I think one of your dreams is to make a bombastic account, to follow the new Instagram 2022 trends. Yes, so much so that followers will spend hours on it, increasing engagement, and making the service's algorithms work for you. And so, let's figure out how to do that.
12 Tips on How to Make Instagram Profile Attractive in 2022
1. Profile
If you have a flower on your avatar and you've got food pics, office photos, and videos with kittens in your feed you can only expect to have friends as followers.
Next, I'll tell you how you can make a really interesting account and attract the right audience with the help of profile trends.
2. Longreads
Longreads are still trending. If your audience is thinking people, they will be interested in reading not just a short announcement or a comment on a picture, but a really full informative essay.
The Instagram format does not allow you to publish long texts, so part of the article is moved to the comments. Particular attention should be paid to formatting, as a solid canvas is difficult to read.
3. Color Blocks
Still at the peak of popularity are alternating blocks, consisting of photos in shades of the same color.
A combination of contrasting colors is especially effective. But no less attractive is the design with a smooth transition from color to color, which creates a gradient effect. To achieve this effect, you'll need to remove the background on the photo and it's easy to do with the help of the retoucher.online.
4. Video Content
Video clips are at the peak of popularity. Short videos in 15 seconds allow you to make an announcement of the event and tell about novelties.
Long videos, like in IGTV, are perfect for a webinar or detailed product presentation. For the greatest comfort, there is now an option to record vertical videos.
5. One Style
Such profiles look stylish and attractive. Processing with filters minimizes time spent on retouching because it automatically hides problem areas.
The single style design is suitable for the sale of fashion items, the presentation of design services, and other companies where attention to detail, unobtrusiveness, and delicacy is important.
6. Content Plan
There used to be considerably fewer Stories, so almost any material was well-received.
Now Stories are worth planning in advance, making a separate content plan with quality content and postings several times a day.
7. Gifs, Text, Polls
Using such additions allows you to use Stories to deliver important information, including commercial information.
Usually add informational text, explanatory data, or color accents. By the way, gifs and surveys greatly increase engagement.
8. Video
This feature allows you to post 10-second videos, and that's enough to say two sentences or share a funny moment.
In a video, you can announce your new product, conduct a mini-questionnaire, or make a promotional message.
9. Natural Photos
Staged photos, with elaborate details, have been trending for the past year. Gradually the focus of attention is shifting toward naturalness and relaxedness.
Photo sketches of ordinary everyday events and situations arouse great interest among users because they serve as a "keyhole" through which you can look at the lives of others.
10. Illustrations
Adding illustrations to a photo allows you to accentuate an aspect of the photo or convey a message. Or maybe just to give the image more emotionality.
You can use both graphic drawings and cartoon images.
11. Bright Colors
If you're in the food sales, travel, or hospitality business, it's best to post juicy photos without much processing.
This is because of the fact that bright emotions are expected from these things, and it is desirable to see the company's product unadorned, in its natural form.
12. Text Notes
Another trend that allows the Instagram profile to form an understanding of the essence of the account. It is worth placing short concise captions that encourage you to read the post and learn the details.
This feature is one of the top 3 most popular Instagram tricks and is often used in shop accounts. Especially popular are captions in bold fonts like Sans-serif.
Conclusion:
Trends are cool, of course, and they will definitely clean up your account. But you don't have to implement everything that's trending right now to get results.
You should first develop a general concept of the account, using assistant services, and then make a content plan, taking into account Instagram trends in 2022.
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