How Can Times Square Advertising Space Help Your Business?

Giant digital billboards, Broadway marquees, neon lights, musicians, costumed characters, food and thousands of people make Times Square on...

Giant digital billboards, Broadway marquees, neon lights, musicians, costumed characters, food and thousands of people make Times Square one of the most unforgettable spots in the world. New Year’s Eve finds probably the biggest congregation of people waiting to watch the ball drop and ring in the New Year. All these make Times Square unique and to be seen advertising arena.

The numbers tell the tale. Visited by around 50 million people annually, with the largest numbers in December, Times Square is the biggest draw in New York City. If we break down this number it translates to around 330,000 people every day of the year. On its busiest days, the numbers go up as high as 460,000 pedestrians.

How Can Times Square Advertising Space Help Your Business?

Millions of people looking at the billboards make Times Square one of the best places in the world to place your advertisement. However, how do you make sure that your message is seen amongst all the hundreds of other messages? Is the cost of advertising on Times Square worth the money for the brands?

Advertising in Times Square is showing no signs of reducing. Every building is getting covered with billboards. In case you go for the massive number of advertisers choosing to invest in huge billboards in Times Square, then the trends would speak for themselves. If you notice carefully, you’ll find that some brands are always present in certain corners. They have their own space that’s unmissable. Many brands are still clueless regarding how to go about the act. The idea is to integrate the right tips to get the most mileage through advertising on Times Square.

Static Billboards

People who are forever on the move find it easy to spot static billboards. Such billboards have always been a favorite for brands wanting recognizable and continuous message deliveries to such groups of prospective targets. Kendra Blalock from AMWorldgroup says that paying for advertising time in Times Square is a very successful way to build brand awareness. The jam-packed and compact spaces in Times Square are consistently changing. Therefore, any billboards placed in this area are bound to invite unparalleled influences. Even if you invest in static, rather than digital, billboards over here, your message will be aptly viewed and absorbed by the target audience.

Digital Billboards

Digital billboards are powerful resources that leverage the power of technology to influence the buying decisions and state of mind of prospective customers. If you are planning to exhibit your benchmarked creativity in unique ways, then computer-controlled marketing techniques is what you should look at the earliest. With digital billboards, you’ll be able to stream your messages through live streaming. From user-generated content streamed in real-time to live data, you can do the needful for optimum effects. Digital billboards placed in Times Square are well-positioned to cast the right and most powerful impact on users. They are very eye-catching and can be altered in quick time to adhere to the brief span of attention attributed to modern-day consumers.

Wraps For Tour Buses

NYC tour buses provide helpful mobile means of promoting brand awareness and raising the profile of your company. Advertising what you sell on tour buses is a good way of building consumer relationships in the current day and age. Regardless of whether the tour bus is parked at Times Square or in the densely populated neighborhoods nearby, your billboards will be able to reach a wider and more diverse client base. You can connect to different demographics with ease while adding to your customer base. As the billboards placed on tour buses are generally at eye-level, the impact left by the calls for unforgettable and easy brand recognition.

Times Square is a strong hub of activity all across the year. Its located in a centralized place where a sea of humanity can make you gape in awe. You’re desirous of implementing advertising that will give off an equally momentous impact. Digital billboards, static billboards, as well as tour bus wraps can provide you with a plethora of opportunities for this purpose.

Invest in Digital Billboard Advertising at Times Square

Gain the captive audience your business needs by advertising at Times Square. Here, your ads will be well noticed by post commuters, tourists, and passersby. The areas in and around Times Square, especially those that may be jammed, would offer good returns for your investments in advertising. For instance, you can expect to make the right impact on commuters who are traveling on any given route continuously. They’ll see your ads every time they cross a specific street or area, thereby giving your products the mileage, they seek.