Customer Win-Back Strategies: Ways To Win Your Customers Back

Customer churn is one of the most pressing issues for any company. While it can vary from industry to industry, the average customer churn is as high as 25-30%. Regularly losing a quarter to a third of your business will soon become debilitating if you cannot find ways to develop better growth potential.

Customer Win-Back Strategies

Customer Win-Back Strategies

There are three standard methods for combatting customer churn:

1. Find New Customers: Possibly the most obvious answer is to work to discover new revenue streams by engaging new customers. Most ad campaigns are focused on reaching out to demographics likely to purchase or use a service with the goal of trying to get new people involved. While this is the bread and butter of business growth, it is likely not the most cost-effective way to battle churn.

2. Lower Churn Through Customer Retention: While it’s exciting to find new customers and clients, customer retention has a much better rate of return on investment than seeking new clients. It is five times more expensive to acquire a new customer, rather than reduce churn by keeping the customers you have happy. Indeed if you more obviously favor new customers over those that already use your service, churn may increase.

3. Use Customer Win-back Strategies To Get Lost Customers Back: Those familiar with your service are significantly more likely to use it again. By focusing efforts on customer win back you will often find an avenue toward improved churn rates. And customers that are won back, often become the most loyal of all.

Understand Why Customers Leave

By studying the habits of your lost customers, you will likely discover the best ways to court them back to your service or product. Get as much data as you can, perhaps with customer surveys, to see why they may no longer use your service. It’s possible you will see a specific common issue that bears trying to resolve, like a pervasive customer service issue or one that demonstrates that you have higher costs than competitors.

Focus Win-Back Efforts On High Probability Customers

Analyze the most likely candidates to target with win-back initiatives. Consumers that are most likely to return to you are those that made the most frequent, recent, large purchases through your online store or offline platform. Check to see if they may have used only one aspect of your service. Perhaps they needed something that you were not offering at the time. Also, look to the record surrounding their pain points. Those that had service complaints are more difficult to win back than those that may have left your company for a financial issue.

Effective Ways for Winning Back Customers

1. Incentives: Targeted discounts can lure a former customer back. Take note of what they purchased previously and try to offer them a specific discount on something they repeatedly wanted. Broader offers can include special upgrades for services or offers that include ways to bundle services that you know your client might want.

2. Ad Campaigns: If your churn can be demonstrated to lead back to one specific pain point for consumers, a focused ad campaign might win back customers. Address how you may have fixed an issue that caused people to stop using your service and focus on future assets that may allow you to outstrip your competition in the near future. In today's digital era of marketing, platforms like BSMM, Facebook, Twitter, Instagram and many others are providing effective tools for ready-made ad campaigns.

3. Remind Them Why They Were Once Your Customer: At one time, your lost customers found a reason you were beneficial for them. Give them a tangible reminder of the services you offered. If possible, send a specific demonstration that shows, for example, how much money they saved by using your product or service.

4. Make A Personal Plea: Customers that may have had a poor service experience, for example, might just want to be listened to. Addressing them as an individual, and giving them personalized service hopefully makes up for any issue they’ve experienced. Ultimately, all customers just want to feel as though they are being treated well and as an individual with importance.

Efforts to win back customers can be extremely fruitful and are often much more useful than seeking ways to engage new customers. Fundera created the following Infographic as a quick reference for the strategies outlined here.

