6 Ways to Use Email Automation for Smooth Customer Experience

Email marketing is one of the top-performing digital marketing channels, and almost every brand utilizes it. Considering the fact that every individual receives 121 emails on a daily basis with the total number of emails expected to reach 361.6 billion per day on a global level in 2024. Apparently, marketers need automation tools to cope up with such huge volumes to ensure a consistent customer experience and entertain all clients as and when required. Email automation is one of the best ways to extend a smooth customer experience as it helps establish a formal, one on one communication channel that customers can trust upon. In this article, I am going to discuss how you can use email automation to extend a smooth customer experience and level up your branding efforts. Dive in deeper to learn more on the topic.

Email Automation

What is Meant by Email Automation?

Email automation can be defined as the use of 'triggered' auto respondents based on user behaviour. They are also known as transactional messages that are spread over a series of emails from both ends to solve a single purpose. For instance, when you sign up for a free trial of online software, they may send you a welcome email followed by a verification request that is, in turn, reverted with user credentials. It is necessary to revert such transactional messages promptly, which isn't possible through customer service representatives. Thus, businesses use email automation workflows that respond according to behavior-driven triggers. Both the email templates and copy are predesigned for using as per requirement.

6 Ways to Use Email Automation for Smooth Customer Experience

In the below section, I will demonstrate how you can use email automation to provide a smooth customer experience (CX):

1. Run a Welcome Email Series to Onboard New Subscribers

Welcome emails have a higher open rate as compared to all other types of messages due to the fact that people subscribe to your mailing list for getting the 'gift' that comes along with the sign-up. Introducing your brand and greeting your new subscribers within the first hour of initiating.

2. Use Personalization Data to Seek Confirmation for Periodic Purchases

One of the greatest advantages of using email automation is that you can use the personalization data to send advance order confirmations. For instance, if your regular customer orders home supply goods on the 15th of each month, you can send them an automated email on 11th telling that their supplies are ready and they can place an order to get delivery on time. This will make your customers feel valued and cared for while ensuring that they do not place an order anywhere else.

3. Automate Transactional Emails to Improve Customer Satisfaction

Now, this is where most of the brands leverage automated emails. When an existing customer sends a request for servicing like 'forgot password', you can send them an automated response through API integration instantly. Since no customer service representative takes part in the process, and the software itself does authentication, you can provide excellent and timely support to your customers.

4. Ask for Feedback and Create User-Generated Content (UGC)

Email automation proves to be a great asset when it comes to sourcing customer information and developing user-generated content. You can use interactive HTML email templates to gather your subscribers' opinions and revert with leaderboards later. They have also added a discount as an incentive for participation. Email automation helps engage your subscribers constructively and generate revenue in the process.

5. Reach Out to Your Customers on Festivals and Personal Events

Everybody likes getting wishes on their birthdays and personal events such as anniversaries. Email automation helps build a personal rapport with your subscribers. Sending gifts and greeting them allows you to connect beyond the formal business relationships and email automation ensures that you don't miss out on any of your subscribers.

6. Drive Engagement through Drip Campaigns and Send Important Reminders

Drip campaigns can be considered as the classic example of email automation where relevant content is sent in 'drips'. They are based both on user activity triggers and time frames for reaching out to them. When a customer decides to engage with your messages, the relevant information is sent to them to engage and warm leads.

Conclusion:

The current trends value instant servicing, and email automation will help you provide customer service on the go. Email marketing continues to prevail as the most profitable and reliable communication channel for both B2B and B2C organizations. Reading and reverting the service requests and running targeted marketing campaigns becomes effortless, which would otherwise consume endless manhours. Email automation is, therefore, an integral part of extending a seamless customer experience. I hope you find this article on using email automation for CX insightful.

COMMENTS

/fa-youtube/ Latest Tech Videos!

