If you're creative enough than you can win it. Each cartoon has a title and blank spots for users to submit name and a caption. The contest has a Reddit-style voting system; people can give a thumbs-up vote or thumbs-down vote for each submission. To participate in contest, Go to Inside Search and submit your idea. Your caption will appear on the site, and you can share it with friends via a unique link. However there is no prize for winners, all you can do is to get popular and win against all other competitors to win titles.