<script type='text/javascript' src='https://platform-api.sharethis.com/js/sharethis.js#property=648d93f16fc24400124f2a24&product=inline-share-buttons' async='async'></script>

Why Quantity Over Quality Is A Bad CRM Strategy - CRM Tips & Guide

An effective Customer Relationship Management ( CRM ) platform is the cornerstone of any business – it builds up a general client profile ...
An effective Customer Relationship Management (CRM) platform is the cornerstone of any business – it builds up a general client profile which allows the company to better reach out to the public to promote its products and services. When setting up these programs though, one of the greatest pitfalls is aiming to collect as much data as possible. This shotgun approach looks at large quantities of information when the focus really should be on the quality of that data instead. More isn’t always merrier when it comes to CRM and here are a few reasons why. In this article, you will learn the Top Best CRM Strategy Tips on Quantity vs. Quality.

Top Best CRM Strategy

Analysis Is Highly Inefficient

If you’ve decided on a scattershot approach when it comes to collecting customer data, you’ll have more of it to pore over when creating your monthly reports. Thus, you it may be difficult to spot any useful trends and profiles amidst the hodgepodge of details that you have collected. Instead, you can focus on quality and spot the patterns in a far easier manner.

There’s also the chance that you may spend too much time collecting the information without putting it to work. For instance, the catalogue company, Newport News, spent 90 percent of its time extracting data and only 10 percent analysing it. This was a tremendous waste as the details coming in could have been used to grow and direct the company if they had been more efficiently gathered in the first place.

Higher Chance of Errors

When it comes to data collection, there’s always the chance that you’ll include bad info in your spreadsheet or database. The more you extract, the higher this chance is, which ultimately can detract from any value that information may have contained. For example, you may collect data that is:
  • Misspelled
  • Incorrect
  • Duplicated
You may even have departments using different labels for similar fields meaning that they cannot be easily accumulated into the single document.

As you can see, it’s harder to do the spring-cleaning when you just collect as much information as you can. Since making data accessible to your sales staff is important for effective CRM, focus your extraction efforts so you can more effectively remove any errors found within. Then, your team can form customer profiles to better effect.

Larger Storage Space Required

If you’re a large organisation dealing with thousands of customers, you’ll be aware of the sheer amount of information that can be gathered. If you aim for quantity, this can then cause technical difficulties by:
  • Inflating your databases so they contain too many fields and entries
  • Creating increased file sizes which cannot be easily stored or copied
As you can see, it’s better to collect less data as long as it’s more effective in creating decent customer profiles and/or trend reports. By decreasing the sheer size of the information you’re gathering, you’ll lessen the technical stresses caused by sorting through and storing large quantities of information. Your staff will thank you for this and your Computers won’t be needlessly strained under the sheer weight of the data you provide.

Eliminate Pointless Information

Lastly, compiling too much data can leave you with a whole lot of useless details that really add nothing to your company. If you want to really utilise these results in the best manner, only collect certain types of customer data for your CRM platform. While this depends on the specifics of your business, here are some general fields which will supply a range of useful information:
  • Customer name
  • Contact details
  • Transaction history
  • Customer profile
  • Communications
  • Spending habits
All of this is actually info you can use wisely. By simply collecting for the sake of collecting, you’ll hide all this essential data in a sea of useless details, making it more difficult for you to actually benefit from the information you’ve gathered. Less can definitely equate to more when it comes to creating customer profiles and personal marketing campaigns.

The moral of this guide is to focus on the type of information you’re collecting rather than just how much of it you’re storing in your databases. By honing in on quality customer info instead of just collecting every detail that you can, you’ll get more out of your CRM and the analysis that it provides you with. If you’re looking for a CRM system solutions, then you can check out Feline Soft.

