<script type='text/javascript' src='https://platform-api.sharethis.com/js/sharethis.js#property=648d93f16fc24400124f2a24&product=inline-share-buttons' async='async'></script>

5 Ways in Which Vlogs Can Be Used in Digital Marketing

From the blogging, craze emerged a new trend in online content creation : video blogging, or vlogging. At its most basic, a vlog can be a we...

From the blogging, craze emerged a new trend in online content creation: video blogging, or vlogging. At its most basic, a vlog can be a website or social media page that features short video clips. More complex variations also exist, including live vlog streams on platforms like Twitch and YouTube.

Vlog in Digital Marketing

Vlogs cover a range of topics, from comedy content from Jack Paul to wellness content from Rachel Aust to medical advice from Ali Abdaal. Most vlogs are entertainment-based, with some informative elements interwoven into the content to cut above the noise.

For example, vlogs have proved highly popular since live table clips became a staple of major tournaments in the early 2000s. Some of the most popular vlogs cover anything and everything related to the industry, from Andrew Neeme’s to footage of Marle Cordeiro’s high-stakes games.

Along the way, viewers inevitably learn something about how to improve their gameplay with insight from seasoned pros. The combined formula of entertainment and education has proved to be a workable formula for those involved in digital marketing.

5 Ways in Which Vlogs Can Be Used in Digital Marketing

Let’s take a look at five simple ways that vlogging can be optimized for digital marketing purposes.

1. On-The-Go Content Capabilities

Regardless of what type of content is being created, creativity can strike at the oddest moments. Vlogging can be done with just a smartphone by tapping the record button, which means that digital marketers can create new shorts on the go.

Mobile apps like Adobe Premiere Rush and Quik allow users to easily edit their clips. From there, a digital marketer can publish these videos to their website or social media. Creating and uploading micro-content is one way to increase visibility and is great for those on a tight ‘posting’ schedule.

2. Social Media Optimization

Vlogging lends itself fantastically to social media endeavors. Whether looking to direct followers to an external sponsor or to gain more subscribers, vlogging on social media can be used for a variety of purposes.

Even better, each platform tends to serve a different demographic; Facebook users are a bit older these days, while TikTok has found its footing with younger generations. Activity on social media is necessary, regardless of the good or service being marketed, while videos are one of the most interactive ways to engage on any platform. According to Wyzowl, videos can increase website traffic up to 86%.

3. Creative License

The first (and primary) purpose of a vlog is to grab someone’s attention. Videos are more engaging than photos and written posts—and they also allow for more innovative creativity. Digital marketing requires tight branding, especially once a demographic has been nailed down.

Vlogging allows for more creative license, letting marketers try out new video formulas to drive interest and click-through. Behind each campaign, a digital marketer should offer a competitive deal—but how that deal is packaged is often half the magic. 

4. Brand Expansion

As mentioned above, creating vlogs allows for more creative freedom in terms of how content is communicated. Vlogs can also be used to engage new demographics and expand a brand according to the latest trends. By using narrative and design elements through video editors, digital marketers can guide subscribers or users into a new customer experience.

By trying out new products, new color palettes, or even a new ‘actor’ in a video short, a company can help launch the next level of its marketing strategy. Unsure how to reinvigorate a vlog? Remember the example above, and consider adding instructional elements; audiences love learning something new, especially if it makes their life easier or helps them do something new.

5. Self-Directed Digital Marketing

Vlogs can be used for a wide variety of purposes; they can highlight a product or service, offer behind-the-scenes insight, instruct followers on how to do something or demonstrate social proof through customer reviews.

It’s common for many startup companies to pay for digital marketing consultation or services that will connect them to the appropriate marketing channels. But those interested in spearheading their own branding journey can easily build out their own vlogging style.

As mentioned above, video editing software is easy to come by and often cheap or free. So long as an entrepreneur has a bit of extra time to devote to learning the ropes, they can put themselves in an advantageous position by running the show, rather than paying others to create their content.

