How to Market Your Business on Facebook, Instagram and Twitter

Ask everyone you know, and they’ll likely have one or more social media accounts. The three of the largest social media platforms in the English-speaking and non-English-speaking world—Facebook, Twitter, and Instagram—are the premier venues for almost all major events in the online world.

How to Market Your Business on Facebook, Instagram and Twitter

Facebook has more active users, over 1.49 billion active daily users, and 2.27 billion active monthly users than there are people in China, the most populated country in the world. Instagram has more than 1 billion active monthly users while Twitter has over 325 million.

It’s safe to say that there’s a staggering number of people on social media, and this is why marketers are leveraging these platforms to promote their business, generate traffic for their websites, collect leads, and increase sales revenue.

How to Market Your Business on Facebook, Instagram and Twitter

If you’re new to the sphere, here’s the lowdown on why you should be using social media in your marketing campaign.

1. Facebook

With billions of people using Facebook every day, this makes it the most popular social media site worldwide. And marketers want to go where the people are because it usually means there’s a huge market to tap into there. This can be seen in the growth of monthly advertisers on Facebook, which has gone from 3 million to 6 million between 2016 and 2018.

Facebook has become an authority in the realm of social media platforms. Almost everyone in the world has heard of it or knows how to use it. Marketers are quick to take advantage of this and ride on the coattails of this social media giant. When a brand gains Facebook fame, it’s easier to gain a loyal following and reel in customers.

Moreover, Facebook also provides companies and advertisers with different channels to promote their brands, such as video ads, features, and business pages. On business pages, brands can share their content, interact with followers, and build relationships with them.

Facebooks ads, promoted posts, and sponsored stories allow businesses to market directly to their audience and promote their products. Marketing strategies, such as contests, sweepstakes, and promotions, are also prevalent on the platform.

2. Instagram

Instagram is second only to Facebook as the most used social media platform by marketers. The platform has over 1 billion monthly active users, and the number is growing by almost 5 percent every quarter.

In the past year, Facebook’s organic reach has struggled to grow while Instagram has been gaining more momentum among marketers. In 2019, Instagram ad revenue was worth $10.87 billion. Plus, it’s bound to grow in the next few years with 53 percent of marketers planning to spend more on Instagram ads.

Instagram users are also some of the most engaged social media users in the online world. They share and consume content multiple times a day. Plus, they also actively consume and share content on the site to their families, friends, and followers.

But it goes beyond personal content because almost 50 percent of Instagram users are tuned in to at least one business handle. In addition, 75 percent of users will actively follow a company’s website after coming across an Instagram post. Sixty percent of users also report that they discover new products on Instagram.

For businesses, the platform functions beyond a place where they can post ads. It’s also a place where they can create and find user-generated content, look for affiliates, promote their events, and tell the story of their brand.

Depending on the products or services offered by your business, Instagram can become a huge player in your marketing campaigns. If you’re running an online fashion business or a custom packaging service, it makes sense to show your designs and finished products in action rather than to tell customers about it.

3. Twitter

Short and sweet, tweets deliver the message in 280 characters or fewer, making it the ideal platform to start conversations. At its core, Twitter is driven by user interactions, through tweets, retweets, and comments.

For brands and celebrities, the platform provides a way to build meaningful and authentic human connection and close engagement with followers.

Like the other social media giants, Twitter also offers businesses with marketing services and channels to promote their content and advertise their products and services. The greatest advantage of Twitter, though, is the fast nature of interactions in the platform, with tweets having the average life span of a few minutes so that the conversation goes on and on.

Final Words

As the most utilized platforms around the world, Facebook, Twitter, and Instagram provide a bevy of channels that brands can use in their marketing campaigns. The key is knowing how to use these platforms effectively. Any brand can take advantage of giant platforms to increase the brand’s reach, generate traffic to the company page, and convert these into sales and profit using insights from data and trends.

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TechGlobeX: How to Market Your Business on Facebook, Instagram and Twitter
How to Market Your Business on Facebook, Instagram and Twitter
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