in country A can comfortably shoot an email to a person sitting in country B that too in real time.
This helps us conclude that email marketing is a great pick as far as reaching out to a wider audience is concerned. Moreover, you get to choose the day and time on which you would like your email to reach your prospect's inbox. The best part about email marketing is that the email stays in your prospect's inbox, who can come to it later as and when the prospect finds free time. These are limitations observed by other forms of marketing, which end up making email marketing a clear winner.
● There’s a Lot to Play Around
All this while, if you have been keen on finding a marketing tool that can help you get creative and think out of the box, then email marketing is all that you need. With email marketing, you do not have to stick to text intensive marketing modules, but can instead experiment a lot around introducing images, videos, blogs, newsletters, and other forms of media.
This would help you to take care of every prospect's interest and taste; which would make conversions far easier.
Final Thoughts:
All this while, if you have been looking for a marketing technique that can help you get rid of some of the common marketing constraints, then email marketing is the answer to your question. Moreover, with email marketing, you can reach your target audience that too on a budget.
If you wish to kick-start an email marketing campaign, it would help to collaborate with a professional email marketing agency, who would be more than happy to sit down with you, brainstorm ideas, come up with the marketable ones, and finally roll out an email marketing campaign while not forgetting to experiment between alternatives.
If you haven't yet given email marketing a shot, then now is the time to proceed with the same.
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