Name

25PP,2,3G,3,4G,4,Absinthe,5,Adobe Flash,3,Ads,22,Affiliate Marketing,9,AliExpress,1,Amazon,54,Amazon Phone,1,Amazon Tablet,7,AMD,5,Android,251,Android 10,2,Android 11,2,Android 12,2,Android 6,3,Android 7,4,Android 8,9,Android 9,4,Android APK,35,Android Apps,124,Android Auto,3,Android Games,20,Android GApps,3,Android Gingerbread,2,Android Ice Cream Sandwich,8,Android Jelly Bean,21,Android KitKat,12,Android Lollipop,10,Android Marshmallow,3,Android N,5,Android Nougat‬,5,Android O,7,Android Oreo,8,Android P,2,Android PC Suites,1,Android Pie,3,Android Q,2,Android R,2,Android SDK,9,Android TV,10,Android USB Drivers,2,Android Wear,10,Angry Birds,6,Anti Virus,18,App Developer,46,Apple,737,Apple CarPlay,1,Apple Pay,2,Apple Store,19,Apple TV,109,Apple Watch,70,Apps,130,ARM,2,Asus,2,ATT,7,Baidu,2,Battery,2,Bill Gates,2,Bing,16,Bitcoin,27,Bittorrent,5,BlackBerry,11,BlackBerry App,3,Blockchain,18,Blogger,45,Blogs,77,Bluetooh,7,Business,488,BuySellAds,1,Call Center,7,Camera,7,Cars,16,CCTV,1,Certifications,17,China Mobile,3,Chrome,26,Chrome OS,6,ChromeBook,2,ChromeBox,2,Chromium,4,CISPA,1,Cloud,38,CMS,6,Communication,20,Computer,75,Cortana,1,Credit Cards,9,CRM,13,Cryptocurrency,28,Currency,24,Cyberbullying,7,Cydia,47,Cydia Apps,11,Cydia Tweaks,11,Debit Cards,6,Developers,66,Digital Camera,8,Digital Marketing,376,Digital Signage,3,Disqus,1,DMCA,1,Doodle,1,DOS,1,Downgrade,16,Dropbox,1,Drupal,3,Earn Money Online,64,EarPods,1,eCommerce,50,Electra,6,Electronic Arts,1,Emulator,5,Encryption,2,Entrepreneurs,101,eReader,4,eSignature,1,Ethereum,9,Evasi0n,16,eWallet,8,Facebook,137,Facebook Ads,13,Facebook Apps,19,Facebook Credits,4,Facebook Developers,4,Facebook Like,8,Facebook Marketing,14,Facebook Messenger,5,Facebook Pages,9,Facebook Photos,2,Facebook Stocks,2,FacePAD,1,FaceTime,2,FileSonic,2,Finance,70,Firefox Add-Ons,2,Firefox OS,2,Fitbit,1,Foursquare,1,FP,18,Framaroot,4,Free Stuff,27,Gadgets,209,Galaxy Nexus,2,Galaxy S-Voice,2,Game of Thrones,1,Games,66,Gaming Console,12,Gaming Laptops,13,GApps,2,GearBest,6,Gifts,6,Gmail,13,Google,253,Google +1,10,Google Ads,5,Google Adsense,3,Google Adwords,6,Google Analytics,3,Google Apps,11,Google Earth,2,Google Fit,2,Google Glass,8,Google IO Conference,4,Google Map,7,Google Music,2,Google Nexus,13,Google Nexus Player,1,Google Panda,1,Google Penguins,1,Google Play Edition,1,Google Play Store,18,Google Plus,17,Google Plus Pages,6,Google Search,43,Google TV,5,Google Voice,6,Google