Ultimate Guide to Instagram Promotion for Businesses

Today there are tons of marketing opportunities for businesses that are going online. The reason is that there is a rapid increase in onlin...

Today there are tons of marketing opportunities for businesses that are going online. The reason is that there is a rapid increase in online audiences recently. So businesses are moving their step ahead in digital marketing. It is seen that social media marketing is the new trendsetter in the field of digital marketing.

Instagram is one of the popular social media apps that has more than 500 million daily active users. Earlier Instagram users used to post their pictures and videos for entertainment purposes only. But today, Instagram is more than just any social media platform. Instagram proved to be an engaging platform, not just for normal users but also for e-commerce businesses. As compared to other social media platforms, Instagram provided a better insight for online marketers to promote their products or services.

Why Instagram for Marketing?

The first impressive thing about Instagram is its format. Instagram offers a better visual presentation of any profile or page. On Instagram, about 95 million photos and videos are posted every single day. These stats are enough to know that Instagram is a large platform for social media users. It is obvious that business profiles here will get more number of followers than any other platform. The more you engage, the more you get promoted on Instagram.

Also, Instagram users nowadays prefer to view promotional content along with regular feeds. Users always look for new products or services that are published on Instagram. Based on the recent analysis, Instagram users do not hesitate to but any product which is promoted on Instagram. The most common category of buying directly from Instagram is footwear, accessories, clothes, nutrition supplements, and jewellery. It is also easy to convert users into shoppers on Instagram.

Instagram offers some special promotional tools for business profiles. Tools such as stories, promotional shopping posts, IGTV, and more are just perfect for marketing. A business page can promote their content through these tools easily. Also, Instagram features their posts in an algorithm way rather than in chronological order. Instagram Users view the content which is relevant to them.

In order to improve the user experience, Instagram updates its algorithm quite frequently. Sometimes promotional posts may not be viewed by every user due to the algorithm. So it is important to optimize your posts in order to get more engagement.

Optimization of Instagram Profile

Optimizing your business profile on Instagram is the main process of marketing. Your Profile on Instagram gives an identity of your business to all the users. Users get informed about your products or services by viewing your profile on the first visit. Some of the best Instagram video editors are used for content creation too. Let us know how you can optimize your profile on Instagram.

• Profile name – you should clearly write the name of your business in the profile name section. If your business has a short form of the name, then do add it in the bracket.

• Profile picture – users can easily recognize your brand when you add a suitable profile picture to your Instagram profile. It is best to add a logo of your brand as your profile picture. If not, you can add a logo mark as well.

• Bio and description – In this part, you have to give a complete but short description of your business. Adding a tagline would do much better. A Hashtag can also be used in the bio of your profile.

• Link – adding a link of your website on the Instagram profile is preferable. Instagram allows you to add the link in the description section. The link will direct the users on your website.

Instagram Promotion and Marketing Strategy

Before you move on to developing promotional content, you have to study a few aspects of Instagram. Perform a demographic study on Instagram in order to recognize the type of audience that you are going to engage with. Once you identify the target audience, focus on developing the promotional content according to it. Content is the king when you are promoting your business. So let’s focus on the following features which are required for developing perfect content.

• Content theme – select an appropriate theme for your content to be developed. You can choose a theme according to the services or products that you provide.

• Arranging content – your content may be a visual or a video or written information. You have to arrange your content in order. A well-arranged post or story looks perfect on Instagram.

• Fonts and colors – whatever content you are developing, spend some time on the color selection and font selection. Choose a font that will suit your brand promotion. Choose bright colors and creative fonts to highlight the main content.

• Captions and filters – captions work best when you are promoting a product. You can easily attract users to your post or story through captions. Filters improve the visual appearance of posts on Instagram. With the help of a free video editor, you can create a good promotional video using filters.

• Hashtag – adding Hashtag to the post or story is the new trend on Instagram. Do some research and add a suitable Hashtag for your content. Use active Hashtag in order to get more attention from users towards your post.

• Select posting time for your content – consistency is the key when you are promoting on Instagram. Your followers can expect new posts from your side when you keep posting your content on time and with consistency. Use a reminder for consistent post publishing on Instagram.

After publishing your promotional post or story on Instagram, you can share them on other social media platforms too. Sharing your Instagram post on Facebook and LinkedIn will attract more engagement.

It is also important to have a check on your Instagram Marketing campaign. Always track your post views, likes, and comments after posting promotional content. With the help of Instagram analytics, you can track the engagement of your content with your followers. Based on the analysis, you can make further improvisations in your marketing content. Hence, promoting your business on Instagram is always worth it!