Last year 2016 saw the rise of more than 2.3 billion active users and more than 1.9 billion active mobile social users worldwide in social media. Because of this large number of potential targets congregated into this media sphere, 83% of all marketers have already taken advantage of social media marketing so as to boost sales and brand identity.
The advantages of social media for businesses doesn’t stop there. Aside from updating your following on the ongoing progress and news concerning your business, it can also be a useful tool in driving targeted traffic to your website. Today, we are sharing an Infographic related to Top Eight Popular Social Media Marketing Trends for Businesses in 2017.
This allowed for your website to receive a boost in its SEO – as ContentFac puts it, “A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs).”
Through social media, you are also able to have a meaningful connection between your business and the market it operates in, as well as learn from both your consumers and the industry leaders. Even simple engagement activities such as liking posts or replying to comments, retweeting, commenting, and even sharing others’ posts when it matters can lead to a “real relationship building” – which is essential for your business. It can help retain customers due to the relationship you have with them, as well as form connections with the industry leaders who may be able to help you out.
For many marketers and consumers alike, social media is not simply just an advertising tool but is a way to connect with authenticity, which is a huge advantage that your company will more than greatly benefit from.
With these advantages, there’s no doubt that social media is an indispensable part of your marketing strategy. And with this year 2017 currently rolling through its course, social media activity and consumer preference are bound to bring forth updated social media trends, which will also affect your strategy in more ways than one.
Here are the key takeaway points of the social media marketing trends you have to watch out for in this year:
- Virtual Reality and Augmented Reality
- Live-Streaming Video
- Increased Usage of Social Influencers
- The Rise of Chat-bots
- More Expiring Social Content
- Harder Acquisition of Organic Social Traffic
- Merging Of Social Media Platforms
- More Personalized Content
Infographic: Top 8 Popular Social Media Trends for Businesses