Wallet,1,Google+,16,Google+ App,1,Google+ Pages,6,Graphic Design,11,GreenPois0n,28,Groupon,6,GSM,3,Guest Posts,10,h3lix,2,Hack,90,Hackintosh,4,Hard Disk,14,Hard Drive,17,HDD,16,Headsets,8,HealthVault,1,Home Automation,15,Honor,1,Hootsuite,1,Hostgator,2,Hotspot Shield,1,HP,2,HTC,16,HTC One,6,HTML5,16,HTTPS,3,Huawei,4,Huawei Honor,3,Hyper-V,4,IBM,2,iCloud,31,iGoogle,2,iMac,10,Infographic,199,Instagram,19,Intel,8,Internet,498,Internet Explorer,18,Internet IPOs,1,Internet Marketing,183,Internet Protocols,4,iOS,461,iOS 10,21,iOS 11,28,iOS 12,31,iOS 13,20,iOS 14,25,iOS 15,7,iOS 4,1,iOS 5,17,iOS 5.0.1,5,iOS 5.1,9,iOS 5.1.1,12,iOS 5.2,1,iOS 5.2.1,1,iOS 6,73,iOS 6.0.1,13,iOS 6.0.2,5,iOS 6.1,21,iOS 6.1.1,3,iOS 6.1.2,4,iOS 6.1.3,7,iOS 6.1.4,4,iOS 6.1.5,2,iOS 6.1.6,2,iOS 7,58,iOS 7.0.1,2,iOS 7.0.2,2,iOS 7.0.3,1,iOS 7.0.4,2,iOS 7.0.5,1,iOS 7.0.6,5,iOS 7.1,25,iOS 7.1.1,6,iOS 7.1.2,6,iOS 8,60,iOS 8.0.1,5,iOS 8.0.2,5,iOS 8.1,12,iOS 8.1.1,2,iOS 8.1.2,1,iOS 8.1.3,1,iOS 8.2,6,iOS 8.3,5,iOS 8.4,10,iOS 8.4.1,4,iOS 9,33,iOS 9.0.1,1,iOS 9.0.2,1,iOS 9.1,6,iOS 9.2,2,iOS 9.2.1,2,iOS 9.3,3,iOS 9.3.1,2,iOS 9.3.2,4,iOS 9.3.3,4,iOS 9.3.4,2,iOS 9.3.5,2,iOS Apps,90,iOS Beta,24,iOS Games,19,IP,3,iPad,428,iPad 2,54,iPad 3,47,iPad 3G,1,iPad 4,9,iPad Air,4,iPad Apps,32,iPad Mini,29,iPad Mini 2,2,iPad Siri,4,iPadOS,52,iPhone,488,iPhone 3G,52,iPhone 3GS,6,iPhone 4,63,iPhone 4S,67,iPhone 5,33,iPhone 5C,4,iPhone 5S,14,iPhone 6,31,iPhone 6 Plus,9,iPhone 7,2,iPhone Apps,32,iPhone Siri,7,IPO,3,iPod,399,iPod Apps,18,IPv4,1,IPv5,1,IPv6,1,iShower,1,iShower Speaker,1,IT,2,iTunes,196,Jailbreak,135,Jailbreak Tools,43,Jitterbug Touch,1,Joomla,5,Kaspersky,1,Keyboards,3,Keylogger,2,Kindle,9,Kindle Fire,3,Kingo,2,KingRoot,1,Laptop,75,Lasers,1,Launchers,3,Lava,1,LCD,2,Legal,5,Lenovo,2,Lenovo ThinkPad,1,LG,9,LiberiOS,2,Lightning Cables,1,Link Building,4,LinkedIn,4,Linux,13,Lockerz,1,Logitech,1,Lync Desk Phones,1,Mac,231,Mac Mini,4,Mac OS X,202,MacBook,10,MacBook Air,16,MacBook Pro,16,Macintosh,7,macOS,104,macOS 10.12,9,macOS 10.13,9,macOS 10.14,8,macOS 10.15,9,macOS 11,14,macOS 12,3,macOS Beta,5,macOS Big Sur,14,macOS Catalina,9,macOS High Sierra,9,macOS Mojave,8,macOS Monterey,3,macOS Server,3,macOS Sierra,9,Magento,3,Mambo,3,Maps,9,Mark Zuckerberg,2,Marketing,144,Marketplace,3,Meego,2,Megaupload,1,Meizu,1,Micromax,1,Microsoft,206,Microsoft Office,40,Microsoft SharePoint,1,Microsoft Surface,3,Microsoft Surface Pro,2,MIUI,3,Mobile,761,Mobile App