Top 6 Successful Digital Marketing Tips for Startup Entrepreneurs

If you start searching for “Digital Marketing for Startups” on Google, you will find a zillion blogs and other resources drumming on different digital marketing stats and facts. But, the fact is, not all tips that these blogs talk about are useful. Some digital marketing tips are, of course, heavy hitters, while some shouldn’t figure on your radar at all.

Successful Digital Marketing Tips for Startup Entrepreneurs

So, which are the top digital marketing tips that startups should follow? Here I walk you through 6 basic strategies that startups should adopt without much ado:

#1. Website and Social Media Presence

Online presence appreciates the earning capacity of your website. So, no matter one, build one to increase your company’s visibility and profits. Also, make sure that you make it an informative and a multi-functional one.

Plus, you need to set up a blog, a Twitter account, Facebook account, and so on. Besides, you could think of adding web apps, Android apps, iOS apps, and Facebook apps.

The point that you need to bear in mind is that your well-designed site should include relevant images so that it quickly shows up in searches.

This is just the basics of a great digital marketing campaign. Further, you need to focus on the structure and content of the web along with SEO and Keyword because they are critical for a website’s visibility. SEO increases visibility and organic visitors to the site, and it’s also cost-effective. Consult top SEO companies to get your SEO strategies right at the first go.

#2. Pay Per Click Marketing

If you are looking to generate sales-ready leads, then try Pay Per Click Marketing. Also, known as PPC campaigns.

Pay-per-click (PPC) marketing means to use search engine advertising to attract visitors to your website.

So, it’s vital for startups not to ignore pay-per-click advertising.

Pay-per-click advertising offers an array of practical advantages, such as:
  • You can reach relevant customers with the right ad
  • Higher ROI. Pay only when an interested person clicks
  • Control over your ad spend
  • Insights to sharpen marketing strategies
Sure enough, PPC campaigns drain out budget quite quickly. So, it also nice to hire expert PPC marketers with a proven background to work out a campaign for you that helps you generate more conversions over clicks.

#3. Influencer Marketing

There’s a massive potential in Influencer Marketing. In fact, according to a research study, 84% of the digital marketers plan to start at least one influencer marketing campaign in the next 12 months.

And the best part about it is that it’s cheap as opposed to traditional marketing channels.

Other reasons why start-ups should opt for influencer marketing include:
  • Most customers have become indifferent to traditional marketing channels
  • It’s economical compared to other promotional strategies
  • Word-of-mouth publicity builds trust for your brand
  • Customers will engage more because of the authenticity of influencers
Roping in known, high-profile influencers would be beyond your budget. Instead, focus your attention on micro-influencers.

Influencer marketing could be a heavy-hitter for your digital marketing strategy if you do it the right way.

#4. Brand Voice Building

Build a brand voice for your startup by sending out promotional messages and posts frequently on Facebook, LinkedIn, Google, and Twitter. As per research, it’s useful to send about 5-10 posts on Facebook, once on LinkedIn and 5 tweets on Twitter daily.

Plus, your brand voice needs to be there on emails, brochures, social media channels, and more. So, before you plan any paid ad strategies on Facebook or Instagram, have a defined brand voice first.

You could even think of starting a podcast and see the benefits in return.

#5. Content Marketing

To deliver quality content, you need to chart out your content marketing plan first. According to the Content Marketing Institute, both B2B and B2C organizations are committed to content marketing.

The benefits of content marketing for a startup include:
  • Increase brand visibility
  • Build lasting customer relationship
  • Boost brand awareness
  • Create thought leadership
More than anything else, content marketing is right for your SEO and SMO efforts. This way, you will have more content for your website’s blog and social media postings.

However, remember, content marketing doesn’t offer quick results. It takes time to notice the effects of content marketing. But, rest assured, its impact is long-lasting.

#6. Gather Real Fans

Social media is not as much about the followers as it is about engagement. Increasing the follower count is of no use if you are not able to convert them to leads and conversions.

Of course, the channel is good to raise your brand voice. But, only if your ‘likes’ are growing, how good is it as a marketing tool. In other words, if your likes are not real, it only means that no one notices your awesome posts. Social Media platforms are supposed to increase the reach of your posts and engagement levels. So, if the users are proving to be fake, how could you increase the reach of your post?

So, focus on creating a real fan base on all social media platforms rather than building a fake audience base.

Conclusion

There you go! 6 top digital marketing tips to target your startup. However, always remember, marketing takes a hell lot of time. You cannot expect instant results. There’s setting up time, monitoring time, and so on. So, take it easy in the initial stages. With time results will surely show up.

What sort of digital marketing campaigns have you undertaken for your business, and what are your experiences on the same? Share them in the comment box below.

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TechGlobeX: Top 6 Successful Digital Marketing Tips for Startup Entrepreneurs
Top 6 Successful Digital Marketing Tips for Startup Entrepreneurs
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