Pros and Cons of Facebook Marketing & Advertising for Business

In today’s digital world, markets are no longer just a physical concept. Businesses have to contend with the fact that social media marketing is a powerful game changer. Your website is not the only online property you can and should control – if you’re not selling on social media yet, where have you been? Facebook Marketing and Facebook Advertising has evolved so quickly over the last 3 years that it’s a good idea to pause and review what’s good, and not-so-good as far as the platform is concerned.

Pros and Cons of Facebook Marketing & Advertising for Business

Features of Facebook Marketing

Facebook has also done a lot to improve its marketing experience and support for business organizations. Some of the ways in which it has done so encompass:
  • Allowing the addition of ‘Like’ signals
  • Emphasizing trending stories
  • Minimizing hoaxes and
  • Improving its News Feed
The user therefore has more customized news appearing on his page. A business organization can certainly tap into this user experience and promote itself with a great deal of success. Marketing tactics such as linking the Facebook page to your website and using a veritable cornucopia of applications such as Twitter, YouTube, RSS Feeds and so on also give you the opportunity to create a uniform digital presence across a larger number of social media sites.

Advantages of Facebook Marketing

There are plenty of advantages to be enjoyed as far as marketing on Facebook is concerned.
  • 1.39 billion monthly active users all over the world which translates into a huge market place
  • $12.47 billion in revenue for the year 2014, largely due to mobile advertising
  • Fabulous ability to target demographics because users seem to have no care for privacy and let Facebook know everything about them
  • The ability to enhance user experience with carefully selected Facebook Advertisements
Facebook can provide a magnificent platform for customers all over the world to interact with businesses and brands. Any business organization can create extremely focused and targeted advertisement and marketing strategies simply because Facebook groups can be divided or segmented across almost any category.

Disadvantages of Facebook Marketing

As much as Facebook marketing is a brilliant platform for any business organization, it can also have some negatives attached to it. The simple action of hitting the ‘Like’ button perhaps does not mean much for all users. So, when a business organization receives a certain number of Likes it may not mean any increases in loyal customers.

Facebook marketing needs somebody to manage communications intensively and continuously. Since it is an open platform, any individual can post any kind of comment. Reputation management therefore has to be rigorous all the time.

Differentiating between quality and quantity is a rather difficult task when it comes to Facebook marketing. Careful marketing spend analysis is essential if you want to know exactly how much your Facebook Marketing Strategy is costing you. Organic reach levels of Facebook can also be called into question, since there’s no way to be sure a “fan” has actually seen your latest post.  The costs of acquiring and engaging new fans of the company can sometimes get prohibitive. Building a successful and strong fan base or customer base can also become an extremely slow process on Facebook. You have to dedicate time and energy for the same.

So, what has been your experience with the amazing world of Facebook marketing? Have Your Say!