Developers,37,Mobile Apps,215,Mobile Broadband,1,Mobile OS,32,Mortgage,1,Moto X,1,Motorola,6,Mouse,3,Movies,1,Mozilla Firefox,16,Music,18,MySpace,2,Nasdaq,1,Net Meeting,1,Nexus,7,NFC,1,Nikon,1,Nintendo,4,Nintendo 3DS,3,Nokia,31,Nokia Belle,2,Nokia Lumia,8,Nokia Normandy,1,Nokia Store,2,Nokia X,6,Notebook,1,Nuance,1,Office 2010,9,Office 2013,3,Office 2016,13,Office 2021,1,Office 365,10,OnePlus,1,Open Graph,1,Open Source,1,Opensn0w,1,Opera,6,Opera Mini,2,Operating System,93,Oppo,1,Oracle,2,Orkut,1,OS,47,OS X 10.10,65,OS X 10.10.1,6,OS X 10.10.2,9,OS X 10.10.3,10,OS X 10.10.4,6,OS X 10.10.5,4,OS X 10.11,25,OS X 10.11.1,3,OS X 10.11.2,2,OS X 10.11.3,2,OS X 10.11.4,2,OS X 10.11.5,3,OS X 10.11.6,2,OS X 10.8,2,OS X 10.9,37,OS X 10.9.1,2,OS X 10.9.2,5,OS X 10.9.3,12,OS X 10.9.4,7,OS X 10.9.5,5,OS X El Capitan,23,OS X Mavericks,40,OS X Mountain Lion,17,OS X SDK,9,OS X Server,48,OS X Server 3,5,OS X Server 4,15,OS X Server 5,9,OS X Yosemite,60,Outlook,13,Ovi,2,Ovi Store,1,P0sixspwn,1,P2P,1,PageRank,2,Pangu,11,Payments,22,Payoneer,2,PayPal,4,PDF,8,Personalization,1,PhotoBox,1,Photography,8,Picnik,1,Pinterest,2,PIPA,2,Piracy,3,PlayStation,6,PlayStation 4,4,Pocophone,2,Pod2g,2,Podcasts,2,Powerpoint,2,PP,2,Printers,10,Privacy,131,Programming,42,Projectors,3,PS4,4,PUBG,1,Python,1,QMobile,1,QMobile Noir,1,RAM,2,Redsn0w,23,Remote Access,8,Root Android,37,Rovio Mobile,4,S-Voice,2,Safari,42,Samsung,58,Samsung Galaxy,30,Schemer,1,Search Engine,79,Search Engine Marketing,78,Search Engine Results,54,Seas0nPass,2,Secure Socket Layer,3,Security,158,Selfie,1,SEM,72,SEO,138,SEO Tools,16,SERP,2,Server,12,Shopping,91,Signage,1,Sileo,2,SIM Card,2,Siri,12,SkyDrive,3,Skype,5,SlideShare,1,Small Business,436,Smart TV,4,Smart Watch,7,Smartphones,707,SMM,10,SMO,16,Sn0wbreeze,5,SnapChat,3,Social Media,139,Social Media Marketing,102,Social Media Optimization,67,Social Media Tools,12,Social Networking,193,Software,339,Sony,19,Sony Ericsson,5,Sony VAIO,1,Sony Xperia,3,SOPA,2,Speakers,3,Sprint,2,Spyware,2,SSD,16,SSL,2,Startups,284,Statistics,23,Stock,3,Stock Photography,4,Stock Photos,3,Storage,26,Store,47,Swift,12,Swype,1,Symbian,8,T-Mobile,4,Tablets,595,TaiG,5,TechGlobeX,3,TechGlobeX.net,1,Technology,298,Telephone,1,Television,8,Templates,5,TinyUmbrella,2,Tools,217,Torrent,4,Toshiba,2,Toshiba Satellite,1,TuneUp Utilities,1,TV,11,tvOS,57,Twitter,19,TypePad,3,Ubuntu,6,Ultrasn0w,1,Unlock,43,USB Debugging,2,uTorrent,5,Verizon,4,Video