5 Ways in Which Vlogs Can Be Used in Digital Marketing

From the blogging, craze emerged a new trend in online content creation: video blogging, or vlogging. At its most basic, a vlog can be a website or social media page that features short video clips. More complex variations also exist, including live vlog streams on platforms like Twitch and YouTube.

Vlog in Digital Marketing

Vlogs cover a range of topics, from comedy content from Jack Paul to wellness content from Rachel Aust to medical advice from Ali Abdaal. Most vlogs are entertainment-based, with some informative elements interwoven into the content to cut above the noise.

For example, poker vlogs have proved highly popular since live table clips became a staple of major tournaments in the early 2000s. Some of the most popular vlogs cover anything and everything related to the industry, from Andrew Neeme’s casino adventures to footage of Marle Cordeiro’s high stakes games.

Along the way, viewers inevitably learn something about how to improve their gameplay with insight from seasoned pros. The combined formula of entertainment and education has proved to be a workable formula for those involved in digital marketing.

5 Ways in Which Vlogs Can Be Used in Digital Marketing

Let’s take a look at five simple ways that vlogging can be optimized for digital marketing purposes.

1. On-The-Go Content Capabilities

Regardless of what type of content is being created, creativity can strike at the oddest moments. Vlogging can be done with just a smartphone by tapping the record button, which means that digital marketers can create new shorts on the go.

Mobile apps like Adobe Premiere Rush and Quik allow users to easily edit their clips. From there, a digital marketer can publish these videos to their website or social media. Creating and uploading micro-content is one way to increase visibility and is great for those on a tight ‘posting’ schedule.

2. Social Media Optimization

Vlogging lends itself fantastically to social media endeavors. Whether looking to direct followers to an external sponsor or to gain more subscribers, vlogging on social media can be used for a variety of purposes.

Even better, each platform tends to serve a different demographic; Facebook users are a bit older these days, while TikTok has found its footing with younger generations. Activity on social media is necessary, regardless of the good or service being marketed, while videos are one of the most interactive ways to engage on any platform. According to Wyzowl, videos can increase website traffic up to 86%.

3. Creative License

The first (and primary) purpose of a vlog is to grab someone’s attention. Videos are more engaging than photos and written posts—and they also allow for more innovative creativity. Digital marketing requires tight branding, especially once a demographic has been nailed down.

Vlogging allows for more creative license, letting marketers try out new video formulas to drive interest and click-through. Behind each campaign, a digital marketer should offer a competitive deal—but how that deal is packaged is often half the magic. 

4. Brand Expansion

As mentioned above, creating vlogs allows for more creative freedom in terms of how content is communicated. Vlogs can also be used to engage new demographics and expand a brand according to the latest trends. By using narrative and design elements through video editors, digital marketers can guide subscribers or users into a new customer experience.

By trying out new products, new color palettes, or even a new ‘actor’ in a video short, a company can help launch the next level of its marketing strategy. Unsure how to reinvigorate a vlog? Remember the example of poker from above, and consider adding instructional elements; audiences love learning something new, especially if it makes their life easier or helps them do something new.

5. Self-Directed Digital Marketing

Vlogs can be used for a wide variety of purposes; they can highlight a product or service, offer behind-the-scenes insight, instruct followers on how to do something, or demonstrate social proof through customer reviews.

It’s common for many startup companies to pay for digital marketing consultation or services that will connect them to the appropriate marketing channels. But those interested in spearheading their own branding journey can easily build out their own vlogging style.

As mentioned above, video editing software is easy to come by and often cheap or free. So long as an entrepreneur has a bit of extra time to devote to learning the ropes, they can put themselves in an advantageous position by running the show, rather than paying others to create their content.

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TechGlobeX: 5 Ways in Which Vlogs Can Be Used in Digital Marketing
5 Ways in Which Vlogs Can Be Used in Digital Marketing
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