Strategic SEO: 10 Web Design Mistakes to Avoid to Rank Higher on Google SERP

It’s a universal truth that no artists like constraints. The reason behind it is an artist’s profession itself has created an image of being free. Many people believe that without any constraints an artist can wander in the ocean of immense creativity.

Similarly, a web designer won’t like any limitations during the designing process of the website. A web designer loves to experiment with different colors and animated design to create an elegant website.

Web Design Mistakes to Avoid to Rank Higher on Google SERP

But, is this kind of designing approach without constraints is appropriate?

NO.

Constraints can seem like the last thing any web designer or an artist wants for a creative project. But, they are actually beneficial when it comes to doing good work. The main aim why any entrepreneur wants a website for his/her business is to get more business from a website.

Am I Right?

The web design is the most imperative aspect which can help in closing more sales deals. But, of course, there is no point in designing a website that is not searched engine friendly and appear in search results to fulfill consumers query.

So, one should view the limitations as challenges and try to balance elegance with search engine friendly requirements.

Google is getting smarter with each passing day so one should keep in mind the following 10 things so that website’s search performance is not getting hampered.

1) Kiss SEO Rankings Goodbye If You don’t have Mobile Friendly Website

Google loves mobile-friendly websites. It gives priority to the device friendly website. Recently on 26th March 2018, Google has officially announced that they would be using mobile first indexing.

They have recently announced an update called Mobilegeddon. That’s why it’s a wise decision to convert a website into a responsive website design if it’s still not done.

2) SEO and Excess Use of Flash Don’t Mix Well

Flash is generally used to make the website more attractive but if it is used in excessive amount then it can hurt SEO rankings. As per Google guidelines, one can use the Flash wherever important but he/she should not avoid content for it.

3) Stop Using Intrusive Interstitials – Pop-ups Right Now

Pop-ups are generally used as a Call-to-Action in numerous websites. But, Google feels these intrusive interstitials annoying. Web pages where content is not easily accessible to a user don’t rank as highly. It forces visitors to close the website without even entering it. So avoid using it.

4) Breadcrumbs are an Important Ingredient in SEO Strategy. Use It

Breadcrumbs and SEO are connected. It helps Google to better understand the website hierarchy. It helps users to understand their current position on the website. Without breadcrumbs, it is difficult for users to move back or any other web page. So, one should add this trait to his/her website.

5) Boost SEO Rankings Using Internal Linking Strategy

Appropriate use of internal linking is a positive signal for SEO ranking. It supports SEO rankings by driving traffic to other pages; establish site architecture, and helps in spreading the link juice.

It builds authority, usability, a connection between web pages, user experience, and helps to boost SEO rank. So, do internal linking wherever it feels appropriate.

6) Set Quantifiable Goals and Measure Results

One must set specific goals. It helps in quickly determining will particular decision lead closer or further away from them? So, one should set goals that must be specific and quantifiable.

Through it, one can gather more data and can effectively analyze it which helps a person to make better decisions.

7) Find a Balance Between SEO and Web Design by Testing All Design Elements

Before declaring a mission complete, one should test all the design elements thoroughly. One should do testing of it several times in multiple browsers and screen sizes to avoid getting any surprises at the end. It helps in boosting SEO Ranks.

8) Page Load Speed is an SEO Ranking Factor

As per Google updates, site speed is one of the major signals used by its algorithm to rank pages.The low loading speed of web pages is not only a trouble for developers or designers anymore.

Google places a huge emphasis on this aspect. To improve SEO ranking, a web designer can use several techniques such as minimizing plugins, optimizing media, utilizing caching, and more.

9) Handle URL Structure Changes of a Website Wisely

Changing of a website’s URL structure if handled properly they can have a positive impact on organic rankings and search traffic. But, if it is not handled appropriately then it can completely destroy organic rankings and search traffic.

One should do a manual test of each redirected URL in a browser in case of moving from a static website to CMS such as WordPress. Pay extra attention to Google Search Console for a few weeks to make sure the website is not generating an error of 404.

10) Final Launch Checklist is an Important Task. Don’t Skip It

There are various tasks that are being done during a web design project. There are also numerous changes throughout the project. So, it is essential to make a final launch checklist.

One should make this essential checklist and check thoroughly all the things included in it such as valid HTML/CSS, check for cross-browser compatibility, missing pages, 301 redirects and many more to include in it.

Conclusion

To create a flawless user experience, web developers, web designers, and SEO strategists should interact with each other and work in tandem. Whether a person is creating a new website or redesigning the old one he/she should give preference to search engine traffic and engagement levels not only to deadlines.

Do you have any other SEO hampering web design element in mind? Then, share with us in the comment box below.

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TechGlobeX: Strategic SEO: 10 Web Design Mistakes to Avoid to Rank Higher on Google SERP
Strategic SEO: 10 Web Design Mistakes to Avoid to Rank Higher on Google SERP
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