Tips to Optimize Instagram Bio Links to Increase Website Traffic

When you are in the midst of showcasing what you have and the products or services you sell, social media is a really great way of doing so – especially Instagram, one of the most powerful social media platforms. However, the world of marketing does not know how to integrate social media very well into its approach, so these platforms are greatly underutilized, even when it comes to directing traffic to their websites.

Tips to Optimize Instagram Bio Links to Increase Website Traffic

You might have considered using Instagram to promote your enterprise. The problem is that it does not use links, unlike other social media platforms, so the chances of driving traffic from it towards your website are limited. This makes it hard for you if you are looking forward to driving traffic, a similar issue many encounters when trying to boost their engagement rates and resort to buying Instagram likes automatically.

There is some good news though – you can have one external link within your bio, which is a great place to start when marketing your business. Rather than only placing it in the homepage URL space, you can increase its efficiency to build your business and achieve your goals. Read on for some tips to maximize it.

Know what goals you want to achieve:

Instagram is quite unique among the social media platforms because you cannot use links in sandy of your posts – it’s only in the bio. However, you can only use one, so you might as well make the most of it.

When settling on the link you will use, you must answer the question of what you want to achieve. The link must help you to achieve all the goals you have set for yourself or your business. Making your business grow involves more than just placing a link to the homepage of your website, especially when you are planning to do more than increase brand awareness.

The first thing that will assist you to optimize your Instagram link is the overall aim of what you want to do. For instance, if you are looking forward to increasing your sales, you will put a different link to your website than if you are just planning to build awareness of your brand. In addition, the same will apply if you are aiming to increase the subscribers you have on your newsletter, and so on.

Once the overall goal is set in place, then it becomes easier to know what link you should use, and the landing page it will direct the user to. For example, if your aim is growing your subscribers, then the link should direct to a page where the visitor can subscribe to your mail list. If the aim is growing sales of a particular product, then the landing page should be where they can purchase the product directly, and so on.

If you fail to be as efficient as possible, you eventually run the risk of losing the target audience because they will not see the need of wasting their time on a website that they do not know how to navigate. The more precise targeting you will do with the link, the more efficient it will be at helping you achieve your goals.

Optimizing the link itself:

When you settle on the link to use, remember that it only forms a very small aspect of your profile. It gets even better when you learn to optimize it.

The process of optimization is fortunately not as difficult as it may sound, especially when you have never done it before. You can use several tools such as by Later, and they will help you to tag your products or add some links in your posts, which turn the posts into clickable landing pages.

What this means is that when a visitor to your page clicks on any of your posts, they will be taken to specific landing pages on your website. This effectively establishes a strong connection between your business website and your Instagram page, and it also assists your visitors to find the products they are interested in faster through a quick scroll of your feed.

Once you have set this up, you can occasionally remind your followers that they can check the link in your Instagram story or bio. This is a simple CTA (Call to Action) that is highly effective in conversions.

There are additional methods you can use to increase the effectiveness of your conversions, such as Shopping tags that have been added recently to the platform, as well as the Checkout option that streamlines any purchases that happen directly from your Instagram page.

Place emphasis on your post content and your bio:

Whatever goals you have set for your business, they should all lead to increasing one thing – the effectiveness of your bio in converting your visitors into customers. For this reason, you should work hard to make your bio copy increase the chances of visitors clicking on the link.

Make sure to spend plenty of time reviewing your Instagram bio, so that you increase the chances of it rewarding you greatly in your business growth efforts. Remember that the space you have in the bio itself is limited, as it is only 150 characters – not much longer than a Twitter post. Always aim to have a strong description and a very effective Call to Action in the final line. The CTA will determine whether the visitor will be interested in clicking the link and checking out your website, so make sure to entice them to do so.

If you have no idea how to do this, there are plenty of social strategists that do a great job to draw attention. One of the most popular ways, for instance, is through the use of emojis, or special icons, characters, and fonts to draw the eye to the link and make it stand out as much as possible.


Now a days Instagram Marketing is very crutial for businessnes and enterprises. Making your bio links effective on your Instagram profile or page takes research and knowing what you want to achieve, but once you get started, it becomes easier to convert your visitors into customers. This will make your Instagram page into a traffic driver, and not just remain as a regular account.

Tips to Optimize Instagram Bio Links to Increase Website Traffic Tips to Optimize Instagram Bio Links to Increase Website Traffic Reviewed by TechGlobeX on 5/01/2019 Rating: 5

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