For most customers, your Website is their primary point of contact between themselves and your business. This, of course, means that it needs to be easy to understand, as well as offering intuitive navigation and clear, concise copy. In a nutshell, your website needs to deliver a positive UX or user experience on a 24/7 basis. Good UX means that your customers will feel more positive towards your business, which in turn will lead to increased interest in either your products or services. In this article, you will learn Top (8) Eight Best Ways to Improve Customer User Experience (UI, CX, and UX Design) on Your Websites and Blogs.
If you want to improve the customer experience (CX), user experience (UX) and user interface (UI) design on your eCommerce Websites, then you just need spend some time on the platform and look very carefully at a number of important factors.
1. Check Your Spelling and Grammar
One of the first things that you should look for on your business website is spelling mistakes or poor grammar. Spelling errors or poor grammar can lead to misunderstandings and confusion. It also reflects very poorly on your running online business, because, first impressions always count. These types of errors can be easily corrected by merely using your content management system.
2. Loading Speeds
According to recent surveys, 40% of users will leave a website and choose another option if the platform takes more than three seconds to load. This is a significant amount of possible customers that have just decided to look elsewhere. To speed up your website’s loading time, you need to invest in good hosting service providers that offer faster serving times. You can also use caching that compresses data for quicker load times.
3. Overlays and Popups
If you would like your customers to have a pleasant UX when visiting your website, don’t use overlays or pop ups. Let’s face it, for most of us, popups and overlays are just sheer inconveniences that we could all do without. If you are serious about improving the UX on your business website, do not use popup offers and other distractions.
4. Your Message
Website copy needs to be clear, and unhindered by too much information. Your copy needs to engage your customers, lead them where you would like to go and ultimately persuade them to invest in your products or services. Don’t be tempted to go into too much detail as visitors will grow tired and switch off. Good copy is short and punchy, with a clear, concise message.
5. Website Images
Choose your images well, and you will improve your visitor’s UX experience. Well-balanced images can reinforce copy as well helping to improve the overall look and feel of your website. You can easily find royalty free images from locations such as flickr to help improve the presentation value of your website.
6. General Functionality
Good functionality is key to good user experience. Make sure that all of your buttons and links work correctly on a regular basis. Breadcrumbs trails are also important; these are buttons that allow visitors to easily find their way back and forwards whist browsing through the pages of your website. Also try to keep your menus and command buttons as simple and easy to use as possible.
7. Responsive Design
For people that primarily use their smart phones or tablets to access the Internet, responsive design improves their user experience significantly. Websites that are have responsive design allow their images and copy to be automatically resized to adjust to smaller screens. This, of course, makes reading and navigation that much easier for all mobile device users. If your website does not have responsive design it would be a good idea to have a chat with your website designer to talk about creating a site that does.
Reliability is essential to maintain good UX for your visitors. This can only be gained with the usage of reputable hosting services that don’t overload their servers. If you have experienced reliability problems, it would be wise to go online and check out some well-rated alternatives to your current service provider.
The important thing to remember is that your visitors need a simple to use, and easy to understand website with all of the information that they need clearly displayed for easy viewing. Combine this with speed and reliability and your customers will have a pleasant UX on your website. You can refer to various online web designs development firms for the improvement of your website UX & CX, such as SiteZulu!