How to Sell Products on Facebook without a Website [Social Selling]

Social networking platforms can prove to be a lucrative hunting ground if you are looking to develop your business and generate sales, but...

Social networking platforms can prove to be a lucrative hunting ground if you are looking to develop your business and generate sales, but you have to approach the task of selling your merchandise on a site like Facebook in just the right way.

Setting up your ability to accept freelancer payments is just one of those steps and if you follow a proven path to success you could discover a world of selling opportunities awaits you on sites such as Facebook.

Social Selling: How to Sell Products on Facebook without a Website

Here are some key pointers to consider.

1. Take selling on Facebook seriously

You have to do the groundwork if you are going to enjoy success selling on Facebook and your very first task should be to create a dedicated Facebook page for your business.

Don’t think you can rely on your personal page, you have to create a solid distinction and make a connection that leads from your eCommerce platform to Facebook.

Facebook makes it easy to do this by offering you a free page for your business and this opens up the chance to reach out to a global audience with minimal financial outlay. Although the hard work starts here as you need to market your Facebook shop as well as setting up a list of products.

2. Using an eCommerce platform

You have two basic options when you are setting up your Facebook shop, either use an eCommerce platform or choose to upload and manage your products directly onto the social media site.

If you have ambitious plans and want scalability it makes sense to consider using an eCommerce platform.

3. Choose wisely

If you have decided to go with an eCommerce platform it is a good idea to compare the features as well as the costs of each option.

You should find that all the major platforms make it easy to connect to Facebook shop with the minimum of fuss and setup costs are minimal if you choose a basic option to start with.

4. Get organized

Another top tip would be to decide beforehand exactly what you want to sell on Facebook and create a list of products, prices, shipping costs, etc so that you can upload this and get selling in the quickest and efficient way possible.

Take the time to create good quality images of each of your products and detailed product information will also help your conversion rate, without overdoing the level of data you want customers to consume when evaluating your product.

5. Develop a marketing strategy

You will quickly discover that there are countless ways to market your products on Facebook, either using paid advertising or getting your name about for free.

Take advantage of a useful feature offered by the site, selling through a variety of different Facebook groups.

Look for these buy and sell groups and see which ones you can join so that you can expand your audience in a matter of a few clicks.

Selling your products via Facebook is easy to do and you could achieve potential sales growth if you take full advantage of the free and paid marketing opportunities available when you connect to this social media giant.