<script type='text/javascript' src='https://platform-api.sharethis.com/js/sharethis.js#property=648d93f16fc24400124f2a24&product=inline-share-buttons' async='async'></script>

5 Ways to Measure Your Digital Marketing Projects ROI

Like all aspects of the digital industry, digital marketing is ever evolving, with the likes of social media, Google’s advancements and ...
Top 5 Best Ways to Measure the ROI of Your Digital Marketing Projects and Campaigns

Like all aspects of the digital industry, digital marketing is ever evolving, with the likes of social media, Google’s advancements and SEO all now part of the everyday digital business. Growing with the digital industry is the need for more complex digital marketing and with more marketing comes the need for more measurements to track the performance. Today, we will discuss Top Five Best Ways to Measure the ROI of Your Digital Marketing Projects and Campaigns.

For any marketing campaign that you create and put forward it is vital to track its performance and measure the ROI (Return-On-Investment) of the program. It needs to be seen that your efforts are bringing back revenue into your business in order to determine whether those marketing methods should continue. But is it as simple as just finding out what works and by how much? No.

There are challenges to measuring your marketing campaigns performance. First of all, it’s a task to know when in the campaign to measure, revenue from marketing can come back at any time for your business but you can’t always wait until the results are there to measure. Next, knows where in the marketing cycle is best to be measured. The first instance you advertise? The follow-up sales conversions? It’s important to know where the revenue can be linked to. Then you have to bear in mind that each individual responds differently to different marketing strategies so it can be difficult to measure which strategy had the most impact. Lastly, there will always be unforeseen factors that will influence and affect your marketing so separating these from what part of the campaign really drove revenue can be difficult. You can also hire online digital marketing agencies like Hopinfirst and many others to run and manage your marketing projects and campaigns effectively.

So, when it comes to documenting your ROI, what are the best ways to measure?

Here’s a list of our best methods to consider and a bit about each:

1. Single Attribution
  • The most common method of measuring results.
  • Can be measured on a first or last point of the deal.
  • Gives all credit to a first or last point of contact in a marketing program.
  • Easy method with straightforward insights
  • Low-cost implementation
2. ROI Cyclical Projections
  • Builds on single attribution results by predicting long-term revenue outcomes.
  • Uses history of ROI to predict new results.
  • Takes into consideration the impact the marketing will do going forward.
  • Focuses on quality and not quantity.
3. Multi-Touch Attribution
  • Looks at multiple points of impact throughout marketing campaigns.
  • Measures individual contribution of each point of impact.
  • Creates an ‘action timeline’ of influence leading to total revenue.
  • Different ‘weights’ can be added to different aspects depending on the type of marketing.
  • Doesn’t just focus on lead generation.
  • Useful for long campaign cycles.
  • Takes into consideration all associated with deal not just first or last point of marketing.
4. Using Control Groups
  • Tests how effective a marketing program is by measuring it against a control group.
  • When you apply the marketing strategy to one half of your group you will be able to measure the differences and evaluate how effective it is.
  • A very open method to test and measure any aspect of your marketing.
  • Multi-Touch capabilities within measurements.
  • A very technical view of measuring ROI.
  • Can work out quite a low cost.
5. Market Mix Modelling (MMM)
  • The most complex and least widely used method of measurement.
  • Looks at the sales outcomes of your marketing campaign against various factors using statistical equations.
  • Can be costly, as a lot of time and effort needed to collect data on various factors of the program.
  • A Very accurate method as it measures the impact of all program factors and external factors in one go.
  • Looks at effectiveness and efficiency across all boards.

