Internet and Social Media Revolution Explained

Have you ever been part of a social media revolution? For instance, Facebook protest against the "Bloody Summer" of 2010 in Kashmir, and the huge role of Facebook in Egypt’s uprising in 2011. For instance, the Paris attack and the sudden change of display photos. Who would have thought that social media networking sites would end up being the medium for such revolutions and protests across the globe? How many would have shrugged the idea off as ludicrous? Well, here it is.

We’re way past the stage of denying the importance and power of social media, particularly in uniting people and creating unmatched awareness, with no time to spare, should something out of the ordinary happens. Service providers have begun swarming in the market with ever-increasing competition seeing how social media has grabbed and retained the attention of almost everyone around us. With a large number of mobile data packages and home internet packages, service providers such as Xfinity Internet have made millions. Who are we, then, to deny the power of social media? While the evidence that suggests it is irrefutable, let’s look at just how powerful it really is… on a scale?

The problem with subjective matters such as the one at hand is that it’s next to impossible to find a measuring device or a benchmark that would give you accurate numbers. When it’s qualitative data, the conclusion will also vary in terms of perception. So, no. There is no scale. Let’s look at the changing trends, which will be equally effective in determining the significance of social media in our lives today.

The previously frivolous activity that is owning a social media account – Facebook, Twitter, Instagram, Snapchat etc. – has now become solid grounds for marketing. All the important brands we know and shop from, are active on social media and have a strong online presence – 91% of the worldwide brands use 2 or more social media platforms to market their product, according to Pew Research Center… Mango, Zara, Christian Louboutin etc. Why is this that these multinational brands are choosing to display designs and market through Facebook and Instagram? It’s because keeping themselves up to date, their market heads have probably realized the increasing importance and awareness of social media. In the past decade, being active on social media has become not just a trend, but a norm. It’s expected of an educated (and even uneducated) person to own a Facebook page. Social media is now a channel for selling, marketing instead of just merely interacting, unlike the purpose it served in the past. The changing trends and increasing advantages of being socially active online tell us about the power of social media.

In interviews today, social media platforms are used in profiling – in running a background and personality check. That means, if you apply in a digitally advanced company for a role that requires you to carry and represent yourself well, your potential boss might look you up on Facebook, Instagram and Twitter, and actually go through your profile, your social circle, how you conduct yourself over those forums, the language you use, how engaging you are, how proactive you are, what your affiliations are. I know of someone who got fired because of posting a controversial comment about religion on his personal Facebook account. It’s important to admit that our social media standing makes a part of how we’re seen by others in today’s world, and is a huge chunk of our social character. If it can be used to gauge our personality and professional standing, it speaks for itself: Social media has the power that’s fueled by us, and the total of 3.2 million people across the globe who happen to be active social media users. It is due to the power and significance of the internet and social media in our lives that prompts these internet service providing companies to sell and expand.

Internet and Social Media Revolution Facts Explained


Internet and Social Media Revolution Explained

Have you ever been part of a social media revolution? For instance, Facebook protest against the "Bloody Summer" of 2010 in Kashmir, and the huge role of Facebook in Egypt’s uprising in 2011. For instance, the Paris attack and the sudden change of display photos. Who would have thought that social media networking sites would end up being the medium for such revolutions and protests across the globe? How many would have shrugged the idea off as ludicrous? Well, here it is.

We’re way past the stage of denying the importance and power of social media, particularly in uniting people and creating unmatched awareness, with no time to spare, should something out of the ordinary happens. Service providers have begun swarming in the market with ever-increasing competition seeing how social media has grabbed and retained the attention of almost everyone around us. With a large number of mobile data packages and home internet packages, service providers such as Xfinity Internet have made millions. Who are we, then, to deny the power of social media? While the evidence that suggests it is irrefutable, let’s look at just how powerful it really is… on a scale?

The problem with subjective matters such as the one at hand is that it’s next to impossible to find a measuring device or a benchmark that would give you accurate numbers. When it’s qualitative data, the conclusion will also vary in terms of perception. So, no. There is no scale. Let’s look at the changing trends, which will be equally effective in determining the significance of social media in our lives today.

The previously frivolous activity that is owning a social media account – Facebook, Twitter, Instagram, Snapchat etc. – has now become solid grounds for marketing. All the important brands we know and shop from, are active on social media and have a strong online presence – 91% of the worldwide brands use 2 or more social media platforms to market their product, according to Pew Research Center… Mango, Zara, Christian Louboutin etc. Why is this that these multinational brands are choosing to display designs and market through Facebook and Instagram? It’s because keeping themselves up to date, their market heads have probably realized the increasing importance and awareness of social media. In the past decade, being active on social media has become not just a trend, but a norm. It’s expected of an educated (and even uneducated) person to own a Facebook page. Social media is now a channel for selling, marketing instead of just merely interacting, unlike the purpose it served in the past. The changing trends and increasing advantages of being socially active online tell us about the power of social media.

In interviews today, social media platforms are used in profiling – in running a background and personality check. That means, if you apply in a digitally advanced company for a role that requires you to carry and represent yourself well, your potential boss might look you up on Facebook, Instagram and Twitter, and actually go through your profile, your social circle, how you conduct yourself over those forums, the language you use, how engaging you are, how proactive you are, what your affiliations are. I know of someone who got fired because of posting a controversial comment about religion on his personal Facebook account. It’s important to admit that our social media standing makes a part of how we’re seen by others in today’s world, and is a huge chunk of our social character. If it can be used to gauge our personality and professional standing, it speaks for itself: Social media has the power that’s fueled by us, and the total of 3.2 million people across the globe who happen to be active social media users. It is due to the power and significance of the internet and social media in our lives that prompts these internet service providing companies to sell and expand.


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