6 Ways to WOW Your Customers Using AR, VR and IoT Technologies

Learn how to improve customer service through AR, VR, and IoT by implementing any of these immersive technologies, you get a chance to lead in the global market.

The digital world provides an enabling environment for many startups and companies across the world. Technology is a big advantage from every angle. It promotes smart project management, effective staff supervision, and optimizes business models, but more importantly, it allows for considerable improvements to customer services. Such immersive technologies as virtual reality (VR) and augmented reality (AR) are widely known above all for their usage in video gaming. However, the potential of VR and AR for business involves a wider variety of applications some of which have an extreme impact on customer experience.

To date, this pair of technologies are often adopted alongside IoT devices that let users enjoy their customer journeys and make the most of the products and services they pay for.

This article is aimed at showing the common ways of employing the AR, VR, and IoT technologies in business with a view to enhancing customer service.

Difference between Augmented Reality (AR) vs. Virtual Reality (VR)?

First off, it is important to distinguish these two technologies. While these terms often go hand in hand, they are not interchangeable. In fact, AR doesn’t create new experiences but only complement the existing reality with virtual elements. VR, in turn, creates a whole new immersive world that may have no reminiscence of this one.

The use of both technologies is growing in the fields of fashion, entertainment, logistics, finance, and healthcare where the quality and level of customer service turn out to be most important. The tips below explain how you can impress your target audience with the help of innovations.

Ways to WOW Your Customers Using AR, VR and IoT Technologies

1. Use Safe Virtual Testing

AR and VR solutions are widely used in business to provide a favorable testing environment where a potential buyer has a chance to assess the benefits and features of a product to be traded. Here, these technologies replace the need for 3D modeling. The V-world creates a new space where a product is reproduced in its natural environment. This experience is a great benefit to all businesses that cannot ensure testing in real life either for safety reasons or the customer’s inability to participate in testing on site. As you can see, the primary application of AR and VR is focused on giving customers the opportunity to ascertain the quality of a product before making a purchase. For that reason, if you are involved with the type of services that require simulating a real-life scenario during testing, AR and VR solutions are the first step towards improving your customer service.

2. Enable Real-Time Customer Support

What also makes these innovations stand out is that VR can be an excellent way to boost the levels of customer satisfaction. Unlike chatbots, VR assistance offers a more personalized approach to dealing with customer complaints. Disgruntled customers are less willing to settle their issues via robotic assistants, while VR assistants can deliver excellent customer support as they basically imitate the way human agents tend to act in these cases. Since chatbots are programmed through pre-determined algorithms, a part of issues remains unresolved. This only leads to a drop in customer loyalty for your brand. By contrast, VR technology will help you to provide quick and effective assistance remotely and convey ideas through distance, thus letting your customer feel pleased with your service.

3. Think Of Virtual Training

You should also go for VR if you are faced with the difficulty of providing hands-on training to customers living in different places. Virtual guidance is a practice that allows for qualified assistance without the need to arrange a face-to-face meeting. Through 3D virtual presentations, customers can be educated on any aspect of the product or service they pay for. This advantage is essential for every business that plans to support their clients throughout their journey. The immersive 3D environment is no less precise in demonstrating the basic elements of products. It makes it possible to learn and interact with the clientele anytime and hence result in a higher level of customer satisfaction.

4. Start Offering Interactive Packaging

Many global brands turn to interactive packaging as a method to diversify customer experience and at the same time make their product unique and simple. By providing most information about the product in the AR-world, the user is tricked into learning more about your brand. The idea of AR packaging is growing in demand. If you are determined to give your customers an exclusive experience, you should give it a shot.

5. Provide A Convenient Shopping Environment

Many fashion retailers like Nike and Tommy Hilfiger have started using VR sets to preview their collections. While the most loyal audience is invited at the shows, the remaining customers can watch it through VR sets. Similarly, VR is employed in virtual dressing rooms where customers can try on any outfits to form their buying decisions. It saves time as one doesn’t have to put on and take off every piece of clothing but rather can get personal consultations from smart assistants that can determine the best clothes fitting a specific body shape. If you work in the fashion industry, both VR and AR for business will open new ways to engage more customers and increase your brand awareness.

6. Adopt More Automation

The IoT drives amazing changes in the automotive industry as well. With the help of IoT solutions, Rolls-Royce presented car models with full self-driving support. As such, the car owner is expected to make the minimum effort to control the vehicle. IoT automation brings customer experience to a new level by enhancing remote quality control. It is an example worth following for all businesses that look for smart logistics solutions and strive to provide futuristic customer experiences.

Conclusion:

All in all, AR, VR, and IoT are the top breakthrough technologies that trigger digital transformation across many sectors. By integrating any of them, you grow your business value and build a competitive advantage that will eventually lead to business growth and an increase in sales volumes.