25PP,2,3G,2,4G,3,Absinthe,5,Adobe Flash,3,Ads,6,Affiliate Marketing,4,Amazon,40,Amazon Phone,1,Amazon Tablet,6,AMD,5,Android,196,Android 6,3,Android 7,4,Android APK,29,Android Apps,69,Android Auto,3,Android Games,7,Android GApps,3,Android Gingerbread,2,Android Ice Cream Sandwich,8,Android Jelly Bean,21,Android KitKat,12,Android Lollipop,10,Android Marshmallow,3,Android N,4,Android Nougat‬,4,Android PC Suites,1,Android SDK,9,Android TV,8,Android USB Drivers,1,Android Wear,7,Angry Birds,6,Anti Virus,8,App Developer,5,Apple,527,Apple CarPlay,1,Apple Pay,1,Apple Store,17,Apple TV,69,Apple Watch,9,Apps,13,ARM,1,Asus,2,ATT,7,Baidu,1,Battery,2,Bill Gates,2,Bing,9,Bittorrent,3,BlackBerry,11,BlackBerry App,3,Blogger,23,Blogs,17,Bluetooh,4,Business,10,BuySellAds,1,Call Center,3,Camera,5,CCTV,1,Certification,2,China Mobile,3,Chrome,26,Chrome OS,6,ChromeBook,2,ChromeBox,2,Chromium,4,CISPA,1,Cloud,19,CMS,4,Communication,4,Computer,22,Cortana,1,Credit Cards,4,CRM,2,Currency,3,Cyberbullying,1,Cydia,31,Cydia Apps,4,Cydia Tweaks,4,Debit Cards,3,Developers,7,Digital Camera,6,Digital Media Marketing,9,Digital Signage,1,Disqus,1,DMCA,1,Doodle,1,DOS,1,Downgrade,11,Dropbox,1,Drupal,3,Earn Money Online,17,EarPods,1,eCommerce,4,Electronic Arts,1,Emulator,2,Encryption,1,Entrepreneurs,4,eReader,3,eSignature,1,Evasi0n,16,eWallet,1,Facebook,123,Facebook Ads,11,Facebook Apps,19,Facebook Credits,4,Facebook Developers,3,Facebook Like,7,Facebook Marketing,10,Facebook Messenger,3,Facebook Pages,8,Facebook Photos,2,Facebook Stocks,2,FacePAD,1,FaceTime,2,FileSonic,2,Firefox Add-Ons,2,Firefox OS,2,Foursquare,1,Framaroot,3,Free Stuff,27,Gadgets,54,Galaxy Nexus,2,Galaxy S-Voice,2,Game of Thrones,1,Games,41,Gaming Console,11,Gaming Laptops,7,GApps,2,GearBest,3,Gmail,10,Google,214,Google +1,10,Google Ads,5,Google Adsense,3,Google Adwords,4,Google Analytics,1,Google Apps,11,Google Earth,2,Google Fit,2,Google Glass,8,Google IO Conference,4,Google Map,7,Google Music,2,Google Nexus,13,Google Nexus Player,1,Google Panda,1,Google Penguins,1,Google Play Edition,1,Google Play Store,16,Google Plus,18,Google Plus Pages,6,Google Search,15,Google TV,5,Google Voice,6,Google Wallet,1,Google+,16,Google+ App,1,Google+ Pages,6,Graphic Design,1,GreenPois0n,28,Groupon,4,GSM,3,Guest Posts,9,Hack,74,Hackintosh,3,Hard Disk,4,Hard Drive,7,HDD,6,Headsets,3,HealthVault,1,Hootsuite,1,Hostgator,1,Hotspot Shield,1,HP,2,HTC,15,HTC One,6,HTML5,15,HTTPS,1,Huawei,2,Huawei Honor,2,Hyper-V,2,IBM,1,iCloud,5,iGoogle,2,iMac,9,Infographic,84,Instagram,1,Intel,6,Internet,38,Internet Explorer,18,Internet IPOs,1,Internet Marketing,8,Internet Protocols,1,iOS,307,iOS 10,8,iOS 4,1,iOS 5,17,iOS 5.0.1,5,iOS 5.1,9,iOS 5.1.1,12,iOS 5.2,1,iOS 5.2.1,1,iOS 6,73,iOS 