/fa-solid fa-video/ Latest Tech Videos!$hide=mobile

Name

25PP,2,3G,3,4G,5,Absinthe,5,Adobe Flash,3,Ads,30,Affiliate Marketing,10,AliExpress,1,Amazon,55,Amazon Phone,1,Amazon Tablet,7,AMD,5,Android,255,Android 10,2,Android 11,2,Android 12,2,Android 6,3,Android 7,4,Android 8,9,Android 9,4,Android APK,34,Android Apps,127,Android Auto,3,Android Games,20,Android GApps,3,Android Gingerbread,2,Android Ice Cream Sandwich,8,Android Jelly Bean,21,Android KitKat,12,Android Lollipop,10,Android Marshmallow,3,Android N,5,Android Nougat‬,5,Android O,7,Android Oreo,8,Android P,2,Android PC Suites,1,Android Pie,3,Android Q,2,Android R,2,Android SDK,9,Android TV,11,Android USB Drivers,2,Android Wear,10,Angry Birds,6,Anti Virus,18,App Developer,67,Apple,799,Apple CarPlay,1,Apple Pay,3,Apple Store,19,Apple TV,121,Apple Watch,86,Apps,151,ARM,2,Asus,2,ATT,7,Baidu,2,Battery,2,Bill Gates,2,Bing,16,Bitcoin,68,Bittorrent,5,BlackBerry,11,BlackBerry App,3,Blockchain,28,Blogger,53,Blogs,85,Bluetooth,7,Business,801,BuySellAds,1,Call Center,7,Camera,9,Cars,30,CCTV,1,Certifications,28,China Mobile,3,Chrome,26,Chrome OS,6,ChromeBook,2,ChromeBox,2,Chromium,4,CISPA,1,Cloud,49,CMS,7,Communication,21,Computer,80,Cortana,1,Credit Cards,10,CRM,16,Cryptocurrency,102,Currency,74,Cyberbullying,7,Cydia,49,Cydia Apps,11,Cydia Tweaks,11,Debit Cards,7,Developers,101,Digital Camera,9,Digital Marketing,432,Digital Signage,5,Disqus,1,DMCA,1,Doodle,1,DOS,1,Downgrade,18,Dropbox,1,Drupal,3,Earn Money,84,EarPods,2,eCommerce,64,Electra,6,Electronic Arts,1,Emulator,8,Encryption,2,Entrepreneurs,116,eReader,4,eSignature,2,Ethereum,30,Evasi0n,16,eWallet,12,Facebook,140,Facebook Ads,13,Facebook Apps,20,Facebook Credits,4,Facebook Developers,4,Facebook Like,8,Facebook Marketing,14,Facebook Messenger,5,Facebook Pages,9,Facebook Photos,2,Facebook Stocks,2,FacePAD,1,FaceTime,2,FileSonic,2,Finance,218,Firefox Add-Ons,2,Firefox OS,2,Fitbit,1,Foursquare,1,FP,11,Framaroot,4,Free Stuff,27,Gadgets,238,Galaxy Nexus,2,Galaxy S-Voice,2,Game of Thrones,1,Games,85,Gaming Console,12,Gaming Laptops,15,GApps,2,GearBest,6,Gifts,6,Gmail,13,Google,253,Google +1,10,Google Ads,5,Google Adsense,3,Google Adwords,6,Google Analytics,3,Google Apps,11,Google Earth,2,Google Fit,2,Google Glass,8,Google IO Conference,4,Google Map,7,Google Music,2,Google Nexus,13,Google Nexus Player,1,Google Panda,1,Google Penguins,1,Google Play Edition,1,Google Play Store,18,Google Plus,17,Google Plus Pages,6,Google Search,45,Google TV,5,Google Voice,6,Google Wallet,1,Google+,16,Google+ App,1,Google+ Pages,6,Graphic Design,19,GreenPois0n,28,Groupon,6,GSM,3,Guest Posts,10,h3lix,2,Hack,99,Hackintosh,4,Hard Disk,14,Hard Drive,17,HDD,16,Headsets,9,HealthVault,1,Home Automation,16,Honor,1,Hootsuite,1,Hostgator,2,Hotspot Shield,1,HP,2,HTC,16,HTC One,6,HTML5,16,HTTPS,3,Huawei,4,Huawei Honor,3,Hyper-V,4,IBM,2,iCloud,31,iGoogle,2,iMac,10,Infographic,212,Instagram,26,Intel,8,Internet,578,Internet Explorer,18,Internet IPOs,1,Internet Marketing,234,Internet Protocols,4,iOS,495,iOS 10,21,iOS 11,28,iOS 12,33,iOS 13,20,iOS 14,26,iOS 15,19,iOS 16,5,iOS 17,6,iOS 4,1,iOS 5,17,iOS 5.0.1,5,iOS 5.1,9,iOS 5.1.1,12,iOS 5.2,1,iOS 5.2.1,1,iOS 6,73,iOS 6.0.1,13,iOS 6.0.2,5,iOS 6.1,21,iOS 6.1.1,3,iOS 6.1.2,4,iOS 6.1.3,7,iOS 6.1.4,4,iOS 6.1.5,2,iOS 6.1.6,2,iOS 7,58,iOS 7.0.1,2,iOS 7.0.2,2,iOS 7.0.3,1,iOS 7.0.4,2,iOS 7.0.5,1,iOS 7.0.6,5,iOS 7.1,25,iOS 7.1.1,6,iOS 7.1.2,6,iOS 8,60,iOS 8.0.1,5,iOS 8.0.2,5,iOS 8.1,12,iOS 8.1.1,2,iOS 8.1.2,1,iOS 8.1.3,1,iOS 8.2,6,iOS 8.3,5,iOS 8.4,10,iOS 8.4.1,4,iOS 9,33,iOS 9.0.1,1,iOS 9.0.2,1,iOS 9.1,6,iOS 9.2,2,iOS 9.2.1,2,iOS 9.3,3,iOS 9.3.1,2,iOS 9.3.2,4,iOS 9.3.3,4,iOS 9.3.4,2,iOS 9.3.5,2,iOS Apps,96,iOS Beta,32,iOS Games,19,IP,3,iPad,456,iPad 2,54,iPad 3,47,iPad 3G,1,iPad 4,10,iPad Air,4,iPad Apps,32,iPad Mini,29,iPad Mini 2,2,iPad Siri,4,iPadOS,77,iPhone,518,iPhone 3G,51,iPhone 3GS,6,iPhone 4,62,iPhone 4S,66,iPhone 5,32,iPhone 5C,4,iPhone 5S,14,iPhone 6,31,iPhone 6 Plus,9,iPhone 7,2,iPhone Apps,32,iPhone Siri,7,IPO,3,iPod,414,iPod Apps,18,IPv4,1,IPv5,1,IPv6,1,iShower,1,iShower Speaker,1,IT,2,iTunes,198,Jailbreak,137,Jailbreak Tools,45,Jitterbug Touch,1,Joomla,5,Kaspersky,1,Keyboards,3,Keylogger,2,Kindle,9,Kindle Fire,3,Kingo,2,KingRoot,1,Laptop,78,Lasers,1,Launchers,3,Lava,1,LCD,2,Legal,5,Lenovo,2,Lenovo ThinkPad,1,LG,9,LiberiOS,2,Lightning Cables,1,Link Building,5,LinkedIn,4,Linux,13,Lockerz,1,Logitech,1,Lync Desk Phones,1,Mac,258,Mac Mini,4,Mac OS X,202,MacBook,12,MacBook Air,18,MacBook Pro,17,Macintosh,8,macOS,121,macOS 10.12,9,macOS 10.13,9,macOS 10.14,8,macOS 10.15,9,macOS 11,22,macOS 12,11,macOS 13,2,macOS 14,3,macOS Beta,7,macOS Big Sur,22,macOS Catalina,9,macOS High Sierra,9,macOS Mojave,8,macOS Monterey,11,macOS Server,3,macOS Sierra,9,macOS Sonoma,3,macOS Ventura,2,Magento,5,Mambo,3,Maps,9,Mark Zuckerberg,2,Marketing,180,Marketplace,3,Meego,2,Megaupload,1,Meizu,1,Micromax,1,Microsoft,213,Microsoft Office,47,Microsoft SharePoint,1,Microsoft Surface,3,Microsoft Surface Pro,2,MIUI,3,Mobile,778,Mobile App Developers,55,Mobile Apps,222,Mobile Broadband,2,Mobile