Avoid These 4 Email Marketing Mistakes for Effective Instagram Marketing

The key to Instagram success is gaining more and more followers. However, Instagram is a powerful and versatile platform that is just right for boosting your overall business. One of the most effective ways of using Instagram for growing your brand is to tap all your Instagram followers’ inboxes. You simply cannot ignore email even in today’s social media-dominated landscape. Email is still an effective way of building long-lasting relationships with all your customers and potential customers. Why? Simply because email gives you direct access and the opportunity to connect with potential customers. It is a great idea to send emails to your target audience instead of hoping that they would be seeing your post while they are scrolling aimlessly through their Instagram feed. Sending email to your customers, fans, and followers would guarantee that your message would certainly land up in their inbox.

Avoid These 4 Email Marketing Mistakes for Effective Instagram Marketing

As per research, even if you are having a massive following on Instagram, it is quite likely that many of them would be missing your daily posts because of the new algorithm or some other reason. If you are having their email addresses, you could easily deliver important messages containing valuable information on product launches, latest posts, new product, etc. directly to their inbox. Here are some of the email marketing mistakes, all marketers must try to avoid and some expert solutions.

Mistake # 1: Having No Clear Goals

Solution: Chalk Out Your Precise Email Marketing Goals

You must figure out precisely what are the objectives of shooting an email. Once you know your precise goals you could compose the email and focus on every aspect of the email right from structure to content, from pictures used to call-to-action, etc. When you have a clear-cut goal, you could create relevant content for a specific email. This would make sure that the email is certainly not cluttered with irrelevant bits of information.

Even though this is quite obvious, there are many people who actually do not have any precise objectives or aspirations in terms of driving Instagram traffic, and boosting Instagram followers. However, you must consider setting a direction to your email marketing endeavors if you are looking for success. You must have a clearly defined strategy. How many emails do you wish to collect every week from Instagram, 100 per day or 100 per week? You must have a precise stratagem for generating all those emails.

Mistake # 2: Blindly Sending Emails to Everyone on the List

Solution: Focus on Segmenting Your Email List

Instead of mindlessly sending one and the same email practically to everyone present on a massive list, it could be a better idea to make sure that your emails are actually relevant to the specific user. Suppose you are a B2B brand, it pays to focus on segmenting your email list primarily based on:

Job Title: Consider going beyond typical demographics such as age, gender, geography, etc. Instead, you may concentrate on questions like what do these individuals do daily? What are actually their top priorities? What gives them sleepless nights? You need to create a message as per the unique requirements of a particular segment. For instance, suppose you need to cater to the requirements of a global software organization, you must adopt a unique approach towards every individual on their clients’ organizational hierarchy or the corporate ladder. By understanding the precise differences between the CEO and the IT Pro, you would be successfully custom tailoring your email messages just right for each and every segment. While segmenting your email list specifically by job title, you focus on creating an actual persona much before you sit down to develop the email. Give them a precise role and a real name. Devote some time to understand their goals, aspirations, and fears. Once you understand the customer psyche, you would probably be appreciated and accepted more easily.

Understand the Precise Stages in the Buying Cycle: Even though you are very much attuned to the customer’s deepest aspirations, if you act in advance, you would tend to lose them. Each and every stage of the specific buying cycle would be requiring a whole new approach. You must consider segmenting your email list as per the following 3 stages namely Awareness, Consideration, and finally, Purchase. As per the findings of a study conducted in 2017 involving 2,000 MailChimp users, marketers who focused on segmented email campaigns experienced a greater open rate as compared to those who delivered the same email to everybody on the list without bothering to do any segmentation. When these marketers switched from general email blasts to properly segmented email campaigns, there was a marked change in the outcomes. They experienced 31 percent more open rates and clicks went up by 95 percent.

Mistake # 3: Using a ‘No Reply’ Emailing Address

Solution: Focus on Keeping Communication Open

When you use a ‘no reply’ email ID, it is an indication that you do not wish to entertain any further communication with the email recipients. As per the tenets of behavioral science, if you want any interaction to gain momentum and trust, it is important to eliminate friction from such interaction. If you are trying to reach out to your audience and prospective buyers, ‘no reply’ email ID is certainly the wrong choice. You could solve this issue easily by using info@. Or "contact@". You must keep all channels of communication open. Your emails must necessarily convey to the recipients that you are ready and available for further communication in the future. When you think in terms of communication, even today email plays a pivotal role in boosting communication. Include emails in your marketing campaign.

Mistake # 4: Relying Solely on Free Traffic

Solution: Invest in Paid Ads for Generating More Traffic

Unless you are having a massive brand in Google, it is essential to pay to help you create an impressive brand on Google. You could use YouTube Channel, Blog, Instagram and pay for ads on Instagram. This way, your email list would be replenished and would grow relatively faster generating a whole lot of new traffic. There is absolutely no need to rely on any other sources once you are holding the traffic very much in your hands.

Conclusion

You have discovered some of the email marketing mistakes on Instagram and their appropriate solutions. If you avoid those mistakes and stick to the perfect solutions, your business would obtain phenomenal growth and achieve success. Email marketing is still great for driving sales, generating leads, and boosting customer retention. When your email marketing efforts are supercharged with the truly versatile Instagram, your business would definitely soar to new heights in no time.

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TechGlobeX: Avoid These 4 Email Marketing Mistakes for Effective Instagram Marketing
Avoid These 4 Email Marketing Mistakes for Effective Instagram Marketing
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