Link Building Made Simple for Small Businesses [Top 3 Tips]

If you’re running a small business, you’ve probably heard about the benefits of link building to build traffic but with how busy you are, y...

If you’re running a small business, you’ve probably heard about the benefits of link building to build traffic but with how busy you are, you might not feel like you have the time to dig into something seemingly as complicated as that.

What if it didn’t have to be that hard? Here you’ll be able to grasp some basic ideas and decide if this is something you’ll want to take on in-house or if it’s too much you can bring in a company that offers link building services.

Remember that Rome wasn’t built in a day, so consider these first steps first. Here all you’ll need to do is get a grasp on what link building can do for you without leaving your local area and see what next steps are right for you after that.

Link Building Made Simple For Small Businesses

1. Engage With Your Community

The idea of link building can be as simple as it sounds, links that bring potential customers back to your brand. No matter where you call home, there’s always going to be local community driven foundations and nonprofits looking for more help.

If you join them as a sponsor, not only will you be helping those in need but you’ll also earn a little good will while getting your name out there. As part of your agreement, ask the foundations to link your website wherever applicable through their own social media and website.

Helping anyone locally is a great thing to do, but helping an organization that works with a likely customer demographic is a great way to both drive traffic and give back to your local community. 

2. Connect With Local Creators

The larger of an area you are in the easier this might be, but don’t think it’s impossible if you are a smaller community. Look through various social media outlets and see who keeps popping up locally. No matter the community, odds are you’ll have a few people reviewing the best of what’s locally within your industry.

Make an effort to reach out to those people through their social media by liking, reposting, and sharing their content. They’ll soon take notice and likely be more than happy to work with you naturally or through a paid media arrangement.

If paid is the way to go, there should be an opinion regardless of what type of business you are in. If it’s food, offer a discounted meal if it means they’ll make a post about you and include links to your own social media and website.

3. Reach Out To Other Businesses

By using link building, you can offer to help them in a way that can benefit both of you. You’ll have options here so make sure to take a keen eye to what’s around you. You might want to reach out to complementary local businesses or maybe just those in proximity.

Offer to do a review of their product or service in exchange for one back. If this is something they are interested in, do make sure if they want to post your review on their site or social media that it includes a link back to your own.