Running an SEO campaign requires careful planning, strategizing, hard work, and regular monitoring. It takes time for SEO to bring your business results. It is easy to overlook critical areas of an SEO strategy, such as goals and key performance indicators (KPIs).
You need KPIs to track the progress of your marketing campaign. You will not be able to determine whether you are on your way to success if you do not pay attention to these KPIs. You should know first what you should measure before creating an SEO strategy.
Top 7 SEO KPIs to Track before Creating an SEO Strategy
Below are a few SEO KPIs that your business should track today:
1. Ranking on the Search Engine Results Pages (SERPs)
You use SEO so that your website becomes visible on the internet and attracts more traffic that can result in the purchase of your products or services. One way to tell that you are successful in SEO is when your website appears on the first page of the search engine results, as reported by Digital Authority Partners.
However, due to the pile of organic efforts and long-term commitments before reaching the top rank, online business owners wonder about the exact benefits that SEO can bring.
You can make a weekly report of the progress by documenting the rank number and the page number of your website. Ideally, you can notice a big leap in ranks in the third month.
If your strategies are effective, you can land on the first page after around six months. Your ability to beat your competitors will determine if you can take the number one spot.
2. Conversion Rate
You can check the conversion rate of your keywords via Google Analytics. The conversion rate tells you how many people have clicked through your post and completed a desired goal out of all your website visitors.
You will also know through the conversion rate which keywords are effective and which are not. You can then focus on the keywords that convert well.
3. Engagements and Impressions
Another way to measure success in SEO is to track the number of interactions of users with your website and social media sites. You can monitor the progress of the website’s SEO via Google Search Console (other people are more familiar with Webmaster Tools).
Here, you can see the number of site visitors and track the users’ interactions with pages. You can check whether you are gaining popularity on the internet and engaging with your target market.
For social media, you can check your sites’ insights and see the demographic profile of the users who have clicked through your post and made interactions. You can see the region they mostly come from, their age, their gender, and their activities on your page.
Based on the insights, you can deduce who appreciates your products or services. You can make adjustments to your target messaging depending on these people. You can also segregate them into groups and create specialized marketing campaigns for them.
The more people talk about your brand, the better. The more you connect with your target market, the faster you can increase your revenue. You can always adjust your marketing plan depending on your evaluation of the SEO campaigns.
4. Leads
If you have participated in various trade shows, you can assign a dollar value for each lead and organize the information into a client database system. Follow up with each contact person and make your sales pitch.
Document in the database how many people have decided to purchase, how many people have said they will still think about it, and how many have said they are not interested.
Determine the percentage of the successful conversions and compare it with those who have declined the offer. You can improve over time on your marketing strategy and adjust your selection of media channels.
If you can convert more leads into sales and your marketing funnels attract your target audience, then you are on the right track.
5. Number of Backlinks
The SEO competition is sometimes a battle of the number of backlinks. The more backlinks you have, the more seemingly powerful you are.
But more backlinks do not necessarily convert more. Your marketing team must combine all efforts and create a viable process that draws the target market to your brand every time.
You can generate backlinks by getting influencers to mention your website link or social media pages. You can also write blog posts and ask websites if you can guest-post.
6. Click Through Rate (CTR)
Track the progress of your keywords, listings, and ads; all these have their own CTRs. Determine your CTR by dividing the number of times a user clicks on your ad by the number of times it shows up. If you have a high CTR, it means that your ads and listings are helpful to internet users.
Your CTR can also help you determine which keywords, listings, or ads are doing well and which requires more of your effort. A user is more likely to click on your listing or ad after typing in a specific keyword if all these three relate to one another and to your business.
7. Actual Visits to the Physical Store
If you have created a Google My Business profile, you can expect walk-in visitors to your store. You can give vouchers or discount coupons if they participate in a survey. Ask where they have learned about your store.
From the survey, you can deduce which marketing funnel leads people to the physical store. This will shed insight into how you can maximize the advantages of each funnel.
Provide a warm customer experience for all your visitors. Give freebies if they can refer a friend. It also helps to have promos and events relevant to your store to encourage customers to visit and check out your products or services.
Final Words:
As long as you are on the right track, you can view things positively in your business. It is important to analyze all performance and evaluation reports to give you insight into improving your operations and increasing your revenue.
Implementing marketing campaigns and paying attention to SEO KPIs involve patience. You must not overlook these KPIs because they can tell you whether you are doing the right thing for growth and success.
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