Top 5 Reasons Why SEO Still Matters to Business in 2020

Improving branding, reaching out to new customers, building credibility and establishing authority. Reasons why SEO is still the best digital marketing strategy.

Introduction

• Are you looking for ways to make the most use of digital and online channels to grow your business?

• Do you know how you can build a solid and organic foundation for your brand that is simple, easy, and inexpensive?

• Have you tried experimenting with a holistic and full-proof SEO strategy to catapult your brand to the top of the search rankings?

Many people thought that the onslaught of social media marketing would be enough to take the sheen out of SEO. However, SEO continues to not only dominate, but also become much stronger, even encompassing its features and functions to social media (Social Media SEO).

Brands, which are looking to explore the complete benefits of digital and online platforms, still invest heavily in SEO strategies. In this article, we are going to look at five key reasons why SEO is still the preferred method for brands to grow in 2020.

Top 5 Reasons Why SEO Still Matters to Business in 2020

1. SEO growth is an organic long term prospect

Unlike flash-and-burn paid campaigns like AdWords and SMM Ads, the best SEO agency helps a brand grow over a period. This means that once you have invested in SEO, you can rest assured that you will get great returns for a very long time. Search rankings do not change overnight. If you are ranking for multiple keywords, you will see all the benefits that come for SEO organically.

2. SEO ensures growth in all dimensions of a brand

Every brand wants to pursue one strategy, which helps it tick all the right boxes. Reaching new target audiences, increasing sales queries, improving website metrics, bringing in traffic, etc. are some of the complete benefits, which a great SEO strategy is able to fulfill. In addition, brand building, publicity, and promotions in an organic fashion is guaranteed if you are doing SEO over sustained periods.

3. SEO is search engine friendly

The basis of SEO is doing all those things, which are recommended by Google for websites. Brands need to understand that Google wants its audiences to only see those results, which itself passes off with flying colors. To this end, a great SEO marketing strategy helps in pleasing Google and the quality guidelines, which Google has set. If Google approves and likes your website, Google rewards you with better visibility and search exposure.

4. SEO is essential for ecommerce websites

Ecommerce SEO is one of the surest ways to rank pages of your website. You must take into consideration that SEO for ecommerce websites is different from SEO for normal and regular websites. If your ecommerce website is doing SEO, it will help you reach newer customers, get exposure, and build, which is essential for attracting people and building the credibility of your website.

5. SEO compliments all your other digital marketing endeavors

Every aspect of digital marketing is directly, or indirectly related to SEO. Even social media marketing involves placing links of your website on social media platforms and diverting traffic to your website. Likewise, content marketing, affiliate marketing, etc. draw from the same foundations of SEO. Without SEO, you will never be able to understand or link up all your other strategies to benefit your brand in a complete fashion.

Conclusion:

Every business, whether it is a startup, established brand, or a small business engages with SEO, to not only climb search rankings but also stay right at the top. A proper SEO strategy is something, which 99% of all brands cannot do without. This is why in 2020 SEO continues to be the number one digital marketing strategy for brands to grow and prosper.