Top 5 Ways to Improve User Retention on iPhone Apps

When companies turn to iPhone app development services to create an app, they have to consider an important factor i.e., retention rate. T...

When companies turn to iPhone app development services to create an app, they have to consider an important factor i.e., retention rate. This indicates how many people not only download your app but also return to it again over time.

What qualifies as a good retention rate for a company depends on various factors and it can vary from industry to industry. For instance, according to Gecko Board, the average retention rate for media and entertainment apps is about 43% after 30 days while traveling, however, lifestyle apps run about 33% in the same time frame.

No matter which industry you’re in, though, you want your retention rate as high as possible. Keep reading to learn some useful tips on how you can increase user retention rates for your company’s iPhone app.

Top 5 Useful Tips to Increase User Retention On iPhone Apps

1. Using Push Notifications Correctly

Push notifications are great ways to entice a user into opening an app again. That being said, these notifications require careful handling for maximum effectiveness.

It's better than the information in a push notification that is relevant to the consumer. Irrelevant or uninteresting push notifications are more likely to annoy than entice a user.

2. Offer an Incentive for Use

When a business's app design allows for entertainment-style features, it can help to add a game-like incentive for using an app.

There are a few different ways that companies can do this. For one, some companies offer a loyalty or rewards program for making purchases via their app. Even entertainment apps use this model if they offer rewards for daily use, even if that reward is intangible such as a score in the form of a "streak".

3. Give Your App a Way to Stand Out

One of the biggest challenges of app retention is that there are plenty of similar apps out there. From ride sharing to retail, every market seems flooded.

As such, its important that companies and the iPhone app development services they work with add unique value to the app. One-of-a-kind features are what will make a user choose your app over a competitor's choice. Without something special, apps are likely to fall out of popularity.

4. Take Notes from Gaming Apps

Even if your company's app isn't a gaming app, that doesn't stop you from picking up tips from them.

Gaming apps use clever, psychology-charged approaches to keep user engagement high. By offering entertainment as well as features, such as personalization as a consumer uses the app more make for a more interactive experience. This level of entertainment is what keeps users coming back. It can go a long way if a company adds a level of enjoyment as well as convenience to using their app.

5. Pay Attention to Marketing Data

In the end, marketing data will help a company more than anything to maintain user retention. Marketing data tells a company who their audience is and how they behave based on concepts, such as an app’s usage rates and feature interaction.

In turn, the company can use this information to adjust their marketing strategy to better cater to their users and increase retention on their apps. The key is checking this data often and using it to adjust strategies regularly to meet consumer wants and needs.

Conclusion

Using an iPhone app is a great way to boost user retention. All you have to do is to make sure your app is engaging, unique, and incentivized while you turn to iPhone app development services. You can help this along by reviewing the marketing data that your company has gathered and adjusted the plan to those specifications.