OS,32,Mortgage,1,Moto X,1,Motorola,6,Mouse,3,Movies,1,Mozilla Firefox,16,Music,20,MySpace,2,Nasdaq,1,Net Meeting,1,Nexus,7,NFC,1,Nikon,1,Nintendo,3,Nintendo 3DS,2,Nokia,31,Nokia Belle,2,Nokia Lumia,8,Nokia Normandy,1,Nokia Store,2,Nokia X,6,Notebook,1,Nuance,1,Office 2010,9,Office 2013,3,Office 2016,13,Office 2021,1,Office 365,13,OnePlus,1,Open Graph,1,Open Source,1,Opensn0w,1,Opera,6,Opera Mini,2,Operating System,118,Oppo,1,Oracle,3,Orkut,1,OS,47,OS X 10.10,65,OS X 10.10.1,6,OS X 10.10.2,9,OS X 10.10.3,10,OS X 10.10.4,6,OS X 10.10.5,4,OS X 10.11,25,OS X 10.11.1,3,OS X 10.11.2,2,OS X 10.11.3,2,OS X 10.11.4,2,OS X 10.11.5,3,OS X 10.11.6,2,OS X 10.8,2,OS X 10.9,37,OS X 10.9.1,2,OS X 10.9.2,5,OS X 10.9.3,12,OS X 10.9.4,7,OS X 10.9.5,5,OS X El Capitan,23,OS X Mavericks,40,OS X Mountain Lion,17,OS X SDK,9,OS X Server,48,OS X Server 3,5,OS X Server 4,15,OS X Server 5,9,OS X Yosemite,60,Outlook,14,Ovi,2,Ovi Store,1,P0sixspwn,1,P2P,1,PageRank,2,Pangu,11,Payments,34,Payoneer,2,PayPal,4,PDF,10,Personalization,1,PhotoBox,1,Photography,10,Picnik,1,Pinterest,2,PIPA,2,Piracy,3,PlayStation,6,PlayStation 4,4,Pocophone,2,Pod2g,2,Podcasts,2,Powerpoint,5,PP,2,Printers,12,Privacy,185,Programming,59,Projectors,4,PS4,4,PUBG,1,Python,2,QMobile,1,QMobile Noir,1,RAM,2,Redsn0w,23,Remote Access,9,Root Android,37,Rovio Mobile,4,S-Voice,2,Safari,46,Samsung,58,Samsung Galaxy,30,Schemer,1,Search Engine,84,Search Engine Marketing,82,Search Engine Results,57,Seas0nPass,2,Secure Socket Layer,3,Security,214,Selfie,1,SEM,86,SEO,157,SEO Tools,16,SERP,2,Server,18,Shopping,129,Signage,3,Sileo,4,SIM Card,4,Siri,12,SkyDrive,3,Skype,5,SlideShare,1,Small Business,541,Smart TV,6,Smart Watch,9,Smartphones,719,SMM,12,SMO,16,Sn0wbreeze,5,SnapChat,5,Social Media,157,Social Media Marketing,113,Social Media Optimization,73,Social Media Tools,12,Social Networking,204,Software,436,Sony,19,Sony Ericsson,5,Sony VAIO,1,Sony Xperia,3,SOPA,2,Speakers,3,Sprint,2,Spyware,4,SSD,16,SSL,2,Startups,389,Statistics,23,Stock,3,Stock Photography,6,Stock Photos,7,Storage,26,Store,58,Swift,12,Swype,1,Symbian,8,T-Mobile,4,Tablets,604,TaiG,5,TechGlobeX,3,TechGlobeX.net,1,Technology,388,Telephone,1,Television,10,Templates,6,TinyUmbrella,2,Tools,280,Torrent,4,Toshiba,2,Toshiba Satellite,1,TuneUp Utilities,1,TV,15,tvOS,72,Twitter,20,TypePad,3,Ubuntu,6,Ultrasn0w,1,Unlock,43,USB Debugging,2,uTorrent,5,Verizon,4,Video Marketing,20,Video Optimization,27,Videos,63,Vimeo,1,Virtualization,13,Virus,10,Visual Studio,3,Vlogging,3,Vlogs,3,Vodafone,2,Voice