/fa-solid fa-video/ Latest Tech Videos!$hide=mobile

Name

25PP,2,3G,3,4G,5,Absinthe,5,Adobe Flash,3,Ads,30,Affiliate Marketing,10,AliExpress,1,Amazon,55,Amazon Phone,1,Amazon Tablet,7,AMD,5,Android,255,Android 10,2,Android 11,2,Android 12,2,Android 6,3,Android 7,4,Android 8,9,Android 9,4,Android APK,34,Android Apps,127,Android Auto,3,Android Games,20,Android GApps,3,Android Gingerbread,2,Android Ice Cream Sandwich,8,Android Jelly Bean,21,Android KitKat,12,Android Lollipop,10,Android Marshmallow,3,Android N,5,Android Nougat‬,5,Android O,7,Android Oreo,8,Android P,2,Android PC Suites,1,Android Pie,3,Android Q,2,Android R,2,Android SDK,9,Android TV,11,Android USB Drivers,2,Android Wear,10,Angry Birds,6,Anti Virus,18,App Developer,67,Apple,799,Apple CarPlay,1,Apple Pay,3,Apple Store,19,Apple TV,121,Apple Watch,86,Apps,151,ARM,2,Asus,2,ATT,7,Baidu,2,Battery,2,Bill Gates,2,Bing,16,Bitcoin,68,Bittorrent,5,BlackBerry,11,BlackBerry App,3,Blockchain,28,Blogger,53,Blogs,85,Bluetooth,7,Business,801,BuySellAds,1,Call Center,7,Camera,9,Cars,30,CCTV,1,Certifications,28,China Mobile,3,Chrome,26,Chrome OS,6,ChromeBook,2,ChromeBox,2,Chromium,4,CISPA,1,Cloud,49,CMS,7,Communication,21,Computer,80,Cortana,1,Credit Cards,10,CRM,16,Cryptocurrency,102,Currency,74,Cyberbullying,7,Cydia,49,Cydia Apps,11,Cydia Tweaks,11,Debit Cards,7,Developers,101,Digital Camera,9,Digital Marketing,432,Digital Signage,5,Disqus,1,DMCA,1,Doodle,1,DOS,1,Downgrade,18,Dropbox,1,Drupal,3,Earn Money,84,EarPods,2,eCommerce,64,Electra,6,Electronic Arts,1,Emulator,8,Encryption,2,Entrepreneurs,116,eReader,4,eSignature,2,Ethereum,30,Evasi0n,16,eWallet,12,Facebook,140,Facebook Ads,13,Facebook Apps,20,Facebook Credits,4,Facebook Developers,4,Facebook Like,8,Facebook Marketing,14,Facebook Messenger,5,Facebook Pages,9,Facebook Photos,2,Facebook Stocks,2,FacePAD,1,FaceTime,2,FileSonic,2,Finance,218,Firefox Add-Ons,2,Firefox OS,2,Fitbit,1,Foursquare,1,FP,11,Framaroot,4,Free Stuff,27,Gadgets,238,Galaxy Nexus,2,Galaxy S-Voice,2,Game of Thrones,1,Games,85,Gaming Console,12,Gaming Laptops,15,GApps,2,GearBest,6,Gifts,6,Gmail,13,Google,253,Google +1,10,Google Ads,5,Google Adsense,3,Google Adwords,6,Google Analytics,3,Google Apps,11,Google Earth,2,Google Fit,2,Google Glass,8,Google IO Conference,4,Google Map,7,Google Music,2,Google Nexus,13,Google Nexus Player,1,Google Panda,1,Google Penguins,1,Google Play Edition,1,Google Play Store,18,Google Plus,17,Google Plus Pages,6,Google Search,45,Google TV,5,Google Voice,6,Google Wallet,1,Google+,16,Google+ App,1,Google+ Pages,6,Graphic Design,19,GreenPois0n,28,Groupon,6,GSM,3,Guest Posts,10,h3lix,2,Hack,99,Hackintosh,4,Hard Disk,14,Hard Drive,17,HDD,16,Headsets,9,HealthVault,1,Home Automation,16,Honor,1,Hootsuite,1,Hostgator,2,Hotspot Shield,1,HP,2,HTC,16,HTC One,6,HTML5,16,HTTPS,3,Huawei,4,Huawei Honor,3,Hyper-V,4,IBM,2,iCloud,31,iGoogle,2,iMac,10,Infographic,212,Instagram,26,Intel,8,Internet,578,Internet Explorer,18,Internet IPOs,1,Internet Marketing,234,Internet Protocols,4,iOS,495,iOS 10,21,iOS 11,28,iOS 12,33,iOS 13,20,iOS 14,26,iOS 15,19,iOS 16,5,iOS 17,6,iOS 4,1,iOS 5,17,iOS 5.0.1,5,iOS 5.1,9,iOS 5.1.1,12,iOS 5.2,1,iOS 5.2.1,1,iOS 6,73,iOS 6.0.1,13,iOS 6.0.2,5,iOS 6.1,21,iOS 6.1.1,3,iOS 6.1.2,4,iOS 6.1.3,7,iOS 6.1.4,4,iOS 6.1.5,2,iOS 6.1.6,2,iOS 7,58,iOS 7.0.1,2,iOS 7.0.2,2,iOS 7.0.3,1,iOS 7.0.4,2,iOS 7.0.5,1,iOS 7.0.6,5,iOS 7.1,25,iOS 7.1.1,6,iOS 7.1.2,6,iOS 8,60,iOS 8.0.1,5,iOS 8.0.2,5,iOS 8.1,12,iOS 8.1.1,2,iOS 8.1.2,1,iOS 8.1.3,1,iOS 8.2,6,iOS 8.3,5,iOS 8.4,10,iOS 8.4.1,4,iOS 9,33,iOS 9.0.1,1,iOS 9.0.2,1,iOS 9.1,6,iOS 9.2,2,iOS 9.2.1,2,iOS 9.3,3,iOS 9.3.1,2,iOS 9.3.2,4,iOS 9.3.3,4,iOS 9.3.4,2,iOS 9.3.5,2,iOS Apps,96,iOS Beta,32,iOS Games,19,IP,3,iPad,456,iPad 2,54,iPad 3,47,iPad 3G,1,iPad 4,10,iPad Air,4,iPad Apps,32,iPad Mini,29,iPad Mini 2,2,iPad Siri,4,iPadOS,77,iPhone,518,iPhone 3G,51,iPhone 3GS,6,iPhone 4,62,iPhone 4S,66,iPhone 5,32,iPhone 5C,4,iPhone 5S,14,iPhone 6,31,iPhone 6 Plus,9,iPhone 7,2,iPhone Apps,32,iPhone Siri,7,IPO,3,iPod,414,iPod Apps,18,IPv4,1,IPv5,1,IPv6,1,iShower,1,iShower Speaker,1,IT,2,iTunes,198,Jailbreak,137,Jailbreak Tools,45,Jitterbug Touch,1,Joomla,5,Kaspersky,1,Keyboards,3,Keylogger,2,Kindle,9,Kindle Fire,3,Kingo,2,KingRoot,1,Laptop,78,Lasers,1,Launchers,3,Lava,1,LCD,2,Legal,5,Lenovo,2,Lenovo ThinkPad,1,LG,9,LiberiOS,2,Lightning Cables,1,Link Building,5,LinkedIn,4,Linux,13,Lockerz,1,Logitech,1,Lync Desk Phones,1,Mac,258,Mac Mini,4,Mac OS X,202,MacBook,12,MacBook Air,18,MacBook Pro,17,Macintosh,8,macOS,121,macOS 10.12,9,macOS 10.13,9,macOS 10.14,8,macOS 10.15,9,macOS 11,22,macOS 12,11,macOS 13,2,macOS 14,3,macOS Beta,7,macOS Big Sur,22,macOS Catalina,9,macOS High Sierra,9,macOS Mojave,8,macOS Monterey,11,macOS Server,3,macOS Sierra,9,macOS Sonoma,3,macOS Ventura,2,Magento,5,Mambo,3,Maps,9,Mark Zuckerberg,2,Marketing,180,Marketplace,3,Meego,2,Megaupload,1,Meizu,1,Micromax,1,Microsoft,213,Microsoft Office,47,Microsoft SharePoint,1,Microsoft Surface,3,Microsoft Surface Pro,2,MIUI,3,Mobile,778,Mobile App Developers,55,Mobile Apps,222,Mobile Broadband,2,Mobile