Customer Win-Back Strategies - Infographic

COMMENTS


Name

25PP,2,3G,3,4G,4,Absinthe,5,Adobe Flash,3,Ads,11,Affiliate Marketing,7,AliExpress,1,Amazon,51,Amazon Phone,1,Amazon Tablet,7,AMD,5,Android,236,Android 10,2,Android 6,3,Android 7,4,Android 8,9,Android 9,4,Android APK,36,Android Apps,106,Android Auto,3,Android Games,13,Android GApps,3,Android Gingerbread,2,Android Ice Cream Sandwich,8,Android Jelly Bean,21,Android KitKat,12,Android Lollipop,10,Android Marshmallow,3,Android N,5,Android Nougat‬,5,Android O,7,Android Oreo,8,Android P,2,Android PC Suites,1,Android Pie,3,Android Q,2,Android SDK,9,Android TV,9,Android USB Drivers,2,Android Wear,10,Angry Birds,6,Anti Virus,16,App Developer,21,Apple,656,Apple CarPlay,1,Apple Pay,1,Apple Store,17,Apple TV,91,Apple Watch,43,Apps,81,ARM,1,Asus,2,ATT,7,Baidu,1,Battery,2,Bill Gates,2,Bing,14,Bitcoin,8,Bittorrent,4,BlackBerry,11,BlackBerry App,3,Blockchain,3,Blogger,33,Blogs,48,Bluetooh,6,Business,258,BuySellAds,1,Call Center,5,Camera,7,Cars,7,CCTV,1,Certifications,11,China Mobile,3,Chrome,25,Chrome OS,6,ChromeBook,2,ChromeBox,2,Chromium,4,CISPA,1,Cloud,31,CMS,6,Communication,13,Computer,57,Cortana,1,Credit Cards,5,CRM,9,Cryptocurrency,8,Currency,8,Cyberbullying,2,Cydia,43,Cydia Apps,10,Cydia Tweaks,10,Debit Cards,4,Developers,33,Digital Camera,8,Digital Marketing,271,Digital Signage,2,Disqus,1,DMCA,1,Doodle,1,DOS,1,Downgrade,14,Dropbox,1,Drupal,3,Earn Money Online,42,EarPods,1,eCommerce,29,Electra,6,Electronic Arts,1,Emulator,4,Encryption,1,Entrepreneurs,51,eReader,4,eSignature,1,Ethereum,1,Evasi0n,16,eWallet,4,Facebook,128,Facebook Ads,11,Facebook Apps,19,Facebook Credits,4,Facebook Developers,3,Facebook Like,8,Facebook Marketing,12,Facebook Messenger,5,Facebook Pages,9,Facebook Photos,2,Facebook Stocks,2,FacePAD,1,FaceTime,2,FileSonic,2,Firefox Add-Ons,2,Firefox OS,2,Fitbit,1,Foursquare,1,FP,6,Framaroot,4,Free Stuff,28,Gadgets,160,Galaxy Nexus,2,Galaxy S-Voice,2,Game of Thrones,1,Games,50,Gaming Console,11,Gaming Laptops,10,GApps,2,GearBest,6,Gifts,6,Gmail,10,Google,243,Google +1,10,Google Ads,5,Google Adsense,3,Google Adwords,4,Google Analytics,1,Google Apps,11,Google Earth,2,Google Fit,2,Google Glass,8,Google IO Conference,4,Google Map,7,Google Music,2,Google Nexus,13,Google Nexus Player,1,Google Panda,1,Google Penguins,1,Google Play Edition,1,Google Play Store,16,Google Plus,17,Google Plus Pages,6,Google Search,32,Google TV,5,Google Voice,6,Google Wallet,1,Google+,16,Google+ App,1,Google+ Pages,6,Graphic Design,5,GreenPois0n,28,Groupon,6,GSM,3,Guest Posts,10,h3lix,2,Hack,83,Hackintosh,4,Hard Disk,12,Hard Drive,15,HDD,14,Headsets,4,HealthVault,1,Home Automation,13,Honor,1,Hootsuite,1,Hostgator,1,Hotspot Shield,1,HP,2,HTC,16,HTC One,6,HTML5,15,HTTPS,3,Huawei,3,Huawei Honor,2,Hyper-V,3,IBM,2,iCloud,23,iGoogle,2,iMac,9,Infographic,186,Instagram,6,Intel,7,Internet,278,Internet Explorer,18,Internet IPOs,1,Internet Marketing,84,Internet Protocols,4,iOS,395,iOS 10,21,iOS 11,28,iOS 12,21,iOS 13,9,iOS 4,1,iOS 5,17,iOS 5.0.1,5,iOS 5.1,9,iOS 5.1.1,12,iOS 5.2,1,iOS 5.2.1,1,iOS 6,73,iOS 6.0.1,13,iOS 6.0.2,5,iOS 6.1,21,iOS 6.1.1,3,iOS 6.1.2,4,iOS 6.1.3,7,iOS 6.1.4,4,iOS 6.1.5,2,iOS 6.1.6,2,iOS 7,59,iOS 7.0.1,2,iOS 7.0.2,2,iOS 7.0.3,1,iOS 7.0.4,2,iOS 7.0.5,1,iOS 7.0.6,5,iOS 7.1,25,iOS 7.1.1,6,iOS 7.1.2,6,iOS 8,60,iOS 8.0.1,5,iOS 8.0.2,5,iOS 8.1,12,iOS 8.1.1,2,iOS 8.1.2,1,iOS 8.1.3,1,iOS 8.2,6,iOS 8.3,5,iOS 8.4,10,iOS 8.4.1,4,iOS 9,33,iOS 9.0.1,1,iOS 9.0.2,1,iOS 9.1,6,iOS 9.2,2,iOS 9.2.1,2,iOS 9.3,3,iOS 9.3.1,2,iOS 9.3.2,4,iOS 9.3.3,4,iOS 9.3.4,2,iOS 9.3.5,2,iOS Apps,69,iOS Beta,13,iOS Games,13,IP,3,iPad,375,iPad 2,54,iPad 3,47,iPad 3G,1,iPad 4,9,iPad Air,3,iPad Apps,28,iPad Mini,29,iPad Mini 2,2,iPad Siri,4,iPadOS,9,iPhone,432,iPhone 3G,52,iPhone 3GS,6,iPhone 4,63,iPhone 4S,67,iPhone 5,33,iPhone 5C,4,iPhone 5S,14,iPhone 6,31,iPhone 6 Plus,9,iPhone 7,2,iPhone Apps,28,iPhone Siri,7,IPO,3,iPod,210,iPod 4G,2,iPod 5G,1,iPod Apps,15,iPod Classic,1,iPod Nano,7,iPod Shuffle,5,iPod Siri,5,iPod Touch,215,IPv4,1,IPv5,1,IPv6,1,iShower,1,iShower Speaker,1,IT,2,iTunes,194,Jailbreak,129,Jailbreak Tools,37,Jitterbug Touch,1,Joomla,5,Kaspersky,1,Keyboards,2,Keylogger,2,Kindle,9,Kindle Fire,3,Kingo,2,KingRoot,1,Laptop,61,Lasers,1,Launchers,3,Lava,1,LCD,2,Legal,5,Lenovo,2,Lenovo ThinkPad,1,LG,9,LiberiOS,2,Lightning Cables,1,Link Building,4,LinkedIn,4,Linux,13,Lockerz,1,Logitech,1,Lync Desk Phones,1,Mac,198,Mac Mini,3,Mac OS X,203,MacBook,3,MacBook Air,10,MacBook Pro,10,Macintosh,4,macOS,70,macOS 10.12,9,macOS 10.13,9,macOS 10.14,8,macOS 10.15,5,macOS Beta,3,macOS Catalina,6,macOS High Sierra,9,macOS Mojave,8,macOS Server,3,macOS Sierra,9,Magento,1,Mambo,3,Maps,9,Mark Zuckerberg,2,Marketing,75,Marketplace,1,Meego,2,Megaupload,1,Meizu,1,Micromax,1,Microsoft,201,Microsoft Office,36,Microsoft SharePoint,1,Microsoft Surface,3,Microsoft Surface Pro,2,MIUI,3,Mobile,729,Mobile App Developers,20,Mobile Apps,182,Mobile Broadband,1,Mobile OS,29,Mortgage,1,Moto X,1,Motorola,6,Mouse,2,Movies,1,Mozilla Firefox,16,Music,10,MySpace,2,Nasdaq,1,Net Meeting,1,Nexus,7,NFC,1,Nikon,1,Nintendo,3,Nintendo 3DS,2,Nokia,31,Nokia Belle,2,Nokia Lumia,8,Nokia Normandy,1,Nokia Store,2,Nokia X,6,Notebook,1,Nuance,1,Office 2010,8,Office 2013,2,Office 2016,12,Office 365,8,Open Graph,1,Open Source,1,Opensn0w,1,Opera,6,Opera Mini,2,Operating System,73,Oppo,1,Oracle,2,Orkut,1,OS,47,OS X 10.10,65,OS X 10.10.1,6,OS X 10.10.2,9,OS X 10.10.3,10,OS X 10.10.4,6,OS X 10.10.5,4,OS X 10.11,25,OS X 10.11.1,3,OS X 10.11.2,2,OS X 10.11.3,2,OS X 10.11.4,2,OS X 10.11.5,3,OS X 10.11.6,2,OS X 10.8,2,OS X 10.9,37,OS X 10.9.1,2,OS X 10.9.2,5,OS X 10.9.3,12,OS X 10.9.4,7,OS X 10.9.5,5,OS X El Capitan,23,OS X Mavericks,40,OS X Mountain Lion,17,OS X SDK,9,OS X Server,48,OS X Server 3,5,OS X Server 4,15,OS X Server 5,9,OS X Yosemite,60,Outlook,10,Ovi,2,Ovi Store,1,P0sixspwn,1,P2P,1,PageRank,2,Pangu,11,Payments,10,PayPal,3,PDF,7,Personalization,1,PhotoBox,1,Photography,6,Picnik,1,Pinterest,2,PIPA,2,Piracy,3,PlayStation,6,PlayStation 4,4,Pocophone,2,Pod2g,2,Podcasts,1,Powerpoint,2,PP,2,Printers,8,Privacy,60,Programming,21,Projectors,2,PS4,4,Python,1,QMobile,1,QMobile Noir,1,RAM,2,Redsn0w,23,Remote Access,5,Root Android,36,Rovio Mobile,4,S-Voice,2,Safari,35,Samsung,58,Samsung Galaxy,30,Schemer,1,Search Engine,64,Search Engine Marketing,51,Search Engine Results,39,Seas0nPass,2,Secure Socket Layer,3,Security,86,Selfie,1,SEM,45,SEO,99,SEO Tools,12,SERP,2,Server,10,Shopping,45,Signage,1,Sileo,1,SIM Card,2,Siri,12,SkyDrive,3,Skype,5,SlideShare,1,Small