Call,22,VoIP,16,VPN,30,Wallpapers,1,Walmart,2,watchOS,84,Wearables,18,Web,276,Web Browser,31,Web Browser Plugins,5,Web Design,49,Web Development,85,Web Domains,16,Web Hosting,39,Web Servers,22,Western Digital,1,WhatsApp,8,Whited00r,1,WiFi,8,WiFi Calling,6,WiFi Hotspots,6,Windows,173,Windows 10,22,Windows 10 Enterprise,2,Windows 10 Mobile,1,Windows 10 Pro,2,Windows 10 Server,3,Windows 11,3,Windows 11 Enterprise,1,Windows 7,33,Windows 8,48,Windows 8 Pro,3,Windows 8 RT,3,Windows 8.1,6,Windows 8.1 Enterprise,1,Windows 9,4,Windows Apps,4,Windows Live,3,Windows Live Essentials,5,Windows Live Messenger,6,Windows Media Center,1,Windows Mobile,19,Windows Phone,47,Windows Phone 10,1,Windows Phone 7,10,Windows Phone 7.5,5,Windows Phone 8,9,Windows Phone 8.1,1,Windows Phone Apps,1,Windows Phone Mango,3,Windows Phone SDK,1,Windows Server,7,Windows Server 2012,2,Windows Server 2016,2,Windows Server 2019,1,Windows Server 2022,1,Windows Server 8,1,Windows Vista,5,Windows XP,6,Wireless,4,Wordpress,54,Wordpress Plugins,6,Wordpress Themes,9,WWDC,76,Xbox,6,Xbox 360,6,Xbox One,3,Xcode,85,Xiaomi,8,Yahoo,15,Yalu,3,YouTube,19,Zong,1,ZTE,1,Zune,2,Zynga,1,
ltr
item
TechGlobeX: 5 Ways in Which Vlogs Can Be Used in Digital Marketing
5 Ways in Which Vlogs Can Be Used in Digital Marketing
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg24yKLNeAh3oHHB7hfYkQtl4HTsjEvZEk06lh_SJrVo_rtWarNlcfjD4ZZcX-YQDR_d3ezt4q_cJXAHX9N9DPcFa7ZAyM0kV59U9alUVAucdUnLdDVpuASIhp9OxoCV-Spi-tz-InNktP5/s16000/Vlog+in+Digital+Marketing.png
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg24yKLNeAh3oHHB7hfYkQtl4HTsjEvZEk06lh_SJrVo_rtWarNlcfjD4ZZcX-YQDR_d3ezt4q_cJXAHX9N9DPcFa7ZAyM0kV59U9alUVAucdUnLdDVpuASIhp9OxoCV-Spi-tz-InNktP5/s72-c/Vlog+in+Digital+Marketing.png
TechGlobeX
https://www.techglobex.net/2021/07/vlogs-in-digital-marketing.html
https://www.techglobex.net/
https://www.techglobex.net/
https://www.techglobex.net/2021/07/vlogs-in-digital-marketing.html
true
6015647009126982431
UTF-8
Loaded All Posts Not Found Any Posts VIEW ALL Read More Reply Cancel Reply Delete By Home PAGES POSTS View All RELATED ARTICLES: TOPIC ARCHIVE SEARCH ALL POSTS Not Found Any Post Match With Your Request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Just Now 1 Minute Ago $$1$$ minutes ago 1 Hour Ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago More Than 5 Weeks Ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share To A Social Network STEP 2: Click The Link On Your Social Network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content