Top 7 Best Practices for Amazing B2B Website Experience

Match Your Website to the Real World

To put it simply, the Website you are creating should adhere to the systems and vocabulary of the real world. This not only makes it easier for people who are trying to use the system to navigate it, but it also make cross-business communication much easier.

Clients and potential buyers will react much more favourably to your website if they come across words and phrases which are already familiar to them – use fewer buzz-words and ‘lingo’ if you want to see your customer base thrive.

B2B Website

Allow Users Control Over Their Actions

Any website which don't give full access control to the site user's for any reason cannot achieve success in B2B Business, which means less control authority to users should be avoided as much as possible.

This will create a sense of goodwill in the minds of users, which will in turn benefit the site owners both as a result of immediate sales and also because they will tell other people about the good experience they have had.

Besides this, being able to control their own actions will play a large part in keeping your current customer base happy.  If and when visitors to the site accidentally press a button or begin the process of buying something that they did not mean to buy, have a clearly marked ‘exit’ button which will extricate them from the unintended situation without too much effort.  This will keep users from becoming frustrated and moving onto different sites in hopes of an easier transaction process.

Be Consistent and Always Adhere to the Same Standards Throughout

This is somewhat related to the first point above –maintain a sense of consistency about your website is a very good way to keep potential customers interested.

Maintaining a sense of consistency, be it in the graphics, the transaction system, or the language, will allow the customer to relax in the knowledge that they fully understand the system they are navigating.

This also goes for multiple sites owned by the same company: not only will the ease of use contribute to user happiness and company efficiency, but the consistency will help to create a bond between all the sites, keeping customers and users aware that all the sites are linked.

Base the Actions of the Website on Recognition, Not Memory

Users of the site need to be able to understand it quickly, and need to figure out where to go with relative ease.  Having a site which allows users to quickly recognise visually where to go next on the site without having to rely on their memory of either a text tree or how other websites function.

Make Your Website Efficient and Flexible

Trim away any unnecessary ‘fat’ from your website – be it text, graphics or even whole pages that aren’t strictly necessary.

This serves almost the same function as the sections about consistency and minimalism – b2b website design provides a service, and users will remember the experience with much more fondness if the service advertised is provided with the minimum amount of fuss.

Make the Website Design as Minimalist as Possible

This, as might be expected, is linked to the above section.  Keep any website you design to a stylistic minimal, both due to the effect this will have on a user’s experience with the site (a more streamlined design looks more professional), and also because the design will affect the loading time of your site.  If the site you design takes a long time to load due to graphics, then potential users may get bored or annoyed and choose to use a different service.  Keep to a minimalist Web Design in order to keep load times low, and customers happy.

Offer Help in Navigating and Using the Website

In a natural continuation of the section above which dealt with keeping websites focused on recognition rather than memory, it is important to offer help in navigating and using your website.

Don’t just offer a site map on the website, or clearly delineated ‘escape’ and ‘back’ buttons as covered in earlier sections – offer a multitude of ways for users to get in touch with the company itself – an email is the obvious choice, yes, but also add in a phone number for various departments and either an address or a contact form.

If users cannot use your service, and cannot ask for help, they will go to another website, one which is more accessible and which has more easily contactable staff.



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TechGlobeX: Top 7 Best Practices for Amazing B2B Website Experience
Top 7 Best Practices for Amazing B2B Website Experience
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