OS,32,Mortgage,1,Moto X,1,Motorola,6,Mouse,3,Movies,1,Mozilla Firefox,16,Music,20,MySpace,2,Nasdaq,1,Net Meeting,1,Nexus,7,NFC,1,Nikon,1,Nintendo,3,Nintendo 3DS,2,Nokia,31,Nokia Belle,2,Nokia Lumia,8,Nokia Normandy,1,Nokia Store,2,Nokia X,6,Notebook,1,Nuance,1,Office 2010,9,Office 2013,3,Office 2016,13,Office 2021,1,Office 365,13,OnePlus,1,Open Graph,1,Open Source,1,Opensn0w,1,Opera,6,Opera Mini,2,Operating System,118,Oppo,1,Oracle,3,Orkut,1,OS,47,OS X 10.10,65,OS X 10.10.1,6,OS X 10.10.2,9,OS X 10.10.3,10,OS X 10.10.4,6,OS X 10.10.5,4,OS X 10.11,25,OS X 10.11.1,3,OS X 10.11.2,2,OS X 10.11.3,2,OS X 10.11.4,2,OS X 10.11.5,3,OS X 10.11.6,2,OS X 10.8,2,OS X 10.9,37,OS X 10.9.1,2,OS X 10.9.2,5,OS X 10.9.3,12,OS X 10.9.4,7,OS X 10.9.5,5,OS X El Capitan,23,OS X Mavericks,40,OS X Mountain Lion,17,OS X SDK,9,OS X Server,48,OS X Server 3,5,OS X Server 4,15,OS X Server 5,9,OS X Yosemite,60,Outlook,14,Ovi,2,Ovi Store,1,P0sixspwn,1,P2P,1,PageRank,2,Pangu,11,Payments,34,Payoneer,2,PayPal,4,PDF,10,Personalization,1,PhotoBox,1,Photography,10,Picnik,1,Pinterest,2,PIPA,2,Piracy,3,PlayStation,6,PlayStation 4,4,Pocophone,2,Pod2g,2,Podcasts,2,Powerpoint,5,PP,2,Printers,12,Privacy,185,Programming,59,Projectors,4,PS4,4,PUBG,1,Python,2,QMobile,1,QMobile Noir,1,RAM,2,Redsn0w,23,Remote Access,9,Root Android,37,Rovio Mobile,4,S-Voice,2,Safari,46,Samsung,58,Samsung Galaxy,30,Schemer,1,Search Engine,84,Search Engine Marketing,82,Search Engine Results,57,Seas0nPass,2,Secure Socket Layer,3,Security,214,Selfie,1,SEM,86,SEO,157,SEO Tools,16,SERP,2,Server,18,Shopping,129,Signage,3,Sileo,4,SIM Card,4,Siri,12,SkyDrive,3,Skype,5,SlideShare,1,Small Business,541,Smart TV,6,Smart Watch,9,Smartphones,719,SMM,12,SMO,16,Sn0wbreeze,5,SnapChat,5,Social Media,157,Social Media Marketing,113,Social Media Optimization,73,Social Media Tools,12,Social Networking,204,Software,436,Sony,19,Sony Ericsson,5,Sony VAIO,1,Sony Xperia,3,SOPA,2,Speakers,3,Sprint,2,Spyware,4,SSD,16,SSL,2,Startups,389,Statistics,23,Stock,3,Stock Photography,6,Stock Photos,7,Storage,26,Store,58,Swift,12,Swype,1,Symbian,8,T-Mobile,4,Tablets,604,TaiG,5,TechGlobeX,3,TechGlobeX.net,1,Technology,388,Telephone,1,Television,10,Templates,6,TinyUmbrella,2,Tools,280,Torrent,4,Toshiba,2,Toshiba Satellite,1,TuneUp Utilities,1,TV,15,tvOS,72,Twitter,20,TypePad,3,Ubuntu,6,Ultrasn0w,1,Unlock,43,USB Debugging,2,uTorrent,5,Verizon,4,Video Marketing,20,Video Optimization,27,Videos,63,Vimeo,1,Virtualization,13,Virus,10,Visual Studio,3,Vlogging,3,Vlogs,3,Vodafone,2,Voice