Marketing,15,Video Optimization,18,Videos,51,Vimeo,1,Virtualization,12,Virus,10,Visual Studio,3,Vlogging,3,Vlogs,3,Vodafone,2,Voice Call,20,VoIP,16,VPN,21,Wallpapers,1,Walmart,2,watchOS,67,Wearables,14,Web,232,Web Browser,30,Web Browser Plugins,5,Web Design,44,Web Development,74,Web Domains,16,Web Hosting,34,Web Servers,22,Western Digital,1,WhatsApp,6,Whited00r,1,WiFi,6,WiFi Calling,4,WiFi Hotspots,6,Windows,169,Windows 10,21,Windows 10 Enterprise,2,Windows 10 Mobile,1,Windows 10 Pro,2,Windows 10 Server,3,Windows 11,1,Windows 7,33,Windows 8,48,Windows 8 Pro,3,Windows 8 RT,3,Windows 8.1,6,Windows 8.1 Enterprise,1,Windows 9,4,Windows Apps,4,Windows Live,3,Windows Live Essentials,5,Windows Live Messenger,6,Windows Media Center,1,Windows Mobile,19,Windows Phone,47,Windows Phone 10,1,Windows Phone 7,10,Windows Phone 7.5,5,Windows Phone 8,9,Windows Phone 8.1,1,Windows Phone Apps,1,Windows Phone Mango,3,Windows Phone SDK,1,Windows Server,7,Windows Server 2012,2,Windows Server 2016,2,Windows Server 2019,1,Windows Server 2022,1,Windows Server 8,1,Windows Vista,5,Windows XP,6,Wireless,4,Wordpress,52,Wordpress Plugins,6,Wordpress Themes,9,WWDC,65,Xbox,6,Xbox 360,6,Xbox One,3,Xcode,83,Xiaomi,8,Yahoo,15,Yalu,3,YouTube,17,Zong,1,ZTE,1,Zune,2,Zynga,1,
ltr
item
TechGlobeX: 6 Ways to Use Email Automation for Smooth Customer Experience
6 Ways to Use Email Automation for Smooth Customer Experience
https://1.bp.blogspot.com/-YLMGPPQsnyg/YB0X2VI9AxI/AAAAAAAAR-4/ghDGmRR4IcwXB0A2EgQuGExPmOU4Yvz-gCLcBGAsYHQ/s16000/Email%2BAutomation.jpg
https://1.bp.blogspot.com/-YLMGPPQsnyg/YB0X2VI9AxI/AAAAAAAAR-4/ghDGmRR4IcwXB0A2EgQuGExPmOU4Yvz-gCLcBGAsYHQ/s72-c/Email%2BAutomation.jpg
TechGlobeX
https://www.techglobex.net/2021/02/email-automation.html
https://www.techglobex.net/
https://www.techglobex.net/
https://www.techglobex.net/2021/02/email-automation.html
true
6015647009126982431
UTF-8
Loaded All Posts Not Found Any Posts VIEW ALL Read More Reply Cancel Reply Delete By Home PAGES POSTS View All RELATED ARTICLES: TOPIC ARCHIVE SEARCH ALL POSTS Not Found Any Post Match With Your Request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Just Now 1 Minute Ago $$1$$ minutes ago 1 Hour Ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago More Than 5 Weeks Ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share To A Social Network STEP 2: Click The Link On Your Social Network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content