/fa-solid fa-video/ Latest Tech Videos!$hide=mobile

Name

25PP,2,3G,3,4G,5,Absinthe,5,Adobe Flash,3,Ads,30,Affiliate Marketing,10,AliExpress,1,Amazon,55,Amazon Phone,1,Amazon Tablet,7,AMD,5,Android,255,Android 10,2,Android 11,2,Android 12,2,Android 6,3,Android 7,4,Android 8,9,Android 9,4,Android APK,34,Android Apps,127,Android Auto,3,Android Games,20,Android GApps,3,Android Gingerbread,2,Android Ice Cream Sandwich,8,Android Jelly Bean,21,Android KitKat,12,Android Lollipop,10,Android Marshmallow,3,Android N,5,Android Nougat‬,5,Android O,7,Android Oreo,8,Android P,2,Android PC Suites,1,Android Pie,3,Android Q,2,Android R,2,Android SDK,9,Android TV,11,Android USB Drivers,2,Android Wear,10,Angry Birds,6,Anti Virus,18,App Developer,67,Apple,799,Apple CarPlay,1,Apple Pay,3,Apple Store,19,Apple TV,121,Apple Watch,86,Apps,151,ARM,2,Asus,2,ATT,7,Baidu,2,Battery,2,Bill Gates,2,Bing,16,Bitcoin,68,Bittorrent,5,BlackBerry,11,BlackBerry App,3,Blockchain,28,Blogger,53,Blogs,85,Bluetooth,7,Business,801,BuySellAds,1,Call Center,7,Camera,9,Cars,30,CCTV,1,Certifications,28,China Mobile,3,Chrome,26,Chrome OS,6,ChromeBook,2,ChromeBox,2,Chromium,4,CISPA,1,Cloud,49,CMS,7,Communication,21,Computer,80,Cortana,1,Credit Cards,10,CRM,16,Cryptocurrency,102,Currency,74,Cyberbullying,7,Cydia,49,Cydia Apps,11,Cydia Tweaks,11,Debit Cards,7,Developers,101,Digital Camera,9,Digital Marketing,432,Digital Signage,5,Disqus,1,DMCA,1,Doodle,1,DOS,1,Downgrade,18,Dropbox,1,Drupal,3,Earn Money,84,EarPods,2,eCommerce,64,Electra,6,Electronic Arts,1,Emulator,8,Encryption,2,Entrepreneurs,116,eReader,4,eSignature,2,Ethereum,30,Evasi0n,16,eWallet,12,Facebook,140,Facebook Ads,13,Facebook Apps,20,Facebook Credits,4,Facebook Developers,4,Facebook Like,8,Facebook Marketing,14,Facebook Messenger,5,Facebook Pages,9,Facebook Photos,2,Facebook Stocks,2,FacePAD,1,FaceTime,2,FileSonic,2,Finance,218,Firefox Add-Ons,2,Firefox OS,2,Fitbit,1,Foursquare,1,FP,11,Framaroot,4,Free Stuff,27,Gadgets,238,Galaxy Nexus,2,Galaxy S-Voice,2,Game of Thrones,1,Games,85,Gaming Console,12,Gaming Laptops,15,GApps,2,GearBest,6,Gifts,6,Gmail,13,Google,253,Google +1,10,Google Ads,5,Google Adsense,3,Google Adwords,6,Google Analytics,3,Google Apps,11,Google Earth,2,Google Fit,2,Google Glass,8,Google IO Conference,4,Google Map,7,Google Music,2,Google Nexus,13,Google Nexus Player,1,Google Panda,1,Google Penguins,1,Google Play Edition,1,Google Play Store,18,Google Plus,17,Google Plus Pages,6,Google Search,45,Google TV,5,Google Voice,6,Google Wallet,1,Google+,16,Google+ App,1,Google+ Pages,6,Graphic Design,19,GreenPois0n,28,Groupon,6,GSM,3,Guest Posts,10,h3lix,2,Hack,99,Hackintosh,4,Hard Disk,14,Hard Drive,17,HDD,16,Headsets,9,HealthVault,1,Home Automation,16,Honor,1,Hootsuite,1,Hostgator,2,Hotspot Shield,1,HP,2,HTC,16,HTC One,6,HTML5,16,HTTPS,3,Huawei,4,Huawei Honor,3,Hyper-V,4,IBM,2,iCloud,31,iGoogle,2,iMac,10,Infographic,212,Instagram,26,Intel,8,Internet,578,Internet Explorer,18,Internet IPOs,1,Internet Marketing,234,Internet Protocols,4,iOS,495,iOS 10,21,iOS 11,28,iOS 12,33,iOS 13,20,iOS 14,26,iOS 15,19,iOS 16,5,iOS 17,6,iOS 4,1,iOS 5,17,iOS 5.0.1,5,iOS 5.1,9,iOS 5.1.1,12,iOS 5.2,1,iOS 5.2.1,1,iOS 6,73,iOS 6.0.1,13,iOS 6.0.2,5,iOS 6.1,21,iOS 6.1.1,3,iOS 6.1.2,4,iOS 6.1.3,7,iOS 6.1.4,4,iOS 6.1.5,2,iOS 6.1.6,2,iOS 7,58,iOS 7.0.1,2,iOS 7.0.2,2,iOS 7.0.3,1,iOS 7.0.4,2,iOS 7.0.5,1,iOS 7.0.6,5,iOS 7.1,25,iOS 7.1.1,6,iOS 7.1.2,6,iOS 8,60,iOS 8.0.1,5,iOS 8.0.2,5,iOS 8.1,12,iOS 8.1.1,2,iOS 8.1.2,1,iOS 8.1.3,1,iOS 8.2,6,iOS 8.3,5,iOS 8.4,10,iOS 8.4.1,4,iOS 9,33,iOS 9.0.1,1,iOS 9.0.2,1,iOS 9.1,6,iOS 9.2,2,iOS 9.2.1,2,iOS 9.3,3,iOS 9.3.1,2,iOS 9.3.2,4,iOS 9.3.3,4,iOS 9.3.4,2,iOS 9.3.5,2,iOS Apps,96,iOS Beta,32,iOS Games,19,IP,3,iPad,456,iPad 2,54,iPad 3,47,iPad 3G,1,iPad 4,10,iPad Air,4,iPad Apps,32,iPad Mini,29,iPad Mini 2,2,iPad Siri,4,iPadOS,77,iPhone,518,iPhone 3G,51,iPhone 3GS,6,iPhone 4,62,iPhone 4S,66,iPhone 5,32,iPhone 5C,4,iPhone 5S,14,iPhone 6,31,iPhone 6 Plus,9,iPhone 7,2,iPhone Apps,32,iPhone Siri,7,IPO,3,iPod,414,iPod Apps,18,IPv4,1,IPv5,1,IPv6,1,iShower,1,iShower Speaker,1,IT,2,iTunes,198,Jailbreak,137,Jailbreak Tools,45,Jitterbug Touch,1,Joomla,5,Kaspersky,1,Keyboards,3,Keylogger,2,Kindle,9,Kindle Fire,3,Kingo,2,KingRoot,1,Laptop,78,Lasers,1,Launchers,3,Lava,1,LCD,2,Legal,5,Lenovo,2,Lenovo ThinkPad,1,LG,9,LiberiOS,2,Lightning Cables,1,Link Building,5,LinkedIn,4,Linux,13,Lockerz,1,Logitech,1,Lync Desk Phones,1,Mac,258,Mac Mini,4,Mac OS X,202,MacBook,12,MacBook Air,18,MacBook Pro,17,Macintosh,8,macOS,121,macOS 10.12,9,macOS 10.13,9,macOS 10.14,8,macOS 10.15,9,macOS 11,22,macOS 12,11,macOS 13,2,macOS 14,3,macOS Beta,7,macOS Big Sur,22,macOS Catalina,9,macOS High Sierra,9,macOS Mojave,8,macOS Monterey,11,macOS Server,3,macOS Sierra,9,macOS Sonoma,3,macOS Ventura,2,Magento,5,Mambo,3,Maps,9,Mark Zuckerberg,2,Marketing,180,Marketplace,3,Meego,2,Megaupload,1,Meizu,1,Micromax,1,Microsoft,213,Microsoft Office,47,Microsoft SharePoint,1,Microsoft Surface,3,Microsoft Surface Pro,2,MIUI,3,Mobile,778,Mobile App Developers,55,Mobile Apps,222,Mobile Broadband,2,Mobile OS,32,Mortgage,1,Moto X,1,Motorola,6,Mouse,3,Movies,1,Mozilla Firefox,16,Music,20,MySpace,2,Nasdaq,1,Net Meeting,1,Nexus,7,NFC,1,Nikon,1,Nintendo,3,Nintendo 3DS,2,Nokia,31,Nokia Belle,2,Nokia Lumia,8,Nokia Normandy,1,Nokia Store,2,Nokia X,6,Notebook,1,Nuance,1,Office 2010,9,Office 2013,3,Office 2016,13,Office 2021,1,Office 365,13,OnePlus,1,Open Graph,1,Open Source,1,Opensn0w,1,Opera,6,Opera Mini,2,Operating System,118,Oppo,1,Oracle,3,Orkut,1,OS,47,OS X 10.10,65,OS X 10.10.1,6,OS X 10.10.2,9,OS X 10.10.3,10,OS X 10.10.4,6,OS X 10.10.5,4,OS X 10.11,25,OS X 10.11.1,3,OS X 10.11.2,2,OS X 10.11.3,2,OS X 10.11.4,2,OS X 10.11.5,3,OS X 10.11.6,2,OS X 10.8,2,OS X 10.9,37,OS X 10.9.1,2,OS X 10.9.2,5,OS X 10.9.3,12,OS X 10.9.4,7,OS X 10.9.5,5,OS X El Capitan,23,OS X Mavericks,40,OS X Mountain Lion,17,OS X SDK,9,OS X Server,48,OS X Server 3,5,OS X Server 4,15,OS X Server 5,9,OS X Yosemite,60,Outlook,14,Ovi,2,Ovi Store,1,P0sixspwn,1,P2P,1,PageRank,2,Pangu,11,Payments,34,Payoneer,2,PayPal,4,PDF,10,Personalization,1,PhotoBox,1,Photography,10,Picnik,1,Pinterest,2,PIPA,2,Piracy,3,PlayStation,6,PlayStation 4,4,Pocophone,2,Pod2g,2,Podcasts,2,Powerpoint,5,PP,2,Printers,12,Privacy,185,Programming,59,Projectors,4,PS4,4,PUBG,1,Python,2,QMobile,1,QMobile Noir,1,RAM,2,Redsn0w,23,Remote Access,9,Root Android,37,Rovio Mobile,4,S-Voice,2,Safari,46,Samsung,58,Samsung Galaxy,30,Schemer,1,Search Engine,84,Search Engine Marketing,82,Search Engine Results,57,Seas0nPass,2,Secure Socket Layer,3,Security,214,Selfie,1,SEM,86,SEO,157,SEO Tools,16,SERP,2,Server,18,Shopping,129,Signage,3,Sileo,4,SIM Card,4,Siri,12,SkyDrive,3,Skype,5,SlideShare,1,Small Business,541,Smart TV,6,Smart Watch,9,Smartphones,719,SMM,12,SMO,16,Sn0wbreeze,5,SnapChat,5,Social Media,157,Social Media Marketing,113,Social Media Optimization,73,Social Media Tools,12,Social Networking,204,Software,436,Sony,19,Sony Ericsson,5,Sony VAIO,1,Sony Xperia,3,SOPA,2,Speakers,3,Sprint,2,Spyware,4,SSD,16,SSL,2,Startups,389,Statistics,23,Stock,3,Stock Photography,6,Stock Photos,7,Storage,26,Store,58,Swift,12,Swype,1,Symbian,8,T-Mobile,4,Tablets,604,TaiG,5,TechGlobeX,3,TechGlobeX.net,1,Technology,388,Telephone,1,Television,10,Templates,6,TinyUmbrella,2,Tools,280,Torrent,4,Toshiba,2,Toshiba Satellite,1,TuneUp Utilities,1,TV,15,tvOS,72,Twitter,20,TypePad,3,Ubuntu,6,Ultrasn0w,1,Unlock,43,USB Debugging,2,uTorrent,5,Verizon,4,Video Marketing,20,Video Optimization,27,Videos,63,Vimeo,1,Virtualization,13,Virus,10,Visual Studio,3,Vlogging,3,Vlogs,3,Vodafone,2,Voice Call,22,VoIP,16,VPN,30,Wallpapers,1,Walmart,2,watchOS,84,Wearables,18,Web,276,Web Browser,31,Web Browser Plugins,5,Web Design,49,Web Development,85,Web Domains,16,Web Hosting,39,Web Servers,22,Western Digital,1,WhatsApp,8,Whited00r,1,WiFi,8,WiFi Calling,6,WiFi Hotspots,6,Windows,173,Windows 10,22,Windows 10 Enterprise,2,Windows 10 Mobile,1,Windows 10 Pro,2,Windows 10 Server,3,Windows 11,3,Windows 11 Enterprise,1,Windows 7,33,Windows 8,48,Windows 8 Pro,3,Windows 8 RT,3,Windows 8.1,6,Windows 8.1 Enterprise,1,Windows 9,4,Windows Apps,4,Windows Live,3,Windows Live Essentials,5,Windows Live Messenger,6,Windows Media Center,1,Windows Mobile,19,Windows Phone,47,Windows Phone 10,1,Windows Phone 7,10,Windows Phone 7.5,5,Windows Phone 8,9,Windows Phone 8.1,1,Windows Phone Apps,1,Windows Phone Mango,3,Windows Phone SDK,1,Windows Server,7,Windows Server 2012,2,Windows Server 2016,2,Windows Server 2019,1,Windows Server 2022,1,Windows Server 8,1,Windows Vista,5,Windows XP,6,Wireless,4,Wordpress,54,Wordpress Plugins,6,Wordpress Themes,9,WWDC,76,Xbox,6,Xbox 360,6,Xbox One,3,Xcode,85,Xiaomi,8,Yahoo,15,Yalu,3,YouTube,19,Zong,1,ZTE,1,Zune,2,Zynga,1,
ltr
item
TechGlobeX: 5 Ways to Measure Your Digital Marketing Projects ROI
5 Ways to Measure Your Digital Marketing Projects ROI
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4ozfmilTRz-e9HINdtAMCaqJE63zNY3_EIx7yWolq00gWKSIf1uXbDunj6r-fhhi_JS6r-aKJ7WtB25dVcvtMImAN5KpgjrE5Be5sgLK6dkovfzEwm7ZFiumq4QiS7_7SqznlULeIkjc6/s1600/Top+5+Best+Ways+to+Measure+the+ROI+of+Your+Digital+Marketing+Projects+and+Campaigns.jpg
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4ozfmilTRz-e9HINdtAMCaqJE63zNY3_EIx7yWolq00gWKSIf1uXbDunj6r-fhhi_JS6r-aKJ7WtB25dVcvtMImAN5KpgjrE5Be5sgLK6dkovfzEwm7ZFiumq4QiS7_7SqznlULeIkjc6/s72-c/Top+5+Best+Ways+to+Measure+the+ROI+of+Your+Digital+Marketing+Projects+and+Campaigns.jpg
TechGlobeX
https://www.techglobex.net/2017/10/5-ways-to-measure-digital-marketing-projects-roi.html
https://www.techglobex.net/
https://www.techglobex.net/
https://www.techglobex.net/2017/10/5-ways-to-measure-digital-marketing-projects-roi.html
true
6015647009126982431
UTF-8
Loaded All Posts Not Found Any Posts VIEW ALL Read More Reply Cancel Reply Delete By Home PAGES POSTS View All RELATED ARTICLES: TOPIC ARCHIVE SEARCH ALL POSTS Not Found Any Post Match With Your Request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Just Now 1 Minute Ago $$1$$ minutes ago 1 Hour Ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago More Than 5 Weeks Ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share To A Social Network STEP 2: Click The Link On Your Social Network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content