Call,22,VoIP,16,VPN,30,Wallpapers,1,Walmart,2,watchOS,84,Wearables,18,Web,276,Web Browser,31,Web Browser Plugins,5,Web Design,49,Web Development,85,Web Domains,16,Web Hosting,39,Web Servers,22,Western Digital,1,WhatsApp,8,Whited00r,1,WiFi,8,WiFi Calling,6,WiFi Hotspots,6,Windows,173,Windows 10,22,Windows 10 Enterprise,2,Windows 10 Mobile,1,Windows 10 Pro,2,Windows 10 Server,3,Windows 11,3,Windows 11 Enterprise,1,Windows 7,33,Windows 8,48,Windows 8 Pro,3,Windows 8 RT,3,Windows 8.1,6,Windows 8.1 Enterprise,1,Windows 9,4,Windows Apps,4,Windows Live,3,Windows Live Essentials,5,Windows Live Messenger,6,Windows Media Center,1,Windows Mobile,19,Windows Phone,47,Windows Phone 10,1,Windows Phone 7,10,Windows Phone 7.5,5,Windows Phone 8,9,Windows Phone 8.1,1,Windows Phone Apps,1,Windows Phone Mango,3,Windows Phone SDK,1,Windows Server,7,Windows Server 2012,2,Windows Server 2016,2,Windows Server 2019,1,Windows Server 2022,1,Windows Server 8,1,Windows Vista,5,Windows XP,6,Wireless,4,Wordpress,54,Wordpress Plugins,6,Wordpress Themes,9,WWDC,76,Xbox,6,Xbox 360,6,Xbox One,3,Xcode,85,Xiaomi,8,Yahoo,15,Yalu,3,YouTube,19,Zong,1,ZTE,1,Zune,2,Zynga,1,
ltr
item
TechGlobeX: Why Quantity Over Quality Is A Bad CRM Strategy - CRM Tips & Guide
Why Quantity Over Quality Is A Bad CRM Strategy - CRM Tips & Guide
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCV3337qLofkQxZo2bQ37sQgaisPuaRx5T9hyphenhyphenlxoAd3DfwHvWDVz4HShUW4v5RQC95XwKMw1LN6RwwgXKjF5eG25qVbFMUXbcoPSrU8fpYtgwKDQE-ZZQW9nfCmYNyI012hd1ls6rMweN3/s1600/Top+Best+CRM+Strategy.png
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCV3337qLofkQxZo2bQ37sQgaisPuaRx5T9hyphenhyphenlxoAd3DfwHvWDVz4HShUW4v5RQC95XwKMw1LN6RwwgXKjF5eG25qVbFMUXbcoPSrU8fpYtgwKDQE-ZZQW9nfCmYNyI012hd1ls6rMweN3/s72-c/Top+Best+CRM+Strategy.png
TechGlobeX
https://www.techglobex.net/2014/08/top-best-CRM-strategy-tips.html
https://www.techglobex.net/
https://www.techglobex.net/
https://www.techglobex.net/2014/08/top-best-CRM-strategy-tips.html
true
6015647009126982431
UTF-8
Loaded All Posts Not Found Any Posts VIEW ALL Read More Reply Cancel Reply Delete By Home PAGES POSTS View All RELATED ARTICLES: TOPIC ARCHIVE SEARCH ALL POSTS Not Found Any Post Match With Your Request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Just Now 1 Minute Ago $$1$$ minutes ago 1 Hour Ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago More Than 5 Weeks Ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share To A Social Network STEP 2: Click The Link On Your Social Network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content