Online Presence Importance for Construction Business



Advertising is the lifeblood of any company whether big or small. After all, how can people use your service or products if they don’t know that it even exists? Before the internet, companies, including construction firms made their presence known thru putting up banners, sending advertisement thru snail mail, or putting up ads in radio, magazines, newspapers or television. Except for making banners, the rest of the common ways to advertise can be expensive for small to medium business firms.

Online Presence Importance

This all changed with the advent of the Internet. And all of a sudden, the cost of advertising dramatically went down. Everybody can now afford to advertise regardless of how big or small the business is. The internet also in a way made the world smaller, and connecting with people all over the world suddenly became easier. It also gave way to a new breed of consumers – the netizens.

What is Online Presence?

If you ask anybody what online presence means, the most common answer that you’ll get is that it's having a website. Well, that's one of the most popular ways to be on the internet, but a website is not the only way to establish an online presence.

Very simply, online presence is a mixture of everything and anything that a person or a business does online. So, this can be having a website, or social media account on Facebook, Twitter, Instagram, Blog, Vlog, or a combination of the myriad of online platforms available.

Benefits of Having an Online Presence

It’s not a secret that the construction industry is incredibly hesitant when it comes to accepting new technology, although big construction firms have begun adopting web-based construction project management software. However, even if the concept of online presence has been around for quite a bit of time, there are still small and medium construction businesses who have not understood the importance of having a presence online.

If you are on the fence whether or not to start an online presence for your business, here are some of the advantages in doing so.

You Can Reach a Bigger Audience

The internet has broken thru geographical barriers and has enabled businesses to reach potential clients all over the world in ways that were never possible before. Having an online presence means that you’ll be able to reach people who might have not known that your service existed in the first place, or are not able to come to your physical office.

And the more people that know that you exist, the more opportunities it is for you to gain potential clients.

Your Business is Open 24/7, Anywhere, Everywhere

Even the most conscientious employee can only work so many hours a day, but the internet works tirelessly for you 24 hours a day 7 days a week. Having an online presence in whatever form makes you accessible to your potential customers whenever they need it. Customers nowadays want convenience, and if your company can’t give that service to them, then they will move on to the next one who can.

Depending on which social presence you have, potential clients can send you an email or maybe send you an instant message. Of course, you have to make sure that you respond to these messages as soon as possible so that you don’t lose any potential clients.

It Makes You More Reputable and Credible

Nowadays, it’s become second nature to people to check the internet for anything and everything – including establishments that they want to do business with. There is a study that shows that about 80% of people do research before they take a chance on a product or a business. And the medium that they instinctively turn to is the internet.

People want to check who you are and what you offer via your online presence. They also want to check the reviews, or people’s experience when they use your product so they know what to expect.

So, if your company doesn’t have any online presence, you are basically invisible and non-existent to these potential clients, and you are out before the game even started.

Cost Effective Advertising

Advertising is the lifeblood of any company. After all, if nobody knows who you are, and where you are nobody will hire you or buy your products. Traditional advertising can be expensive, and nowadays is not as effective as they were a decade ago. However, the internet is a cost-effective way that you can promote your small to medium business without breaking the bank.

Most of the online platforms are free to use, so really, your company has literally nothing to lose and everything to gain. All you need to start is time and the effort to learn the platform.

Does Your Company Need an Online Presence?

The short answer to this question is yes. Because the reality is that having an online presence is no longer an option, but has become a necessity for any business whether you are big or small to survive in today’s cutthroat competition.

Our 10 Cents

If you are new to this kind of technology, start slow. Take a look at the different online platforms and pick one that you feel most comfortable with and start from there. Then, slowly progress to other mediums.

If you want to build a website, you can either do it yourself via the number of drag and drop services available, or you can hire the services of a professional website creator. At first, don’t worry too much about SEO and website optimization because they can be daunting, especially if it’s your first time. The important thing is that you’ve gotten your feet wet because really, the hardest thing to do in a long journey is to take the first step.


Online Presence Importance for Construction Business Online Presence Importance for Construction Business Reviewed by Brian Williams on 3/07/2019 Rating: 5

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