Business,237,Smart TV,4,Smart Watch,6,Smartphones,683,SMM,6,SMO,13,Sn0wbreeze,5,SnapChat,3,Social Media,105,Social Media Marketing,66,Social Media Optimization,50,Social Media Tools,10,Social Networking,164,Software,217,Sony,19,Sony Ericsson,5,Sony VAIO,1,Sony Xperia,3,SOPA,2,Speakers,3,Sprint,2,Spyware,2,SSD,14,SSL,2,Startups,93,Statistics,23,Stock,3,Stock Photography,2,Stock Photos,2,Storage,26,Store,30,Swift,10,Swype,1,Symbian,8,T-Mobile,4,Tablets,573,TaiG,5,TechGlobeX,3,TechGlobeX.net,1,Technology,214,Telephone,1,Television,8,Templates,3,TinyUmbrella,2,Tools,109,Torrent,3,Toshiba,2,Toshiba Satellite,1,TuneUp Utilities,1,TV,10,tvOS,37,Twitter,18,TypePad,3,Ubuntu,6,Ultrasn0w,1,Unlock,43,USB Debugging,2,uTorrent,4,Verizon,4,Video Marketing,7,Video Optimization,8,Videos,35,Virtualization,9,Virus,8,Visual Studio,3,Vlogging,3,Vlogs,3,Vodafone,2,Voice Call,17,VoIP,13,VPN,10,Walmart,2,watchOS,38,Wearables,13,Web,129,Web Browser,27,Web Browser Plugins,4,Web Design,29,Web Development,49,Web Domains,15,Web Hosting,30,Web Servers,17,Western Digital,1,WhatsApp,5,Whited00r,1,WiFi,3,WiFi Calling,1,WiFi Hotspots,3,Windows,162,Windows 10,19,Windows 10 Enterprise,2,Windows 10 Mobile,1,Windows 10 Pro,2,Windows 10 Server,3,Windows 7,33,Windows 8,48,Windows 8 Pro,3,Windows 8 RT,3,Windows 8.1,6,Windows 8.1 Enterprise,1,Windows 9,4,Windows Apps,4,Windows Live,3,Windows Live Essentials,5,Windows Live Messenger,6,Windows Media Center,1,Windows Mobile,19,Windows Phone,47,Windows Phone 10,1,Windows Phone 7,10,Windows Phone 7.5,5,Windows Phone 8,9,Windows Phone 8.1,1,Windows Phone Apps,1,Windows Phone Mango,3,Windows Phone SDK,1,Windows Server,5,Windows Server 2012,2,Windows Server 2016,2,Windows Server 2019,1,Windows Server 8,1,Windows Vista,5,Windows XP,6,Wireless,4,Wordpress,46,Wordpress Plugins,4,Wordpress Themes,6,WWDC,52,Xbox,6,Xbox 360,6,Xbox One,3,Xcode,80,Xiaomi,8,Yahoo,11,Yalu,3,YouTube,12,Zong,1,ZTE,1,Zune,2,Zynga,1,
ltr
item
TechGlobeX: Customer Win-Back Strategies: Ways To Win Your Customers Back
Customer Win-Back Strategies: Ways To Win Your Customers Back
https://1.bp.blogspot.com/-_jrFREzTWB8/XiWQxRR0yRI/AAAAAAAAQKU/6d7BySlB4Yc9TGOsbaJRAcVBOplz2zk1QCLcBGAsYHQ/s1600/Customer%2BWin-Back%2BStrategies%2B-%2BWays%2BTo%2BWin%2BYour%2BCustomers%2BBack.png
https://1.bp.blogspot.com/-_jrFREzTWB8/XiWQxRR0yRI/AAAAAAAAQKU/6d7BySlB4Yc9TGOsbaJRAcVBOplz2zk1QCLcBGAsYHQ/s72-c/Customer%2BWin-Back%2BStrategies%2B-%2BWays%2BTo%2BWin%2BYour%2BCustomers%2BBack.png
TechGlobeX
https://www.techglobex.net/2020/01/customer-win-back-strategies.html
https://www.techglobex.net/
https://www.techglobex.net/
https://www.techglobex.net/2020/01/customer-win-back-strategies.html
true
6015647009126982431
UTF-8
Loaded All Posts Not Found Any Posts VIEW ALL Read More Reply Cancel Reply Delete By Home PAGES POSTS View All RELATED ARTICLES: TOPIC ARCHIVE SEARCH ALL POSTS Not Found Any Post Match With Your Request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Just Now 1 Minute Ago $$1$$ minutes ago 1 Hour Ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago More Than 5 Weeks Ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share To A Social Network STEP 2: Click The Link On Your Social Network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content