6.0.1,13,iOS 6.0.2,5,iOS 6.1,21,iOS 6.1.1,3,iOS 6.1.2,4,iOS 6.1.3,7,iOS 6.1.4,4,iOS 6.1.5,2,iOS 6.1.6,2,iOS 7,59,iOS 7.0.1,2,iOS 7.0.2,2,iOS 7.0.3,1,iOS 7.0.4,2,iOS 7.0.5,1,iOS 7.0.6,5,iOS 7.1,25,iOS 7.1.1,6,iOS 7.1.2,6,iOS 8,60,iOS 8.0.1,5,iOS 8.0.2,5,iOS 8.1,12,iOS 8.1.1,2,iOS 8.1.2,1,iOS 8.1.3,1,iOS 8.2,6,iOS 8.3,5,iOS 8.4,10,iOS 8.4.1,4,iOS 9,33,iOS 9.0.1,1,iOS 9.0.2,1,iOS 9.1,6,iOS 9.2,2,iOS 9.2.1,2,iOS 9.3,3,iOS 9.3.1,2,iOS 9.3.2,4,iOS 9.3.3,4,iOS 9.3.4,2,iOS 9.3.5,2,iOS Apps,40,iOS Beta,2,iOS Firmware,11,iOS Games,6,IP,1,iPad,293,iPad 2,54,iPad 3,47,iPad 3G,1,iPad 4,9,iPad Air,3,iPad Apps,27,iPad Mini,29,iPad Mini 2,2,iPad Siri,4,iPhone,337,iPhone 3G,52,iPhone 3GS,6,iPhone 4,63,iPhone 4S,67,iPhone 5,33,iPhone 5C,4,iPhone 5S,14,iPhone 6,30,iPhone 6 Plus,9,iPhone 7,1,iPhone Apps,28,iPhone Siri,7,IPO,3,iPod,168,iPod 4G,2,iPod 5G,1,iPod Apps,14,iPod Classic,1,iPod Nano,7,iPod Shuffle,5,iPod Siri,5,iPod Touch,137,IPv4,1,IPv5,1,IPv6,1,iShower,1,iShower Speaker,1,IT,1,iTunes,168,iWatch,10,Jailbreak,115,Jailbreak Tools,23,Jitterbug Touch,1,Joomla,3,Kaspersky,1,Keyboards,2,Keylogger,1,Kindle,9,Kindle Fire,3,Kingo,2,KingRoot,1,Laptop,32,Lasers,1,Launchers,3,Lava,1,LCD,2,Legal,4,Lenovo,2,Lenovo ThinkPad,1,LG,8,Lightning Cables,1,Link Building,3,LinkedIn,3,Linux,9,Lockerz,1,Logitech,1,Lync Desk Phones,1,Mac,151,Mac Mini,3,Mac OS X,175,MacBook,3,MacBook Air,10,MacBook Pro,10,Macintosh,3,macOS,12,macOS 10.12,3,macOS Server,1,macOS Sierra,3,Magento,1,Mambo,3,Maps,9,Mark Zuckerberg,2,Marketing,35,Marketplace,1,Meego,2,Megaupload,1,Micromax,1,Microsoft,181,Microsoft Edge,1,Microsoft Office,21,Microsoft SharePoint,1,Microsoft Surface,3,Microsoft Surface Pro,2,Mobile,536,Mobile App Developers,5,Mobile Apps,88,Mobile Broadband,1,Mobile OS,13,Mortgage,1,Moto X,1,Motorola,6,Mouse,1,Movies,2,Mozilla Firefox,16,Music,6,MySpace,2,Nasdaq,1,Net Meeting,1,Nexus,7,NFC,1,Nikon,1,Nintendo,3,Nintendo 3DS,2,Nokia,30,Nokia Belle,2,Nokia Lumia,8,Nokia Normandy,1,Nokia Store,2,Nokia X,6,Notebook,1,Nuance,1,Office 2010,8,Office 2013,2,Office 2016,4,Office 365,2,Open Graph,1,Open Source,1,Opensn0w,1,Opera,6,Opera Mini,2,Operating System,47,Oppo,1,Oracle,2,Orkut,1,OS,46,OS X 10.10,65,OS X 10.10.1,6,OS X 10.10.2,9,OS X 10.10.3,10,OS X 10.10.4,6,OS X 10.10.5,4,OS X 10.11,26,OS X 10.11.1,3,OS X 10.11.2,2,OS X 10.11.3,2,OS X 10.11.4,2,OS X 10.11.5,3,OS X 10.11.6,2,OS X 10.8,2,OS X 10.9,37,OS X 10.9.1,2,OS X 10.9.2,5,OS X 10.9.3,12,OS X 10.9.4,7,OS X 10.9.5,5,OS X El Capitan,24,OS X Mavericks,40,OS X Mountain Lion,17,OS X SDK,9,OS X Server,48,OS X Server 3,5,OS X Server 4,15,OS X Server 5,9,OS X Yosemite,60,Outlook,3,Ovi,2,Ovi Store,1,P0sixspwn,1,P2P,1,PageRank,2,Pangu,11,Payments,6,PayPal,2,PDF,4,Personalization,1,PhotoBox,1,Photography,2,Picnik,1,Pinterest,2,PIPA,2,Piracy,3,PlayStation,6,PlayStation 4,4,Pod2g,2,Podcasts,1,Powerpoint,1,PP,2,Printers,2,Privacy,9,Programming,3,Projectors,1,PS4,4,QMobile,1,QMobile Noir,1,RAM,2,Redsn0w,23,Remote Access,3,Root Android,34,Rovio Mobile,4,S-Voice,2,Safari,18,Samsung,55,Samsung Galaxy,27,Schemer,1,Search Engine,41,Search Engine Marketing,19,Search Engine Results,20,Seas0nPass,2,Secure Socket Layer,1,Security,29,Selfie,1,SEM,21,SEO,59,SEO Tools,4,SERP,1,Server,3,Shopping,10,Signage,1,SIM Card,2,Siri,12,SkyDrive,3,Skype,5,SlideShare,1,Small Business,12,Smart TV,3,Smart Watch,3,Smartphones,493,SMM,1,SMO,3,Sn0wbreeze,5,Social Media,63,Social Media Marketing,33,Social Media Optimization,27,Social Media Tools,4,Social Networking,125,Software,54,Sony,19,Sony Ericsson,5,Sony VAIO,1,Sony Xperia,3,SOPA,2,Speakers,2,Sprint,2,Spyware,2,SSD,6,SSL,1,Startups,1,Statistics,20,Stock,3,Stock Photography,1,Stock Photos,1,Storage,15,Store,18,Swift,10,Swype,1,Symbian,8,T-Mobile,4,Tablets,401,TaiG,5,TechGlobeX,1,,1,Technology,59,Telephone,1,Television,3,Templates,2,TinyUmbrella,2,Tools,16,Torrent,2,Toshiba,2,Toshiba Satellite,1,TubeMate,1,TuneUp Utilities,1,TV,4,tvOS,13,Twitter,17,TypePad,3,Ubuntu,5,Ultrasn0w,1,Unlock,42,USB Debugging,1,uTorrent,3,Verizon,4,Video Marketing,3,Video Optimization,3,Videos,24,Virtualization,2,Virus,2,Visual Studio,3,Vlogging,3,Vlogs,3,Vodafone,2,Voice Call,15,VoIP,11,VPN,4,Walmart,2,watchOS,10,Wearables,11,Web,46,Web Browser,26,Web Browser Plugins,3,Web Design,2,Web Development,7,Web Domains,7,Web Hosting,15,Web Servers,8,Western Digital,1,WhatsApp,3,Whited00r,1,WiFi,2,WiFi Calling,1,WiFi Hotspots,2,Windows,121,Windows 10,10,Windows 10 Enterprise,2,Windows 10 Mobile,1,Windows 10 Pro,2,Windows 10 Server,2,Windows 7,33,Windows 8,47,Windows 8 Pro,3,Windows 8 RT,3,Windows 8.1,5,Windows 8.1 Enterprise,1,Windows 9,4,Windows Apps,2,Windows Live,3,Windows Live Essentials,5,Windows Live Messenger,6,Windows Media Center,1,Windows Mobile,18,Windows Phone,47,Windows Phone 10,1,Windows Phone 7,10,Windows Phone 7.5,5,Windows Phone 8,9,Windows Phone 8.1,1,Windows Phone Apps,1,Windows Phone Mango,3,Windows Phone SDK,1,Windows Server,4,Windows Server 2012,2,Windows Server 2016,2,Windows Server 8,1,Windows Vista,5,Windows XP,6,Wireless,3,Wordpress,24,Wordpress Plugins,1,Wordpress Themes,1,WWDC,39,Xbox,6,Xbox 360,6,Xbox One,3,Xcode,66,Xiaomi,1,Yahoo,6,YouTube,10,Zong,1,ZTE,1,Zune,2,Zynga,1,
TechGlobeX: Pros and Cons of Facebook Marketing & Advertising for Business
Pros and Cons of Facebook Marketing & Advertising for Business
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RELATED ARTICLES FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy