PPC Guide for Beginners: Start a Successful Pay Per Click Campaign

Step-by-Step Guide to Starting and Running a Successful Pay-per-Click (PPC) Campaign on Google Adwords, Bing Ads, Facebook Ads and many others online advertising networks.

In this digital era, the success of any Business highly depends on its web presence which is why pay per click has raised popularity during the last few years. It is one of the most commonly used online Marketing tool that promises results in the form of more subscriptions, increase in website traffic, increase in sales, and much more. It is an unorthodox method in which advertisers’ only pay when a visitor clicks on their ad and move to their landing page. If you are also looking for ways to increase your sales and boost your business, then you must give it a try. Given below is a Step-by-Step Guide to Starting and Running a PPC Campaign Successfully on Google Adwords, Bing Ads, Facebook Ads and many others online advertising networks.

PPC Guide for Beginners

Step 1: Set Desired Goals and Objectives

PPC or Pay-per-Click can be used for several reasons, which include to increasing brand awareness, promoting new products, increasing website traffic and increasing sales. It is very important for you to figure out why you really want to start a pay per click campaign as it is only then you can reach your target goals.

Step 2: Allocate Budget

The next step is allocating budget as per your pocket in order to avoid financial issues afterwards. For those who do not know, PPC campaign requires advertisers to pay a certain amount of money on every click.

Step 3: Select Most Suitable and Relevant Keywords

This is an important step as the success of a PPC campaign highly relies on the keywords you have chosen so make sure the keywords you have selected best define your business and are relevant to your products, services, websites, etc. You may use Google Keyword Planner or other similar programs for finding relevant keywords. Professional SEO experts may also help you in this regard.

Step 4: Start Bidding

Now when you have finalized the most appropriate keywords, start bidding to officially start your PPC campaign.

Step 5: Create an Eye-catching Headline for Your Advertisement

Keywords alone can’t arise enough curiosity; this is why you have to make sure that your headline is catchy so that the visitors feel an urge to visit your page. Create a unique and interesting headline that has the power to grab the attention of visitors.

Step 6: Use Your Creativity to Design Attractive Ad Copies

In addition to relevant keywords and attractive headline, you should come up with an innovative and interesting ad copies to turn your visitors into your customers.

Step 7: Design Landing Pages

In order to achieve your target goals, you must create separate landing pages for all your products and services so that visitors may not feel confused. Make sure that the landing pages are user friendly and offer detailed description of your product or service. In addition, you must place the “buy” button at some place visible so that those visitors who are interested in buying your offerings do not face any problem placing their order. You are now ready to reap the benefits of your PPC campaign.

Things to Taken Care Of

There are a few things you must take care of in order to ensure the success of your PPC campaign.
  • Don’t Lie: Be truthful to your visitors, make sure you are offering what you have promised in your Ad. Otherwise, it can result in negative publicity which is the last thing any businessman wants.
  • Optimize Your Campaign on Frequent Basis: In order to increase conversion rate, you must optimize your keywords, ad copies and landing pages on regular basis as the demands and search habits of people changes with time.
  • Use Several PPC Search Engines: In order to get better results, you must run your ad on more than one PPC search engine. This will not only increase click-through rate but will also lead to an increase in conversion rate resulting in an increase in your business productivity.
  • Hire PPC Management Team: It is highly advised hiring a team of professionals who have an experience in managing the PPC campaign successfully. You may use their knowledge and experience to your advantage in the form of increase in sales, website traffic, etc.
  • Monitor Campaign Success Closely: You are the one spending money on PPC campaign so avoid fully relying on management team. Instead, look for the success rate of your campaign by finding return over investment and conversion rates. Various other factors may also be used for this purpose. This will help you to find out if your campaign is working exactly the way it is expected to or you need to optimize it. You can also visit TOS blog for more in-depth tutorials.



25PP,2,3G,2,4G,3,Absinthe,5,Adobe Flash,3,Ads,6,Affiliate Marketing,4,Amazon,40,Amazon Phone,1,Amazon Tablet,6,AMD,5,Android,196,Android 6,3,Android 7,4,Android APK,29,Android Apps,69,Android Auto,3,Android Games,7,Android GApps,3,Android Gingerbread,2,Android Ice Cream Sandwich,8,Android Jelly Bean,21,Android KitKat,12,Android Lollipop,10,Android Marshmallow,3,Android N,4,Android Nougat‬,4,Android PC Suites,1,Android SDK,9,Android TV,8,Android USB Drivers,1,Android Wear,7,Angry Birds,6,Anti Virus,8,App Developer,5,Apple,526,Apple CarPlay,1,Apple Pay,1,Apple Store,17,Apple TV,69,Apple Watch,9,Apps,13,ARM,1,Asus,2,ATT,7,Baidu,1,Battery,2,Bill Gates,2,Bing,9,Bittorrent,3,BlackBerry,11,BlackBerry App,3,Blogger,22,Blogs,16,Bluetooh,4,Business,10,BuySellAds,1,Call Center,3,Camera,5,CCTV,1,Certification,2,China Mobile,3,Chrome,26,Chrome OS,6,ChromeBook,2,ChromeBox,2,Chromium,4,CISPA,1,Cloud,19,CMS,4,Communication,4,Computer,22,Cortana,1,Credit Cards,4,CRM,2,Currency,3,Cyberbullying,1,Cydia,31,Cydia Apps,4,Cydia Tweaks,4,Debit Cards,3,Developers,7,Digital Camera,6,Digital Media Marketing,9,Digital Signage,1,Disqus,1,DMCA,1,Doodle,1,DOS,1,Downgrade,11,Dropbox,1,Drupal,3,Earn Money Online,16,EarPods,1,eCommerce,4,Electronic Arts,1,Emulator,2,Encryption,1,Entrepreneurs,4,eReader,3,eSignature,1,Evasi0n,16,eWallet,1,Facebook,123,Facebook Ads,11,Facebook Apps,19,Facebook Credits,4,Facebook Developers,3,Facebook Like,7,Facebook Marketing,10,Facebook Messenger,3,Facebook Pages,8,Facebook Photos,2,Facebook Stocks,2,FacePAD,1,FaceTime,2,FileSonic,2,Firefox Add-Ons,2,Firefox OS,2,Foursquare,1,Framaroot,3,Free Stuff,27,Gadgets,53,Galaxy Nexus,2,Galaxy S-Voice,2,Game of Thrones,1,Games,41,Gaming Console,11,Gaming Laptops,7,GApps,2,GearBest,3,Gmail,10,Google,214,Google +1,10,Google Ads,5,Google Adsense,3,Google Adwords,4,Google Analytics,1,Google Apps,11,Google Earth,2,Google Fit,2,Google Glass,8,Google IO Conference,4,Google Map,7,Google Music,2,Google Nexus,13,Google Nexus Player,1,Google Panda,1,Google Penguins,1,Google Play Edition,1,Google Play Store,16,Google Plus,18,Google Plus Pages,6,Google Search,15,Google TV,5,Google Voice,6,Google Wallet,1,Google+,16,Google+ App,1,Google+ Pages,6,Graphic Design,1,GreenPois0n,28,Groupon,4,GSM,3,Guest Posts,9,Hack,74,Hackintosh,3,Hard Disk,4,Hard Drive,7,HDD,6,Headsets,3,HealthVault,1,Hootsuite,1,Hostgator,1,Hotspot Shield,1,HP,2,HTC,15,HTC One,6,HTML5,15,HTTPS,1,Huawei,2,Huawei Honor,2,Hyper-V,2,IBM,1,iCloud,5,iGoogle,2,iMac,9,Infographic,84,Instagram,1,Intel,6,Internet,38,Internet Explorer,18,Internet IPOs,1,Internet Marketing,8,Internet Protocols,1,iOS,306,iOS 10,7,iOS 4,1,iOS 5,17,iOS 5.0.1,5,iOS 5.1,9,iOS 5.1.1,12,iOS 5.2,1,iOS 5.2.1,1,iOS 6,73,iOS 6.0.1,13,iOS 6.0.2,5,iOS 6.1,21,iOS 6.1.1,3,iOS 6.1.2,4,iOS 6.1.3,7,iOS 6.1.4,4,iOS 6.1.5,2,iOS 6.1.6,2,iOS 7,59,iOS 7.0.1,2,iOS 7.0.2,2,iOS 7.0.3,1,iOS 7.0.4,2,iOS 7.0.5,1,iOS 7.0.6,5,iOS 7.1,25,iOS 7.1.1,6,iOS 7.1.2,6,iOS 8,60,iOS 8.0.1,5,iOS 8.0.2,5,iOS 8.1,12,iOS 8.1.1,2,iOS 8.1.2,1,iOS 8.1.3,1,iOS 8.2,6,iOS 8.3,5,iOS 8.4,10,iOS 8.4.1,4,iOS 9,33,iOS 9.0.1,1,iOS 9.0.2,1,iOS 9.1,6,iOS 9.2,2,iOS 9.2.1,2,iOS 9.3,3,iOS 9.3.1,2,iOS 9.3.2,4,iOS 9.3.3,4,iOS 9.3.4,2,iOS 9.3.5,3,iOS Apps,40,iOS Beta,2,iOS Firmware,10,iOS Games,6,IP,1,iPad,292,iPad 2,54,iPad 3,47,iPad 3G,1,iPad 4,9,iPad Air,3,iPad Apps,27,iPad Mini,29,iPad Mini 2,2,iPad Siri,4,iPhone,336,iPhone 3G,52,iPhone 3GS,6,iPhone 4,63,iPhone 4S,67,iPhone 5,33,iPhone 5C,4,iPhone 5S,14,iPhone 6,30,iPhone 6 Plus,9,iPhone 7,1,iPhone Apps,28,iPhone Siri,7,IPO,3,iPod,168,iPod 4G,2,iPod 5G,1,iPod Apps,14,iPod Classic,1,iPod Nano,7,iPod Shuffle,5,iPod Siri,5,iPod Touch,136,IPv4,1,IPv5,1,IPv6,1,iShower,1,iShower Speaker,1,IT,1,iTunes,168,iWatch,10,Jailbreak,115,Jailbreak Tools,23,Jitterbug Touch,1,Joomla,3,Kaspersky,1,Keyboards,2,Keylogger,1,Kindle,9,Kindle Fire,3,Kingo,2,KingRoot,1,Laptop,32,Lasers,1,Launchers,3,Lava,1,LCD,2,Legal,4,Lenovo,2,Lenovo ThinkPad,1,LG,8,Lightning Cables,1,Link Building,3,LinkedIn,3,Linux,9,Lockerz,1,Logitech,1,Lync Desk Phones,1,Mac,151,Mac Mini,3,Mac OS X,175,MacBook,3,MacBook Air,10,MacBook Pro,10,Macintosh,3,macOS,12,macOS 10.12,3,macOS Server,1,macOS Sierra,3,Magento,1,Mambo,3,Maps,9,Mark Zuckerberg,2,Marketing,35,Marketplace,1,Meego,2,Megaupload,1,Micromax,1,Microsoft,181,Microsoft Edge,1,Microsoft Office,21,Microsoft SharePoint,1,Microsoft Surface,3,Microsoft Surface Pro,2,Mobile,535,Mobile App Developers,5,Mobile Apps,88,Mobile Broadband,1,Mobile OS,13,Mortgage,1,Moto X,1,Motorola,6,Mouse,1,Movies,2,Mozilla Firefox,16,Music,6,MySpace,2,Nasdaq,1,Net Meeting,1,Nexus,7,NFC,1,Nikon,1,Nintendo,3,Nintendo 3DS,2,Nokia,30,Nokia Belle,2,Nokia Lumia,8,Nokia Normandy,1,Nokia Store,2,Nokia X,6,Notebook,1,Nuance,1,Office 2010,8,Office 2013,2,Office 2016,4,Office 365,2,Open Graph,1,Open Source,1,Opensn0w,1,Opera,6,Opera Mini,2,Operating System,47,Oppo,1,Oracle,2,Orkut,1,OS,46,OS X 10.10,65,OS X 10.10.1,6,OS X 10.10.2,9,OS X 10.10.3,10,OS X 10.10.4,6,OS X 10.10.5,4,OS X 10.11,26,OS X 10.11.1,3,OS X 10.11.2,2,OS X 10.11.3,2,OS X 10.11.4,2,OS X 10.11.5,3,OS X 10.11.6,2,OS X 10.8,2,OS X 10.9,37,OS X 10.9.1,2,OS X 10.9.2,5,OS X 10.9.3,12,OS X 10.9.4,7,OS X 10.9.5,5,OS X El Capitan,24,OS X Mavericks,40,OS X Mountain Lion,17,OS X SDK,9,OS X Server,48,OS X Server 3,5,OS X Server 4,15,OS X Server 5,9,OS X Yosemite,60,Outlook,3,Ovi,2,Ovi Store,1,P0sixspwn,1,P2P,1,PageRank,2,Pangu,11,Payments,6,PayPal,2,PDF,4,Personalization,1,PhotoBox,1,Photography,2,Picnik,1,Pinterest,2,PIPA,2,Piracy,3,PlayStation,6,PlayStation 4,4,Pod2g,2,Podcasts,1,Powerpoint,1,PP,2,Printers,2,Privacy,9,Programming,3,Projectors,1,PS4,4,QMobile,1,QMobile Noir,1,RAM,2,Redsn0w,23,Remote Access,3,Root Android,34,Rovio Mobile,4,S-Voice,2,Safari,18,Samsung,55,Samsung Galaxy,27,Schemer,1,Search Engine,41,Search Engine Marketing,19,Search Engine Results,20,Seas0nPass,2,Secure Socket Layer,1,Security,29,Selfie,1,SEM,21,SEO,58,SEO Tools,4,SERP,1,Server,3,Shopping,10,Signage,1,SIM Card,2,Siri,12,SkyDrive,3,Skype,5,SlideShare,1,Small Business,12,Smart TV,3,Smart Watch,3,Smartphones,492,SMM,1,SMO,3,Sn0wbreeze,5,Social Media,63,Social Media Marketing,33,Social Media Optimization,27,Social Media Tools,4,Social Networking,125,Software,54,Sony,19,Sony Ericsson,5,Sony VAIO,1,Sony Xperia,3,SOPA,2,Speakers,2,Sprint,2,Spyware,2,SSD,6,SSL,1,Startups,1,Statistics,20,Stock,3,Stock Photography,1,Stock Photos,1,Storage,15,Store,18,Swift,10,Swype,1,Symbian,8,T-Mobile,4,Tablets,400,TaiG,5,TechGlobeX,1,TechGlobeX.net,1,Technology,58,Telephone,1,Television,3,Templates,2,TinyUmbrella,2,Tools,16,Torrent,2,Toshiba,2,Toshiba Satellite,1,TubeMate,1,TuneUp Utilities,1,TV,4,tvOS,13,Twitter,17,TypePad,3,Ubuntu,5,Ultrasn0w,1,Unlock,42,USB Debugging,1,uTorrent,3,Verizon,4,Video Marketing,3,Video Optimization,3,Videos,24,Virtualization,2,Virus,2,Visual Studio,3,Vlogging,3,Vlogs,3,Vodafone,2,Voice Call,15,VoIP,11,VPN,4,Walmart,2,watchOS,10,Wearables,11,Web,46,Web Browser,26,Web Browser Plugins,3,Web Design,2,Web Development,7,Web Domains,7,Web Hosting,15,Web Servers,8,Western Digital,1,WhatsApp,3,Whited00r,1,WiFi,2,WiFi Calling,1,WiFi Hotspots,2,Windows,121,Windows 10,10,Windows 10 Enterprise,2,Windows 10 Mobile,1,Windows 10 Pro,2,Windows 10 Server,2,Windows 7,33,Windows 8,47,Windows 8 Pro,3,Windows 8 RT,3,Windows 8.1,5,Windows 8.1 Enterprise,1,Windows 9,4,Windows Apps,2,Windows Live,3,Windows Live Essentials,5,Windows Live Messenger,6,Windows Media Center,1,Windows Mobile,18,Windows Phone,47,Windows Phone 10,1,Windows Phone 7,10,Windows Phone 7.5,5,Windows Phone 8,9,Windows Phone 8.1,1,Windows Phone Apps,1,Windows Phone Mango,3,Windows Phone SDK,1,Windows Server,4,Windows Server 2012,2,Windows Server 2016,2,Windows Server 8,1,Windows Vista,5,Windows XP,6,Wireless,3,Wordpress,23,Wordpress Plugins,1,Wordpress Themes,1,WWDC,39,Xbox,6,Xbox 360,6,Xbox One,3,Xcode,66,Xiaomi,1,Yahoo,6,YouTube,10,Zong,1,ZTE,1,Zune,2,Zynga,1,
TechGlobeX: PPC Guide for Beginners: Start a Successful Pay Per Click Campaign
PPC Guide for Beginners: Start a Successful Pay Per Click Campaign
Step-by-Step Guide to Starting and Running a Successful Pay-per-Click (PPC) Campaign on Google Adwords, Bing Ads, Facebook Ads and many others online advertising networks.
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RELATED ARTICLES FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy