Many companies, especially small to midsize businesses are in search of web designers. There lies plenty of opportunities but also high competition. You may end up competing internationally. To stay marketable and relevant, you should focus on offering your services on a global state.
If you're already taking advantage of social media to contact potential customers, then it's a great head start. Nowadays, customers are rapidly using social media to gain knowledge about brands that offer appropriate services. Now it’s time to create or nourish your focus on Instagram. Undoubtedly, Instagram is one of the fastest-growing platforms with more than 1 billion active users.
7 Best Ways to Use Instagram to Promote Web Design Startup
Following are top 7 best ways to use Instagram to promote your web design startup business.
1. Using Hashtag is Complimentary
You may be thinking that excessive use of hashtags is a little bit obnoxious, but in reality, a hashtag is one of the important parts of the Instagram platform. If you don’t use hashtags as an advantage, then your dream of promoting the web design startup on Instagram will pretty much go in vain. Hashtags can make your page more visible, encourage people to communicate with you and, even build an emotional response.
If you’re thinking that Instagram marketing is just to share your business, then you’re wrong. It’s also what other people share about you. Create a custom hashtag for your brand and encourage your audience to use the hashtag when they post something relevant to your brand. Not only this promotes your brand name but also, tighten your relationship with them.
2. Prioritize the Right Connection
Maximum types of startups often neglect the value of influencer marketing. An influencer is a famous person who influences music, entertainment, or fashion that has an impact on our daily lives. These influencers might not be celebrities, but people often reach to them for insights and advice.
You need to identify what type of people your customers are interested in. These might be:
• Small business owners or marketing gurus
• Web designers
• Web design bloggers
• Industrial leader of your web design firm
If you want to find the right connection, you might check the accounts your clients are following. Search with relevant hashtags and observe the pages on the result list. Now you need to follow and engage with their content. You can mention them in your story as well. Finally, contact them to see if you could get any benefits from working together.
3. Use Instagram Stories to Share Your Work Progress
When you’re a web designer, people are very much curious about your work methods. You can use Instagram stories to share your work progress with them. An Instagram story is a collection of images or videos that last up to 24 hours. After the mentioned time period, your stories will disappear if you don’t highlight them. You can add any kinds of emojis, colorful texts, or graphics to make them more attractive.
Here’s how you can use stories to boost your web design brand:
• Invite users to your recently created website and brag about themes and templates.
• Mention any special events or giveaways you’ve planned before.
• Show them a glimpse of how you design a web page.
• Share a Q&A session.
4. Your Captions are Equally Important
The caption you use is as much important as pictures and videos. A well-written and beautiful caption can help you to accomplish two important things. Firstly, they provide a decent explanation and information for your images or videos. Secondly, they motivate your followers to involve.
You should never hurry while writing a caption. Take as much time you need to create a positive and beautiful caption that can seek immediate attraction.
5. Consistently Maintain Your Brand Image
Instagram was created for one purpose and one purpose only, to solely focus on communication through images. According to Forbes, 64% of Instagram users are 18-29 years old. This simply means that Instagram attracts younger audiences. The content you share on Instagram will pretty much reflect that, and it should. Additionally, you must be consistent in your branding.
Keep in mind; you need to use the same company logo across all social media platforms, including Instagram. Also don’t change the color palettes and brand voice, regardless of the social media platform. Remember that the visuals you use are very much important. They are considered as your style and signature.
6. Promote Your Customers
The main thing that differentiates Instagram from any other social media platform is engagement. It’s a conversation platform rather than a broadcasting platform. The most effective way to promote your startup is to recognize the customer who tags you in their post, share your posts, or engage with your brand most often. When you share a post regarding your work, mention your loyal customer as well. This will help them to get a boost and you will receive an appreciation from them.
7. Build an Extraordinary Profile
As a web designer, you don’t sell any physical product. You have only one place to cast your link and that is your bio. You need to make your profile extraordinary to attract audiences. You can increase the number of likes in your post or story by regularly updating new content. This is another important area where consistency takes part. Additionally, don’t forget to use the same profile picture and logo that you use on other social media platforms.
Conclusion:
These are the 7 tips to promote you’re your web design startup on Instagram. Remember, there’s no guarantee that you will taste success from the web designing startup. Many people face failures and stop perusing their startup dream. Whatever you do, just don’t ever give up. And most importantly, gather benefits from the visual nature of this platform.
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