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New MySpace CEO Mike Jones hosted the conference call to discuss the move. He was accompanied by Facebook's Dan Rose, vice president of partnerships and platform marketing, on the call, who compared MySpace's use of "Mashup" to really any Web site that uses data from Facebook Connect to personalize their sites with that social data.
After a slow decline as Facebook grew, MySpace is trying to stop comparisons to Facebook by rebranding itself as a "social entertainment" site full of updates on celebrities, new songs from bands, and other content geared around the entertainment industry. Adding Facebook's broad array of "likes" gives MySpace users a quick way to assemble that data they have probably already curated over at Facebook, assuming they prefer MySpace's user interface.