In our “Age of Social Media” , consumers are undeniably relying more and more on the likes of Facebook and Instagram Marketing to guide t...
In our “Age of Social Media”, consumers are undeniably relying more and more on the likes of Facebook and Instagram Marketing to guide their purchasing decisions. Yet despite this, a shockingly high proportion of retailers are left behind; unable to enjoy the fruits of this digital era.
Many businesses don’t make use of social media effectively enough to have any meaningful impact on sales figures. Most will set up their profiles and post sporadically, but this simply won’t cut the mustard. With social platforms awash with millions of brands trying to grab customers’ attention, it’s all too easy to get lost in the crowd. The reality is that retailers can only truly reap the benefits of social media having put serious consideration into strategy and content.
So how can you distinguish yourself from the competition? The first step is to identify what makes your store special and to reflect these qualities in your social media output. Consistency is key. The personality of your store needs to be reflected in your social media and vice versa. There is no point of putting the time and effort into developing an amazing social media presence if it’s going to lead to customers being confused and possibly disappointed by a mismatching in-store experience.
There many inspiring examples of major brands leveraging social media to boost in-store sales. One of our favourites is Kellogg’s cereals who frequently run competitions encouraging customers to share photos of their cereals on Instagram. The Brazilian fashion chain C&A took an innovative approach by showing in-store the number of likes items had racked up their Facebook page. Some online businesses are even selling metal tin box. This increased sales by offering social validation to people considering a purchase. In other words, if a product has 1,000 likes on Facebook it must be good! These stories highlight the small ways in which social media can be used to nudge consumers closer towards parting with their hard-earned cash.
What it all boils down to is that all stores should really be looking at creative and strategic ways of using social media to attract and engage customers. Have a read through this nifty Infographic developed by Colourfast to learn how it’s done. Hopefully you will take a few useful tips from it. Enjoy!
How Businesses Are Using Social Media to Boost Store Sales
Numerous studies have highlighted social media’s potential to drive footfall and boost sales. Social media marketing has also been linked to brand awareness, with an increasing amount of consumers discovering brands through influencer recommendations and peer referrals. There has also shown to be a direct correlation between social engagement and customer retention rates. In short, if leveraged correctly social media can hugely benefit retailers across all industries.Many businesses don’t make use of social media effectively enough to have any meaningful impact on sales figures. Most will set up their profiles and post sporadically, but this simply won’t cut the mustard. With social platforms awash with millions of brands trying to grab customers’ attention, it’s all too easy to get lost in the crowd. The reality is that retailers can only truly reap the benefits of social media having put serious consideration into strategy and content.
So how can you distinguish yourself from the competition? The first step is to identify what makes your store special and to reflect these qualities in your social media output. Consistency is key. The personality of your store needs to be reflected in your social media and vice versa. There is no point of putting the time and effort into developing an amazing social media presence if it’s going to lead to customers being confused and possibly disappointed by a mismatching in-store experience.
There many inspiring examples of major brands leveraging social media to boost in-store sales. One of our favourites is Kellogg’s cereals who frequently run competitions encouraging customers to share photos of their cereals on Instagram. The Brazilian fashion chain C&A took an innovative approach by showing in-store the number of likes items had racked up their Facebook page. Some online businesses are even selling metal tin box. This increased sales by offering social validation to people considering a purchase. In other words, if a product has 1,000 likes on Facebook it must be good! These stories highlight the small ways in which social media can be used to nudge consumers closer towards parting with their hard-earned cash.
What it all boils down to is that all stores should really be looking at creative and strategic ways of using social media to attract and engage customers. Have a read through this nifty Infographic developed by Colourfast to learn how it’s done. Hopefully you will take a few useful tips from it. Enjoy!
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